eBay picks iProspect as global media agency
iProspect will handle the business in seven markets
iprospect
iProspect appoints Amy Watt and Cecile Berger to leadership roles
The Dentsu-owned media agency said the appointments will strengthen its leadership team
iProspect is Carlsberg Group’s media agency
The dentsu-owned agency will take charge from January 2024
Network Advertising appoints Rahool Talukdar as Group Creative Director, Digital
Rahool previously worked at Dentsu iProspect
Rubeena Singh to join AnyMind Group as Country Manager - India & MENA
Singh was previously Country Manager at Josh
AM/NS India reimagines a future of possibilities in new campaign
iProspect India has created a multi-media campaign architecture with an aim to accelerate the brand's key vision in the market
Rubeena Singh quits as Josh Country Manager
Singh joined VerSe Innovation's short video app in October 2021
iProspect India wins digital mandate for Monster.com
The account was won following a multiagency pitch and will be serviced from the agency’s Gurgaon office
iProspect and Kering announce global media partnership
The agency will be responsible for managing end-to-end media planning and buying for Kering across 42 markets where it has a media presence
Rubeena Singh joins short video app Josh as Country Manager
Ex-iProspect CEO Singh joined the office from October 18, confirmed industry sources
Dentsu India now under direct charge of Peter Huijboom and Ashish Bhasin
Huijboom is the global CEO for media and global clients and will continue to spearhead India operations until the group finds a new CEO
Dentsu exits have ad biz glued for clues
Be it exits, elevations, restructurings or appointments, the agency has been in news consistently since the beginning of the pandemic
Rubeena Singh steps down as CEO of iProspect
Sources say that Singh is with the agency till mid-October
Vinod Thadani joins as Chief Digital Growth Officer, Dentsu Media Group & CEO, iProspect
Prior to this, Thadani was the Chief Digital Officer at Mindshare, South Asia
Are digital numbers the surrogate currency for TV news in the absence of ratings?
Amidst the ratings blackout, measurement parameters such as ‘highest viewership’ have changed to new indices such as ‘most viewed’, ‘most followed’ or ‘most shared’.
Mother's Day Special: Working moms of the industry talk about their lives in lockdown
Leading women of the industry shared that there is no template for being a perfect mother, but there are a million ways to be a good one
New iProspect's mandate is to deliver performance-driven brand building: Rubeena Singh
iProspect CEO Rubeena Singh discusses the agency's new proposition and plans for 2021
iProspect launched globally as a new, digital-first media agency
The agency has adopted 'Brands Accelerated' as its tagline that will sit beneath a reimagined logo
Dentsu e4m Report to be unveiled tomorrow
The theme for the event this year is 'Driving Business Outcomes in a Digital-First World'
Jose Campon joins Wavemaker as CEO, China
Campon took on his role at Dentsu in 2018, where he was working as APAC Client President
dentsu integrates iProspect & Vizeum to form end-to-end global media agency
The company hopes to merge Vizeum’s media strategy and planning, storytelling, and brand-building capabilities with iProspect’s digital expertise, audience knowledge, and performance mindset
Why 2020 was a watershed year for Digital
The pandemic year led to companies reimagining their digital strategies, OTT becoming a way of life and blockchain technology making inroads in India, say experts
‘To ensure brand safety, hold customer’s trust and be credible in communication’
At the e4m-BBC World News webinar, industry experts dived into how advertisers should choose a brand-safe environment
Going digital is vital not only for recovery but also for future growth
Guest Column: Rubeena Singh, the CEO, iProspect India, outlines key rules for brands on the path to digital transformation with respect to reaching, engaging and converting consumers
iProspect India wins HarperCollins' account
The agency bagged the account following a multi-agency pitch and will service the brand from its Delhi office
SBI digital mandate goes to iProspect India
The account will be handled from the agency’s Mumbai office
There’s always an opportunity that comes with every crisis: Rubeena Singh
In this edition of 'Beating All Odds', Rubeena Singh, CEO, iProspect, speaks to exchange4media Editor Naziya Alvi Rahman
Working women shouldn’t feel guilty about the choices they make: Rubeena Singh, iProspect
Guest Column: Singh, the CEO of iProspect, spells out why there’s no substitute for hard work, irrespective of one's gender, to break the proverbial glass ceiling
iProspect India bags digital marketing mandate for Kotak Life Insurance
iProspect India will handle services like search engine optimisation, search engine marketing, paid social, affiliates and display facilities
93% marketers think inclusive marketing is important: iProspect Future Focus 2020
Feedback shows that increasing trust and harnessing technology are the key ambitions for 2020
iProspect India to handle Search Engine Optimisation for ZEE5 Global
iProspect India’s mandate is to help the OTT platform increase viewership sessions on ZEE5 from organic search
iProspect India bags paid media mandate of Max Bupa Health Insurance
As per the mandate, the agency will service the account won from its Delhi office and will handle their entire gamut of paid media duties
iProspect India wins global mandate of VFS Global
DAN’s Carat and Posterscope will also be working on the account
iProspect North wins Max Bupa's digital media account
The account was previously handled by Wavemaker
Voice marketing trends expected to rule 2020 - Rubeena Singh
Guest Column: Rubeena Singh, CEO, iProspect, says voice marketing will provide the early movers an edge in their marketing efforts this year