Using outdoor campaigns to go viral has become a powerful tool for brands to expand their reach and spark meaningful conversations with their audience, say experts

Chehneet Kaur Aug 27, 2024 9:27 AM

MyGlamm POUT by Karan Johar is the first celebrity makeup brand to be made available on Blinkit

e4m Staff May 13, 2024 6:31 PM

If the strategy of Blinkit & Zepto works out, eventually it could make the two a part of the big league, where they will have to compete with the likes of existing e-commerce giants, say experts

Sohini Ganguly Mar 11, 2024 8:51 AM

There has been a shift in focus for brands in 2024 with an ironic 'Anti-Valentine's' approach in their marketing initiatives this year

Tanzila Shaikh Feb 13, 2024 8:24 AM

The number of advertisers on Blinkit went up from 242 in Q3FY23 to 557 in Q3FY24

Sohini Ganguly Feb 8, 2024 7:21 PM

Blinkit too finds a mention in the print ad

e4m Staff Dec 4, 2023 7:06 PM

The client-tech company has launched a three-film campaign

e4m Staff Nov 28, 2023 3:23 PM

The two went viral a few months ago with their doodh-kheer banter campaign

e4m Staff Nov 10, 2023 4:46 PM

‘Barbenhiemer’ innovations, the power of AI and creative conversations are inspiring brands to explore the potential of the medium, say industry watchers

Tanzila Shaikh Aug 9, 2023 9:17 AM

Industry experts warn against advertisers losing sight of their purpose in their quest for virality

Tanzila Shaikh Mar 24, 2023 9:12 AM

The journalist has hinted on Instagram that her new 'no drama' show will air from 26th January

exchange4media Staff Jan 16, 2023 11:18 AM

As the billboard jugalbandi between Blinkit and Zomato got viral on internet, many brands came up with similar creatives to milk the ‘dhood-kheer’ line

exchange4media Staff Jan 6, 2023 4:54 PM

Netflix has joined the collaboration with an OOH campaign

exchange4media Staff Jan 4, 2023 6:09 PM

Launches Web3 vertical for creators, consumers and brands

exchange4media Staff May 18, 2022 10:55 AM

Kirpalani comes on board as VP, Head of Strategy & Karvi as VP, Head of Media

exchange4media Staff Nov 17, 2021 10:47 AM

The full-service digital agency has announced the appointments of Shweta Bhalla and Dazy Verma

exchange4media Staff Oct 19, 2021 11:49 AM

With over 15 years of experience, Mitra has worked with organisations like McCann Worldwide group, Ogilvy, Leo Burnett and J. Walter Thompson

exchange4media Staff Sep 3, 2020 11:06 AM

The agency recently unveiled its first video collaboration with the energy company

exchange4media Staff Mar 11, 2020 1:59 PM

Madchatter will work on showcasing the work being done by Blink while managing the overall communications for the agency

exchange4media Staff Feb 21, 2020 10:59 AM

By embracing TikTok wholeheartedly, the Indian audience has also declared its love for short form video formats, pushing others to venture into the space. But can the market accommodate more players?

Shikha Paliwal Feb 20, 2020 8:32 AM

The agency will oversee social media marketing, ORM, and digital asset creation of Spartan Poker’s social media campaigns

exchange4media Staff Jan 28, 2020 10:19 AM

Experts discuss the importance of mobile advertising in the digital ecosystem, and how 2020 will be a bigger year for it

Shikha Paliwal Jan 20, 2020 8:21 AM