digital-media
Many newspapers have either reduced their circulation or shut some editions to improve profitability. Publishers hope advertisers would invest more once the IRS returns
Kanchan Srivastava Sep 9, 2024 8:49 AM
According to guidelines issued by the Department of Information and Public Relations, roping in influencers & digital platforms will help the govt in increasing the reach of its schemes and policies
e4m Staff Aug 28, 2024 11:41 AM
The account was won post a multi-agency pitch and will be handled by FCB/SIX India’s Delhi office
e4m Staff May 27, 2024 4:42 PM
OTT took the lion's share of the revenue in the fiscal, raking in Rs 31,800 crore
Aditi Gupta May 17, 2024 8:58 AM
In 2023, digital media’s share was Rs 6,857 crore more than the combined share of Television (32%), Radio (2%), OOH (2%) & Cinema (0.3%)
Sruthijith KK is the new Executive Editor of ET. Prior to ET, KK was the Editor-in-Chief of Mint for almost three years at HT Media, where he became the Editor at 36
e4m Staff Jan 11, 2024 8:56 AM
From adapting to a world without third-party cookies to the rise of Connected TV (CTV), these trends have not just influenced our present – they pave the way for the future
e4m Staff Dec 13, 2023 1:26 PM
TV sector is set to grow at the CAGR of 3.9 percent by 2025. At 14.7 percent, digital has the highest projected growth rate across media sectors
Kanchan Srivastava Oct 10, 2023 8:33 AM
The report seeks to decode the growth of the online gaming landscape in India and focus on how brands can leverage this billion-dollar industry
exchange4media Staff Jun 9, 2023 10:54 AM
The partnership will now enable millions of smart TV users with free 24/7 access to hundreds of Indian and International streaming channels
exchange4media Staff Jun 1, 2023 5:16 PM
The opportunity is open to all media buying agencies who do not have a conflict of interest with Usha’s existing businesses, the company said
exchange4media Staff Apr 19, 2023 4:26 PM
The DOOH ad company has created a record with a 20m x 5m LED screen floating on the waters next to the Bandra-Worli Sea Link
exchange4media Staff Mar 22, 2023 11:04 AM
According to the report, at least two more consultations on the bill will be held by March 20
exchange4media Staff Mar 10, 2023 9:14 AM
The digital marketing agency will undertake the brand's media strategy and overall media buying across all the digital platforms
exchange4media Staff Feb 7, 2023 3:48 PM
The paper examines the challenges posed by converging technologies and seeks views of the stakeholders on changes required, if any, in legal, administrative, and licensing framework to deal with them
exchange4media Staff Jan 30, 2023 6:37 PM
At e4m-DNPA Future of Digital Media Conference, Dr Annurag Batra, Chairman & Editor-in-Chief, Businessworld & exchange4media, spoke to CEOs on monetisation, fake news, consumer attention & much more
exchange4media Staff Jan 30, 2023 10:58 AM
At e4m-DNPA Future of Digital Media conference 2023, media industry leaders deliberate on topic, competition laws governing digital media- need for review
exchange4media Staff Jan 25, 2023 3:44 PM
At e4m-DNPA Future of Digital Media Conference, experts discussed the opportunities and challenges of digital publishing in India
exchange4media Staff Jan 24, 2023 4:42 PM
The association has requested the government to withdraw the amendment
exchange4media Staff Jan 23, 2023 6:48 PM
At the e4m-DNPA Future of Digital Media Conference, a panel of industry leaders deliberated on ‘Digital Media and its Social Impact’
exchange4media Staff Jan 23, 2023 1:25 PM
Panelists engaged in an insightful discussion on ‘Digital India and Digital Media’ at the e4m-DNPA Future of Digital Media Conference
exchange4media Staff Jan 23, 2023 12:53 PM
At the e4m-DNPA Future of Digital Media Conference, Petillaut, Managing Director, APIG tells the audience about new European copyright laws and their impact
exchange4media Staff Jan 23, 2023 11:15 AM
Ranganathan, Editor-In-Chief, Hindustan Times, delivered a keynote address on the topic ‘The Future of Journalism’ at the e4m-DNPA Future of Digital Media Conference on Friday
