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The paucity of marketing campaigns this Pride Month, brand experts say reflects a quieter approach and a strategic sidestep
Payal Gwalani Jun 29, 2024 8:46 AM
With June marking Pride Month, we take a look at some brands that have consistently spoken up for the LGBTQ+ community
Payal Gwalani Jun 27, 2024 4:00 PM
Jarek Ziebinski to be Chairman of supervisory board of the European hub in Poland
e4m Staff Jan 16, 2024 10:16 AM
Yusuf Merchant has over 24 years of experience in sales, media, and leadership roles at agencies like Rediffusion, Madison, Kinetic and Max (DDB)
The company in a statement said that EbixCash and its 200 affiliates outside the United States are not impacted by the filing and will continue to operate normally
e4m Staff Dec 19, 2023 8:22 AM
The ‘Words of Pride’ campaign highlights the importance of choosing appropriate terminology when addressing the LGBTQIA+ community
exchange4media Staff Sep 6, 2023 6:55 PM
Brands that want to be woke in their messaging, must be clear on the possible backlash and still stand their ground, say experts
Tanzila Shaikh Jun 7, 2023 9:07 AM
NBC Universal will be buying shareholding in Uday Shankar and James Murdoch's BTS Investment and BTS VCC
exchange4media Staff Apr 13, 2023 10:36 AM
The innovative feature will provide live match commentary subtitles, catering to the needs of differently-abled fans
exchange4media Staff Mar 27, 2023 4:49 PM
The campaign is based on the insurer expanding the definition of ‘family’
exchange4media Staff Jan 2, 2023 2:49 PM
The popular Korean band has sung the campaign song ‘Goal of the Century' for the upcoming tournament
exchange4media Staff Sep 26, 2022 12:40 PM
The app has also introduced multilingual programming for its Originals
exchange4media Staff Jun 10, 2022 5:56 PM
Ogilvy and dentsu Webchutney bag spots in Titanium category, VMLY&R in Product Innovation
exchange4media Staff Jun 9, 2022 3:18 PM
BTDT provides solutions to companies facing growth challenges
exchange4media Staff May 5, 2022 12:14 PM
The company provides additional fixed allowance to its employees to meet their personal and family needs
exchange4media Staff Feb 22, 2022 2:36 PM
The company has since apologised and pulled down the 20-second spot
exchange4media Staff Aug 18, 2021 11:27 AM
The company raised $1 million in January 2021 as part of Series A funding
exchange4media Staff Aug 12, 2021 1:03 PM
Thought leaders explain why the industry's first steps towards inclusion, however unsteady and awkward, are nevertheless in the right direction
Nafisa Shaheen Jun 30, 2021 1:17 PM
Users will now be able to access Music TV Channels and Music Video Playlists on a new tab on the homepage
exchange4media Staff Jun 7, 2021 7:38 PM
Indian brands should go beyond lip service, be bold and do some introspection to be seen as an ally to the LGBTQ+ cause, note industry watchers
Mansi Sharma Jun 3, 2021 8:29 AM
The meal can be ordered through the McDonald's app, in-store, drive-through or McDelivery
exchange4media Staff Jun 1, 2021 2:00 PM
The concept of the show is in sync with EORtv's Mission to be inclusive and create acceptance for all communities in society
exchange4media Staff Dec 24, 2020 1:24 PM
The transaction, however, is still under process say promoters of TNP Group that now holds 100% equity in the channel
Tasmayee Laha Roy Dec 4, 2020 12:14 PM
Times Now, Times Now World, ET Now and Zoom will be available in Europe and Mirror Now globally
exchange4media Staff Sep 8, 2020 4:22 PM
‘Tula Kaay Karaaychay’ will be launched on the official YouTube channel of SpotlampE
exchange4media Staff Jul 8, 2020 2:00 AM
The International Queer Film Festival will go live from July 22
exchange4media Staff Jul 4, 2020 4:21 PM
WhiteHat Jr, as per media reports, has been holding talks with a number of venture capital and private equity firms for fresh financing
exchange4media Staff Jul 4, 2020 12:41 PM
The marketplace made of BIPOC & LGTBQ+-owned media businesses aims to connect investors to underrepresented businesses
exchange4media Staff Jul 3, 2020 3:57 PM
The brand used a barcode to visually represent the uniqueness of every individual
exchange4media Staff Jun 30, 2020 12:00 AM
With COVID-19 postponing pride marches, parades and other events, the anthem aims to drum up solidarity and support digitally
exchange4media Staff Jun 24, 2020 4:41 PM
The campaign also features a film that sheds light on inclusivity in the workspace which will soon go live on WeWork India’s social media handles
exchange4media Staff Jun 22, 2020 3:31 PM
It has also launched a well-being guide on how to handle negativity and challenges in the current social media landscape
exchange4media Staff Jun 14, 2020 12:00 AM
Vh1 Pride features exquisite line-up of tracks by LGBTQIA+ artists
exchange4media Staff Jun 9, 2020 10:00 PM
The Proud Notes film honours LGBTQ+ activists and highlights the ‘All Types of Love’ collection
exchange4media Staff Jun 9, 2020 12:00 AM
EORTV will focus on stories with a mission to germinate acceptance for all LGBTQ and other hormonally challenged societal communities
exchange4media Staff May 29, 2020 5:47 PM
Headquartered in Mumbai, EORTV is helmed by stalwarts of the industry who aim to change mindsets and prevent discrimination against the community
exchange4media Staff May 28, 2020 2:15 PM
Industry experts were speaking at e4m webinar powered by Myelin Foundry on 'Transforming Viewer Experience on OTT using Artificial Intelligence'
exchange4media Staff May 16, 2020 9:19 AM
Guest Column: Tauseef Khan, CEO & Co-Founder of Agri start-up Gramophone, says brands across categories are increasingly realizing the huge potential of marketing to rural regions
Tauseef Khan Apr 4, 2020 9:39 AM
In addition to cup branding, CupShup also carried out other branding options like such as pedal lock were explored to generate brand awareness
exchange4media Staff Feb 27, 2020 12:16 PM
Gozoop, in association with Mahindra Lifespaces, has launched a second video as part of this campaign
exchange4media Staff Feb 22, 2020 7:53 AM
According to a report by Tonic Worldwide’s division Gipsi, searches for eco-friendly gifting options have risen 67% from 2017 to 2019
exchange4media Staff Feb 17, 2020 11:53 AM
The paint manufacturer will be focusing on BTL promotions, influencer marketing in addition to leveraging traditional mediums like print
Misbaah Mansuri Jan 28, 2020 8:48 AM
