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With TRPs suspended at the start of the crucial festive planning cycle, advertisers may divert budgets to digital platforms where campaign performance can be measured in real time
Industry executives argue that while licence renewals are a regulatory process, stopping ongoing operations before the process is completed creates uncertainty for the entire sector
With TRPs suspended at the start of the crucial festive planning cycle, advertisers may divert budgets to digital platforms where campaign performance can be measured in real time
e4m Staff Jul 7, 2026 11:55 AM
Advertisers, broadcasters, agencies and investors face an unprecedented measurement vacuum; industry warns prolonged suspension could reshape media buying and TV economics
With TRPs suspended at the start of the crucial festive planning cycle, advertisers may divert budgets to digital platforms where campaign performance can be measured in real time
Industry executives argue that while licence renewals are a regulatory process, stopping ongoing operations before the process is completed creates uncertainty for the entire sector
From watch parties and creator streams to fan rewards and interactive experiences, marketers are finding new ways to turn football fandom into engagement
e4m Staff Jul 2, 2026 10:42 AM
The latest communication comes after industry executives expected news ratings to return this week following the expiry of the four-week suspension period that ended on June 28
IPL chairman Arun Dhumal said the league’s scheduling could be reviewed as expansion plans take shape
e4m Staff Jun 18, 2026 9:56 AM
For broadcasters and media companies, the challenge lies in aligning the interests of multiple industry segments that often operate under different business realities
e4m Staff Jun 18, 2026 9:10 AM
Liyaquat brings with her over 19 years of experience in broadcast journalism, political reporting, prime-time anchoring and newsroom leadership
e4m Staff Jun 18, 2026 8:55 AM
The conference will be followed by the 17th edition of e4m News Broadcasting Awards (ENBA) awards
e4m Staff Jun 17, 2026 2:59 PM
The conference will be followed by the 17th edition of e4m News Broadcasting Awards (ENBA) awards
e4m Staff Jun 17, 2026 2:56 PM
e4m had first reported the collaboration between IIT Kanpur and BSNL to boost D2M technology in the country
e4m Staff Jun 17, 2026 10:14 AM
Industry stakeholders have until July 27 to submit comments on the draft framework
e4m Staff Jun 17, 2026 10:07 AM
The tournament will be played in Sri Lanka from June 9 to June 21, 2026
The ruling, which ends a 13-year legal battle between broadcasters and the regulator, is expected to disproportionately impact news broadcasters and free-to-air (FTA) channels
e4m Staff May 31, 2026 4:27 PM
The matter stems from a petition filed by AIDCF, which has challenged Prasar Bharati’s move to onboard linear satellite television channels on its OTT platform WAVES
e4m Staff May 31, 2026 4:01 PM
Shashi Shekhar Vempati takes over as Chairperson of the Central Board of Film Certification (CBFC) from Prasoon Joshi, who was recently appointed Chairman of Prasar Bharati
Industry experts see early green shoots in December, but say the recovery remains gradual
e4m Staff Jan 27, 2026 10:05 AM
Gaurav Banerjee’s first phase as MD and CEO of SPNI has been about internal alignment, stabilising the organisation, resetting reporting structures and rethinking how content and platforms are managed
e4m Staff Jan 22, 2026 11:45 AM
With strong viewership across regional and rural India, TV news is poised to unlock new revenue opportunities
e4m Staff Jan 19, 2026 11:57 AM
Industry watchers have suggested that a compromise ruling is a possibility; court could allow slight flexibility for channels or offer exemptions for specific types of programming
e4m Staff Jan 16, 2026 12:44 PM
Broadcasters are increasingly integrating digital creators into TV, offering new platforms and opportunities as traditional media adapts to the creator-driven attention economy
Shalinee Mishra Jan 13, 2026 11:23 AM
SPNI India is expected to announce an organisational rejig this month, with sources indicating that up to 180 to 200 roles could be impacted as part of a cost rationalisation exercise
e4m Staff Jan 9, 2026 11:34 AM