exchange4media Staff Jan 23, 2023 8:44 AM
In his keynote at the e4m-DNPA Future of Digital Media Conference, Meredith, CEO, News Media Association, UK, explained why there should be a shift in the business model of news
exchange4media Staff Jan 23, 2023 8:43 AM
At e4m-DNPA Future of Digital Media Conference, the MIB secy said new publishers getting fair share of revenue is important for the growth of news industry
exchange4media Staff Jan 23, 2023 8:33 AM
At e4m-DNPA Future of Digital Media Conference, Fletcher, Member of Parliament, Australia, shared insights on the issues that the News Media Bargaining Code should address, & more
exchange4media Staff Jan 23, 2023 8:32 AM
Tanmay Maheshwari, Chairman – DNPA, and MD-Amar Ujala, delivered the opening address at the e4m-DNPA Future of Digital Media Conference
exchange4media Staff Jan 23, 2023 8:01 AM
The agency will handle social media management and performance marketing for the brand
exchange4media Staff Dec 7, 2022 11:39 AM
Guest Column: Rahul Vengalil, ED, Everest Solutions, likens the present situation in advertising to the mid-2010s when brands went after buying efficiency by ignoring planning effectiveness
Rahul Vengalil Dec 6, 2022 8:22 AM
The I&B minister has also said that the registration of newspapers will be simplified
exchange4media Staff Nov 24, 2022 12:01 PM
The roundtables are the precursor to the e4m-DNPA Future of Digital Media Summit & Awards to be held in January
exchange4media Staff Nov 21, 2022 8:25 AM
Andrew Ellenthal, Global EVP - Sales and Client Servicing, MediaMath, spoke to e4m during his recent India visit about the evolution of digital advertising, ad tech and the scope of Connected TV
Shantanu David Nov 21, 2022 8:24 AM
Quint Digital Media will invest Rs 1.84 crore while News Laundry Media will invest Rs 2 crore in Spunklane
exchange4media Staff Nov 14, 2022 6:21 PM
Expenses jumped 17.41% to Rs 23.6 crore from Rs 20.1 crore
exchange4media Staff Nov 14, 2022 6:16 PM
The mandate has been won following a multi-agency pitch process
exchange4media Staff Nov 3, 2022 9:16 AM
The WhatsApp monthly report was issued in compliance with the new IT rules and revealed that the accounts were banned for spam, violation of policy, and other reasons
exchange4media Staff Nov 2, 2022 6:16 PM
The mandate includes creating cornerstone digital campaigns, social media and online response management, etc.
exchange4media Staff Oct 12, 2022 10:43 AM
This season, the popularity of the tournament grew 300%, putting it ahead of NBA and NFL, according to Wavemaker's earned equity report on IPL 2022
exchange4media Staff Oct 10, 2022 3:28 PM
The MIB has reminded publishers of an advisory issued in June this year
exchange4media Staff Oct 3, 2022 7:17 PM
Instagram has seen stronger adoption compared to other social media and short video platforms, says the report
exchange4media Staff Sep 29, 2022 2:11 PM
The company noted that page views of The Quint and other digital properties have seen a jump of over 53%
exchange4media Staff Aug 6, 2022 7:45 AM
This is the first time that the digital media in India will have regulations
exchange4media Staff Jul 15, 2022 3:53 PM
Union Information & Broadcasting Minister Anurag Thakur recently spoke on the increasing digital reach of publications and concerns over infodemic
exchange4media Staff Jul 6, 2022 8:49 AM
The agency will be responsible for developing creative social media strategies and running performance marketing campaigns across various platforms
exchange4media Staff Jun 27, 2022 12:10 PM
The Xstream multiplex is an extension of Airtel’s Xstream Premium offering
exchange4media Staff Jun 14, 2022 12:48 PM
In addition to designing and managing digital and social media communications for the clean beauty marketplace, the agency will also create effective campaigns
exchange4media Staff Jun 9, 2022 3:25 PM
The Union Minister met representatives from web portals, apps and portal-based news platforms in Delhi on Monday
exchange4media Staff May 30, 2022 3:33 PM
