digital-media

Prior to this, Apoorv Pandey was with Zepto as SVP - Strategy

Abhijit Avasthi Nov 11, 2025 10:17 AM

Tata Consulting Engineers has named Puesh Ajmani as Chief Digital Officer, marking a strategic leap toward AI-native engineering and data-led innovation.

e4m Staff Nov 3, 2025 1:23 PM

Many newspapers have either reduced their circulation or shut some editions to improve profitability. Publishers hope advertisers would invest more once the IRS returns

Kanchan Srivastava Sep 9, 2024 8:49 AM

According to guidelines issued by the Department of Information and Public Relations, roping in influencers & digital platforms will help the govt in increasing the reach of its schemes and policies

e4m Staff Aug 28, 2024 11:41 AM

The account was won post a multi-agency pitch and will be handled by FCB/SIX India’s Delhi office

e4m Staff May 27, 2024 4:42 PM

OTT took the lion's share of the revenue in the fiscal, raking in Rs 31,800 crore

Aditi Gupta May 17, 2024 8:58 AM

The Quint has acquired Lee Enterprises’ 5,13,000 shares

e4m Staff Feb 21, 2024 5:35 PM

In 2023, digital media’s share was Rs 6,857 crore more than the combined share of Television (32%), Radio (2%), OOH (2%) & Cinema (0.3%)

e4m Staff Feb 8, 2024 4:12 PM

Sruthijith KK is the new Executive Editor of ET. Prior to ET, KK was the Editor-in-Chief of Mint for almost three years at HT Media, where he became the Editor at 36

e4m Staff Jan 11, 2024 8:56 AM

From adapting to a world without third-party cookies to the rise of Connected TV (CTV), these trends have not just influenced our present – they pave the way for the future

e4m Staff Dec 13, 2023 1:26 PM

TV sector is set to grow at the CAGR of 3.9 percent by 2025. At 14.7 percent, digital has the highest projected growth rate across media sectors

Kanchan Srivastava Oct 10, 2023 8:33 AM

The report seeks to decode the growth of the online gaming landscape in India and focus on how brands can leverage this billion-dollar industry

e4m Desk Jun 9, 2023 10:54 AM

The partnership will now enable millions of smart TV users with free 24/7 access to hundreds of Indian and International streaming channels

e4m Desk Jun 1, 2023 5:16 PM

The opportunity is open to all media buying agencies who do not have a conflict of interest with Usha’s existing businesses, the company said

e4m Desk Apr 19, 2023 4:26 PM

The DOOH ad company has created a record with a 20m x 5m LED screen floating on the waters next to the Bandra-Worli Sea Link

e4m Desk Mar 22, 2023 11:04 AM

According to the report, at least two more consultations on the bill will be held by March 20

e4m Desk Mar 10, 2023 9:14 AM

The digital marketing agency will undertake the brand's media strategy and overall media buying across all the digital platforms

e4m Desk Feb 7, 2023 3:48 PM

The Hindu e-paper won gold for ‘Best ePaper’

e4m Desk Feb 2, 2023 11:18 AM

The paper examines the challenges posed by converging technologies and seeks views of the stakeholders on changes required, if any, in legal, administrative, and licensing framework to deal with them

e4m Desk Jan 30, 2023 6:37 PM

At e4m-DNPA Future of Digital Media Conference, Dr Annurag Batra, Chairman & Editor-in-Chief, Businessworld & exchange4media, spoke to CEOs on monetisation, fake news, consumer attention & much more

e4m Desk Jan 30, 2023 10:58 AM

At e4m-DNPA Future of Digital Media conference 2023, media industry leaders deliberate on topic, competition laws governing digital media- need for review

e4m Desk Jan 25, 2023 3:44 PM

At e4m-DNPA Future of Digital Media Conference, experts discussed the opportunities and challenges of digital publishing in India

e4m Desk Jan 24, 2023 4:42 PM

The association has requested the government to withdraw the amendment

e4m Desk Jan 23, 2023 6:48 PM

At the e4m-DNPA Future of Digital Media Conference, a panel of industry leaders deliberated on ‘Digital Media and its Social Impact’

e4m Desk Jan 23, 2023 1:25 PM

Panelists engaged in an insightful discussion on ‘Digital India and Digital Media’ at the e4m-DNPA Future of Digital Media Conference

