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Jennifer Pandya, Vice President of Marketing, CaratLane, shares how the campaign with Nancy Tyagi and investing in influencer marketing have helped the company build desire and credibility
Chehneet Kaur Aug 2, 2024 3:10 PM

Prior to Grapes, Akshay Bhatla worked with brands like Times Internet, Meesho, Zee Media, Dainik Bhaskar and Augnito
e4m Staff May 22, 2024 12:21 PM

At Pitch CMO Summit, Atul Sinha, Co-founder and Chief Operating Officer, CaratLane, spoke about the omnichannel approach to engaging with customers
Sonam Saini Mar 22, 2024 7:12 PM

In conversation with Vijay Sharma, Senior Director - Brand Marketing, Myntra on how the brand is adopting technology to curate fashion, strategies, goals and more
Aryan Khanna Jan 24, 2024 3:10 PM

The campaign aims to celebrate the special moments of love between a married couple
e4m Staff Dec 14, 2023 11:46 AM
Anand has had a long-standing association with CaratLane and was a part of the founding team
exchange4media Staff Aug 25, 2023 4:02 PM

The PCL events will be held in different locations across India
exchange4media Staff May 20, 2023 12:41 PM

In e4m's MomBoss series, Jennifer Pandya, VP of Marketing at Caratlane, tells us about celebrating motherhood not only personally but also professionally
Aditi Gupta May 16, 2023 8:55 AM

The companies are named Kingdom Media Network Private Limited and Atlas Media Network Private Limited
exchange4media Staff Nov 24, 2022 4:16 PM

The funding has been led by growth equity firm General Atlantic
exchange4media Staff Nov 11, 2022 8:40 AM

The digital film 'Mere Style Ki Diwali' showcases how jewellery plays an important role in the gifting traditions of the season
exchange4media Staff Oct 15, 2022 6:00 PM

To commemorate the occasion, the channel has planned a marketing blitz with on-air, on-ground and digital promotions across the franchise, apart from activation with mommy networks and influencers
exchange4media Staff Oct 14, 2022 10:14 AM

The activation is live in Mumbai and Pune, targeting more than 50,000 households
exchange4media Staff Sep 15, 2022 12:58 PM

The campaign has been conceptualised and executed by BBH India
exchange4media Staff Aug 7, 2022 6:00 PM

The CEO and Co-founder of Soch Apparels talks about not increasing prices in the face of inflation, bringing new products, the brand’s plans to go international and more
Nilanjana Basu Jul 18, 2022 8:35 AM

The rap anthem stars company employees in their natural element
exchange4media Staff Jul 11, 2022 8:50 AM

Guest Column: Aalap Desai, National Creative Director, Isobar India, shares a compilation of FAQs on making the shift to digital & highlights one needs to unlearn a lot of ATL to learn digital
Aalap Desai Feb 16, 2022 8:36 AM

At IBC 2021, Co-founder & COO of CaratLane shared how the brand went omnichannel from being completely online
exchange4media Staff Dec 16, 2021 8:38 AM

However, the industry maintains an air of cautious optimism admitting that the fear of the third wave is still rampant amongst customers, impacting offline sales
Mansi Sharma Oct 20, 2021 8:33 AM

The animated content firm will now own all comic characters of Lotpot Comics
exchange4media Staff Jul 19, 2021 1:35 PM

The group achieved the numbers despite a drop in page count
exchange4media Staff May 3, 2021 11:32 AM

Manu Kumar Jain, Vice President, Xiaomi and Managing Director, Mi India shared the information on Twitter
exchange4media Staff Apr 29, 2021 7:43 PM

The channel's #NicktoonsKaSummerDose lineup will feature all-new episodes, movies and engaging activities for kids
exchange4media Staff Apr 29, 2021 12:55 PM

The playful jewellery line for kids includes an array of products such as pendants, necklaces, and bracelets
exchange4media Staff Mar 25, 2021 4:36 PM

General Atlantic’s investment will translate into a 0.84% equity stake in RRVL on a fully diluted basis
exchange4media Staff Sep 30, 2020 10:10 AM

Produced by Cosmos Maya, it’s the first of its kind animation show to complete 1000 episodes in less than a decade
exchange4media Staff Sep 16, 2020 11:51 AM

With VOOT Select, Tata Sky Binge users can access host of content, including Voot Originals
exchange4media Staff Aug 12, 2020 11:50 AM

The new initiative #YogaSeHiHoga aims to inculcate in kids the importance of mental and physical fitness through popular Nicktoons
exchange4media Staff Jun 20, 2020 10:12 AM

The programming will include properties like Naagin 3, Gathbandhan, Madhubala and Khatra Khatra Khatra
exchange4media Staff Jun 11, 2020 7:59 AM

With this investment, Jio Platforms has raised Rs 67,194.75 crore from technology investors including Facebook, Silver Lake, Vista Equity Partners and General Atlantic in less than four weeks
exchange4media Staff May 18, 2020 8:45 AM

Over one million people have been reached with the brand's message
exchange4media Staff May 17, 2020 6:00 PM

Guest Column: Tauseef Khan, CEO & Co-Founder of Agri start-up Gramophone, says brands across categories are increasingly realizing the huge potential of marketing to rural regions
Tauseef Khan Apr 4, 2020 9:39 AM

All the content across Nick & Sonic will be available in 8 languages - Gujarati, Bengali, Marathi & Malayalam along with existing languages Hindi, Tamil, Telugu and Kannada
exchange4media Staff Apr 2, 2020 8:38 AM