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Industry leaders share their optimism about the transformative potential of the merger, highlighting its ability to redefine India’s media landscape
e4m Staff Nov 25, 2024 10:37 AM

The cost of the readership survey is expected to be higher than the approximately Rs 20 crore spent in 2019; final amount to be determined once bids are solicited
exchange4media Mumbai Bureau Sep 18, 2024 10:53 AM

Piyush Pandey was Executive Editor (Output); this was his third stint with the channel
e4m Staff Sep 7, 2024 11:19 AM

Dentsu leaders Anita Kotwani, Amanda Morrissey, Shenda Loughnane and Prerna Mehrotra spoke to e4m on new accounts, plans for India, the process of rebuilding and much more
Neeta Nair Sep 6, 2024 8:38 AM

Guest Column: Anup Chandrasekharan, COO - Regional Content, IN10 Media, shares his hopes and concerns as the Star India-Viacom18 merger takes shape
Anup Chandrasekharan Sep 3, 2024 4:19 PM

The platform has asked Rs 1.75 crore for co-powered sponsorship and Rs 1 crore for associate sponsorship
Sonam Saini Sep 3, 2024 8:53 AM

The merger, however, could be an opportunity for advertisers as the sheer reach and diversity of the new entity mean they can now connect with audiences on a larger scale, across multiple platforms
Sonam Saini Aug 30, 2024 9:16 AM

During Reliance Industries’ 47th AGM, Ambani also said Firstpost has become a definitive global news destination from India
e4m Staff Aug 29, 2024 4:04 PM

Speaking at Reliance Industries AGM, Mukesh Ambani said the new entity will combine content creation with digital streaming to cater to every consumer's taste
e4m Staff Aug 29, 2024 3:26 PM

While the CCI's conditional approval is a major milestone, the merger may still encounter further legal and regulatory hurdles over concerns of harming competition, say experts
Aditi Gupta & Sonam Saini Aug 29, 2024 8:55 AM

Millennials are predicted to lead the charge with women shoppers increasing their budgets by 70% over the previous year
e4m Staff Aug 28, 2024 12:50 PM

According to sources, the co-presenting sponsorship is priced at Rs 7-8 crore, and the associate sponsorship is being offered for Rs 3-5 crore
Sonam Saini Aug 28, 2024 8:55 AM

Abhiishekk Raj Pandey’s career stint includes roles at Mamaearth, Purplle, Nykaa and Colorbar
e4m Staff Aug 27, 2024 2:56 PM

At Pitch CMO Summit, Ajit Varghese, Head of Network Advertising Sales at Disney Star, spoke about how professionally generated content (PGC) powers brands
e4m Staff Aug 27, 2024 12:27 PM

Rohan Jaitley is currently president of the Delhi and District Cricket Association
e4m Desk Aug 27, 2024 10:21 AM

Using outdoor campaigns to go viral has become a powerful tool for brands to expand their reach and spark meaningful conversations with their audience, say experts
Chehneet Kaur Aug 27, 2024 9:27 AM

These annual scholarships aim to support and nurture young and emerging Urdu journalists
e4m Staff Aug 26, 2024 3:57 PM

While some media reports have stated that the contract is non-negotiable, experts suggest feasibility of Star India’s request to renegotiate the media rights deal depends on specific terms and clauses
Sonam Saini Aug 26, 2024 9:07 AM

The CCI might require the sale of some cricketing rights as a condition for approving the $8.5 billion media merger, experts from legal fraternity told e4m
Aditi Gupta Aug 26, 2024 8:47 AM

MRUC India is currently working on to finalise the survey methodology and cost-sharing formula for publishers
Kanchan Srivastava Aug 23, 2024 8:30 AM

Alin Choubey has earlier worked with agencies like Foxy Moron, Chimp&z Inc., and Herald Digital
e4m Staff Aug 22, 2024 12:33 PM

A detailed dialogue with CCI is crucial to move ahead say legal experts who believe that the antitrust regulator may ask for more meaningful divestiture if it allows the combination to go ahead
Sonam Saini Aug 21, 2024 9:25 AM

The decision has drawn criticism due to potential impacts on public health and the vulnerability of young audiences to targeted marketing
e4m Staff Aug 20, 2024 8:48 PM

According to a media report, the main concern for the CCI appears to be the control over cricket broadcasting rights, which could potentially lead to issues with pricing and market dominance
e4m Staff Aug 20, 2024 5:02 PM

Past winners include Sir David Attenborough, Jimmy Stewart, Mardy Murie, Alan Root, Roy Disney and Dr Jane Goodall.
e4m Staff Aug 20, 2024 9:44 AM

GreyMatters Communications & Consulting has marked 14 years in the PR industry with registration of trademark
e4m Staff Aug 19, 2024 5:15 PM

Adam Smith joins Disney from YouTube where he was as Vice President, Product Management, leading Music and Premium, and Subscriptions and Commerce since 2016
e4m Staff Aug 17, 2024 3:08 PM

Sen has worked with organizations such as Sterlite Power, Alstom and GE
e4m Staff Aug 16, 2024 2:38 PM

Andrew Robertson, who has served as President and CEO since May 2004, will become Chairman on October 1
e4m Staff Aug 16, 2024 12:19 PM

At e4m’s 40 under 40 Journalism Conference, Rajiv Dubey, Head of Media at Dabur India spoke about the relevance of traditional media and the importance of doing everything on scale
e4m Staff Aug 14, 2024 9:04 AM

As per media reports, both RIL and Disney are not keen on making changes to their cricket broadcast rights
e4m Staff Aug 14, 2024 8:05 AM

The platform has put up 21 3D anamorphic billboards across Mumbai, Delhi and Bengaluru for the movie’s release
e4m Staff Aug 12, 2024 2:04 PM

During the earnings call, Walt Disney’s Chief Financial Officer Hugh Johnston said the company would lay out positive earnings from the India business consolidation once the merger deal is closed
Aditi Gupta Aug 9, 2024 8:26 AM

According to Disney Star, the show has garnered five times more revenue than the 2022 T20 World Cup and two times more than the 2021 edition
e4m Staff Aug 3, 2024 10:17 AM