From gold to automobile to liquor, brands have upped their ad spend for experiential marketing. AI-AR-VR are the flavour of the season
Marketing and ad space have become dynamic with growing experimentations in digital and social media advertising, according to the Group Chairman of the jewellery brand
Biswas brings on board 31 years of professional experience in banking, telecom, insurance and media sectors
The 60-second film features a diverse range of models and situations, inspiring viewers to embrace their unique differences and celebrate inclusivity
Contract Advertising has conceptualised and created the campaign
Nagar, who joined BlueStone as an AVP, marked 10 years with the venture earlier this week
The campaign is called Festival of Artistry
Industry leaders say they are confident of making record sales; go all out with promotions and offers
The digital film 'Mere Style Ki Diwali' showcases how jewellery plays an important role in the gifting traditions of the season
The ad campaign has been released in English, Hindi and other regional languages
The TVC promotes the brand’s watch jewellery
Krishnaswamy, General Manager of Marketing at Tanishq, Titan Company Limited, says that the brand aims to make the most of the festive season
Times Wishlist is a one-of-a-kind campaign that asks consumers what brands and products they want during the festive period
The rap anthem stars company employees in their natural element
The film depicts the artistry of Senco’s bangles by comparing the bangle-crafting process with other types of art forms like classical dance, Madhubani painting, sculpting, etc.
The campaign will be featured on OTT platforms like SonyLiv and Hotstar as well as social media platforms like Instagram and Youtube
Amazon Prime Video, Airtel and Lalithaa Jewellery also made to the list of top 10 brands this week
MP, Chairman, Malabar Gold and Diamonds said that if the upcoming budget proposes further gold import duty cut, it will fast-track the movement of jewellery retail towards organised framework
Jewellery brands, who have been seeing a sales growth similar to pre-pandemic levels, attest to the power of revenge buying in the festive times
GIVA is a Bengaluru-based startup
The 60-sec-long digital film has been conceptualised by Lowe Lintas
The Indian sprinter will be promoting the brand's light-weight jewellery range ‘Everlite’
Cecil De’ Santa Maria, CEO, ORRA, revealed that the brand is focusing on strengthening its position as an omni-channel brand in the coming year
The commercial has been directed by filmmaker Gautham Vasudev Menon
The jewellery brand has unveiled a series of videos christened ‘Inspirators’ which motivates women across society to follow their dreams
Ad volumes of the retail sector on television plunged by 34% in 2020 over 2019
The digital campaign revolves around the brand’s anthem for the DGRP, #FaidaFixHai, and focuses on various features of the new plan
The campaign celebrates daughters in all their glory and how they have been a ray of hope in these uncertain times
ORRA has 39 stores across 22 cities
Ranjani Krishnaswamy, General Manager – Marketing, Jewellery Division, Titan Company Ltd., shares insights into the latest campaign from Tanishq, leveraging digital, the post-COVID future and more
Forevermark has launched numerous initiatives to ensure responsible business practices
Narayan, AVP Category, Marketing & Retail, Tanishq, Titan Company Limited, reveals that the brand is witnessing pent-up demand and has received bookings even during the strict country-wide lockdown
Through this musical initiative, the campaign aims to spread hope, faith & love during the Coronavirus crisis
The campaign features Kalyan Jewellers’ regional brand ambassador and Marathi actress Pooja Sawant
The campaign urges men to go beyond roses, teddies and chocolates and celebrate their women with something that will last more than a day