jewellery
From gold to automobile to liquor, brands have upped their ad spend for experiential marketing. AI-AR-VR are the flavour of the season
Kanchan Srivastava Nov 10, 2023 8:58 AM
Marketing and ad space have become dynamic with growing experimentations in digital and social media advertising, according to the Group Chairman of the jewellery brand
Tanya Dwivedi Aug 17, 2023 8:55 AM
Biswas brings on board 31 years of professional experience in banking, telecom, insurance and media sectors
exchange4media Staff Jun 2, 2023 10:37 PM
The 60-second film features a diverse range of models and situations, inspiring viewers to embrace their unique differences and celebrate inclusivity
exchange4media Staff Apr 24, 2023 1:00 PM
Contract Advertising has conceptualised and created the campaign
exchange4media Staff Dec 17, 2022 9:01 AM
Nagar, who joined BlueStone as an AVP, marked 10 years with the venture earlier this week
exchange4media Staff Dec 13, 2022 4:09 PM
Industry leaders say they are confident of making record sales; go all out with promotions and offers
Nilanjana Basu Oct 21, 2022 8:49 AM
The digital film 'Mere Style Ki Diwali' showcases how jewellery plays an important role in the gifting traditions of the season
exchange4media Staff Oct 15, 2022 6:00 PM
The ad campaign has been released in English, Hindi and other regional languages
exchange4media Staff Oct 3, 2022 8:39 AM
Krishnaswamy, General Manager of Marketing at Tanishq, Titan Company Limited, says that the brand aims to make the most of the festive season
Kanchan Srivastava Sep 26, 2022 8:44 AM
Times Wishlist is a one-of-a-kind campaign that asks consumers what brands and products they want during the festive period
exchange4media Staff Sep 19, 2022 10:53 AM
The rap anthem stars company employees in their natural element
exchange4media Staff Jul 11, 2022 8:50 AM
The film depicts the artistry of Senco’s bangles by comparing the bangle-crafting process with other types of art forms like classical dance, Madhubani painting, sculpting, etc.
exchange4media Staff Jun 18, 2022 6:00 PM
The campaign will be featured on OTT platforms like SonyLiv and Hotstar as well as social media platforms like Instagram and Youtube
exchange4media Staff Apr 23, 2022 12:00 PM
Amazon Prime Video, Airtel and Lalithaa Jewellery also made to the list of top 10 brands this week
exchange4media Staff Apr 8, 2022 8:49 AM
MP, Chairman, Malabar Gold and Diamonds said that if the upcoming budget proposes further gold import duty cut, it will fast-track the movement of jewellery retail towards organised framework
Simran Sabherwal Jan 27, 2022 8:55 AM
Jewellery brands, who have been seeing a sales growth similar to pre-pandemic levels, attest to the power of revenge buying in the festive times
Shantanu David Nov 3, 2021 8:31 AM
The 60-sec-long digital film has been conceptualised by Lowe Lintas
exchange4media Staff Jul 24, 2021 8:06 AM
The Indian sprinter will be promoting the brand's light-weight jewellery range ‘Everlite’
exchange4media Staff Jun 16, 2021 4:33 PM
Cecil De’ Santa Maria, CEO, ORRA, revealed that the brand is focusing on strengthening its position as an omni-channel brand in the coming year
Misbaah Mansuri Apr 7, 2021 8:24 AM
The commercial has been directed by filmmaker Gautham Vasudev Menon
exchange4media Staff Mar 13, 2021 7:36 AM
The jewellery brand has unveiled a series of videos christened ‘Inspirators’ which motivates women across society to follow their dreams
exchange4media Staff Mar 9, 2021 2:01 PM
Ad volumes of the retail sector on television plunged by 34% in 2020 over 2019
exchange4media Staff Feb 8, 2021 8:53 AM
The digital campaign revolves around the brand’s anthem for the DGRP, #FaidaFixHai, and focuses on various features of the new plan
exchange4media Staff Nov 2, 2020 3:23 PM
The campaign celebrates daughters in all their glory and how they have been a ray of hope in these uncertain times
exchange4media Staff Sep 27, 2020 6:00 PM
Ranjani Krishnaswamy, General Manager – Marketing, Jewellery Division, Titan Company Ltd., shares insights into the latest campaign from Tanishq, leveraging digital, the post-COVID future and more
Nafisa Shaheen Jul 2, 2020 8:39 AM
Forevermark has launched numerous initiatives to ensure responsible business practices
exchange4media Staff Jun 5, 2020 12:00 AM
Narayan, AVP Category, Marketing & Retail, Tanishq, Titan Company Limited, reveals that the brand is witnessing pent-up demand and has received bookings even during the strict country-wide lockdown
exchange4media Staff Jun 3, 2020 8:37 AM
Through this musical initiative, the campaign aims to spread hope, faith & love during the Coronavirus crisis
exchange4media Staff Apr 25, 2020 8:00 PM
The campaign features Kalyan Jewellers’ regional brand ambassador and Marathi actress Pooja Sawant
exchange4media Staff Mar 17, 2020 2:34 PM
The campaign urges men to go beyond roses, teddies and chocolates and celebrate their women with something that will last more than a day
exchange4media Staff Jan 25, 2020 4:05 PM