Broadcasters say that even as Bangladeshi sports continue to be monetised in India, Indian TV channels and IPL remain inaccessible in Bangladesh, reflecting a cross-border media rights imbalance
According to TRAI Annual Report 2024–25, the country has approximately 60 million cable TV households, around 2 million HITS subscribers, and 56.92 million active DTH subscribers as of 31 March, 2025
e4m Staff Jan 7, 2026 11:31 AM
The company reiterated that it is contesting the orders on merits and based on legal advice
Industry awaits clarity on capacity, slot disclosures and auction rules ahead of FY26 DD Free Dish bidding
Tasmayee Laha Roy Jan 5, 2026 10:56 AM
Sanjeev Mulchandani has also held senior roles at ZEEL, iTV Network, Network18, among others
e4m Staff Dec 4, 2025 10:06 AM
Star India had contributed $84 million to the segment in the same quarter last year, and its absence this year also pushed international operating income down to $(33) million from $52 million
e4m Staff Nov 14, 2025 1:35 PM
As per sources, the watermark-based identification will make a clear distinction between normal broadcast feeds and landing page feeds
Nitin Reporter Nov 11, 2025 2:44 PM
Speaking at the e4m D2C Revolution Summit 2024, T Koshy, Managing Director and CEO of ONDC, addressed the open diital commerce ecosystem’s growth in Bharat's D2C landscape
Aarti Pahwa Sep 23, 2024 9:45 AM
According to Sun TV Network’s annual report, the network’s income from subscription grew 5% whereas income from advertising and sale of broadcast slots declined by 1.89%
The event will feature keynote speeches, panel discussions, and networking opportunities, providing attendees with valuable insights and inspiration
Prashant Verma was previously Head of Growth & Marketing at Blinkit, and Chief Revenue & Marketing Officer at Licious
The merger, however, could be an opportunity for advertisers as the sheer reach and diversity of the new entity mean they can now connect with audiences on a larger scale, across multiple platforms
Sonam Saini Aug 30, 2024 9:16 AM
Speaking at Reliance Industries AGM, Mukesh Ambani said the new entity will combine content creation with digital streaming to cater to every consumer's taste
e4m Staff Aug 29, 2024 3:26 PM
While the CCI's conditional approval is a major milestone, the merger may still encounter further legal and regulatory hurdles over concerns of harming competition, say experts
Aditi Gupta & Sonam Saini Aug 29, 2024 8:55 AM
The NBF is set to raise issues such as the challenges faced by national and regional channels and the concerns regarding the lack of transparency and data sharing within the present systems
e4m Staff Aug 29, 2024 8:33 AM
Ashwini Vaishnaw, Minister for Information & Broadcasting, was also present in the meeting
e4m Staff Aug 27, 2024 7:47 PM
Media owners are expected to seek the Prime Minister's support in shaping structural policies that could impact the industry
e4m Staff Aug 26, 2024 5:38 PM
Dr. Anil Singh has been in broadcast journalism for more than 2 decades
e4m Staff Aug 26, 2024 10:22 AM
The affidavit was filed by Senthil Rajan, Joint Secretary in the MIB, seeking exemption for ad agencies, and exclusion of programmatic ads and user-generated content from the SDC system
e4m Desk Aug 26, 2024 10:14 AM
The CCI might require the sale of some cricketing rights as a condition for approving the $8.5 billion media merger, experts from legal fraternity told e4m
Aditi Gupta Aug 26, 2024 8:47 AM
The affidavit was reportedly filed by Senthil Rajan, Joint Secretary in the MIB, seeking exemption for ad agencies, and exclusion of programmatic ads and user-generated content from the SDC system
Last year, TRAI recommended that DTH operators should pay a licensing fee of 3% instead of 8% on their AGR
Aditi Gupta Aug 22, 2024 8:44 AM
e4m Editor Tasmayee Laha Roy reflects on the withdrawal of the second draft of the Broadcast Bill and the concerns of the stakeholders
Tasmayee Laha Roy Aug 21, 2024 8:46 AM
According to a media report, the main concern for the CCI appears to be the control over cricket broadcasting rights, which could potentially lead to issues with pricing and market dominance
e4m Staff Aug 20, 2024 5:02 PM
Ashwini Vaishnaw, Union I&B Minister, has said that the ministry will maintain its flexible approach and keep an “open mind” during the consultations