e4m Desk Jan 23, 2023 12:53 PM

At the e4m-DNPA Future of Digital Media Conference, Petillaut, Managing Director, APIG tells the audience about new European copyright laws and their impact

e4m Desk Jan 23, 2023 11:15 AM

Ranganathan, Editor-In-Chief, Hindustan Times, delivered a keynote address on the topic ‘The Future of Journalism’ at the e4m-DNPA Future of Digital Media Conference on Friday

e4m Desk Jan 23, 2023 8:44 AM

In his keynote at the e4m-DNPA Future of Digital Media Conference, Meredith, CEO, News Media Association, UK, explained why there should be a shift in the business model of news

e4m Desk Jan 23, 2023 8:43 AM

At e4m-DNPA Future of Digital Media Conference, the MIB secy said new publishers getting fair share of revenue is important for the growth of news industry

e4m Desk Jan 23, 2023 8:33 AM

At e4m-DNPA Future of Digital Media Conference, Fletcher, Member of Parliament, Australia, shared insights on the issues that the News Media Bargaining Code should address, & more

e4m Desk Jan 23, 2023 8:32 AM

Tanmay Maheshwari, Chairman – DNPA, and MD-Amar Ujala, delivered the opening address at the e4m-DNPA Future of Digital Media Conference

e4m Desk Jan 23, 2023 8:01 AM

The agency will handle social media management and performance marketing for the brand

e4m Desk Dec 7, 2022 11:39 AM

Guest Column: Rahul Vengalil, ED, Everest Solutions, likens the present situation in advertising to the mid-2010s when brands went after buying efficiency by ignoring planning effectiveness

Rahul Vengalil Dec 6, 2022 8:22 AM

The I&B minister has also said that the registration of newspapers will be simplified

e4m Desk Nov 24, 2022 12:01 PM

The roundtables are the precursor to the e4m-DNPA Future of Digital Media Summit & Awards to be held in January

e4m Desk Nov 21, 2022 8:25 AM

Andrew Ellenthal, Global EVP - Sales and Client Servicing, MediaMath, spoke to e4m during his recent India visit about the evolution of digital advertising, ad tech and the scope of Connected TV

Shantanu David Nov 21, 2022 8:24 AM

Quint Digital Media will invest Rs 1.84 crore while News Laundry Media will invest Rs 2 crore in Spunklane

e4m Desk Nov 14, 2022 6:21 PM

Expenses jumped 17.41% to Rs 23.6 crore from Rs 20.1 crore

e4m Desk Nov 14, 2022 6:16 PM

The mandate has been won following a multi-agency pitch process

e4m Desk Nov 3, 2022 9:16 AM

The WhatsApp monthly report was issued in compliance with the new IT rules and revealed that the accounts were banned for spam, violation of policy, and other reasons

e4m Desk Nov 2, 2022 6:16 PM

The mandate includes creating cornerstone digital campaigns, social media and online response management, etc.

e4m Desk Oct 12, 2022 10:43 AM

This season, the popularity of the tournament grew 300%, putting it ahead of NBA and NFL, according to Wavemaker's earned equity report on IPL 2022

e4m Desk Oct 10, 2022 3:28 PM

The MIB has reminded publishers of an advisory issued in June this year

e4m Desk Oct 3, 2022 7:17 PM

Instagram has seen stronger adoption compared to other social media and short video platforms, says the report

e4m Desk Sep 29, 2022 2:11 PM

The company noted that page views of The Quint and other digital properties have seen a jump of over 53%

e4m Desk Aug 6, 2022 7:45 AM

This is the first time that the digital media in India will have regulations

e4m Desk Jul 15, 2022 3:53 PM

Union Information & Broadcasting Minister Anurag Thakur recently spoke on the increasing digital reach of publications and concerns over infodemic

e4m Desk Jul 6, 2022 8:49 AM

The agency will be responsible for developing creative social media strategies and running performance marketing campaigns across various platforms

e4m Desk Jun 27, 2022 12:10 PM

The Xstream multiplex is an extension of Airtel’s Xstream Premium offering

e4m Desk Jun 14, 2022 12:48 PM

In addition to designing and managing digital and social media communications for the clean beauty marketplace, the agency will also create effective campaigns

e4m Desk Jun 9, 2022 3:25 PM