Kellogg's launches ‘multigrain chocos’ with new campaign
The brand has roped in Kajol as brand ambassador for the launch
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Kellogg’s launches chocolate muesli with new TVC
The campaign has been conceptualised by Ogilvy
Sonam Pradhan exits Mahindra, set to join Kellogg’s
Pradhan was Head-Integrated Media & Agency Relations at Mahindra Rise
'Kellogg’s India aims to deliver the Hershey's experience with nutrition commitment'
Vinay Subramanyam, Senior Director of Marketing at Kellogg’s South Asia tells us about the company's Hershey's collaboration, marketing strategy for its new product, ad spends and more
Kellogg’s HERSHEY’S Chocos' launch TVC revolves around a kid and his dog
The launch is being supported by a Pan-India campaign that will span over two months.
Kellogg names Vinay Subramanyam as Head of Marketing for India & S Asia
He joins from Pidilite Industries where he was Chief Marketing Officer
Sumit Mathur joins Paytm as CMO
Mathur previously helmed marketing at Kellogg India
ASCI clears Kellogg’s from plagiarism charge, Eatfit files for review
The two brands are at loggerheads over a contentious tagline – ‘Kuchh Kar Dikhane Ki Bhookh’
Kellogg India CMO Sumit Mathur moves on
Mathur joined the company in 2017 after close to 15 years with HUL
Milind Soman tells us what isn't there in his Kellogg's breakfast
The films bust myths surrounding the brand's muesli and granola range
Our campaign tagline and idea is unique: Kellogg
The cereal brand has responded to plagiarism allegations regarding the EatFit that the “Kuchh Kar Dikhane Ki Bhook” campaign
EatFit vs Kellogg’s: ASCI approached over ad 'plagiarism'
EatFit claims that Kellogg's lifted its “Kuchh Kar Dikhane Ki Bhook” campaign launched for the ICC world cup last November and used the same tagline in the latter’s campaign
'Most brands talk about winning, Kellogg’s talks about everyday achievements'
e4m speaks to Prashant Peres, Managing Director, Kellogg’s South Asia, on a range of topics from beating competition to planning marketing strategies
We are always looking to find stronger and differentiated segment: Sumit Mathur, Kellogg’s
On the launch of Kellogg’s Pro Muesli, Mathur, Senior Director of Marketing for Kellogg’s SA shares the insights behind the new variant and how the brand's growth has remained consistent post pandemic
Kellogg's launches high-protein muesli
‘Kellogg’s Pro Muesli' is positioned as a healthy breakfast option for consumers who lead a busy lifestyle
Kellogg appoints Prashant Peres as MD for India & South Asia
Mohit Anand, who previously helmed the role, has been elevated as General Manager, Snacks Category, Kellogg AMEA
Britannia VP - Marketing Vinay Subramanyam moves on
This was Subramanyam’s second stint with the company
Wunderman Thompson and Kellogg’s Australia team up for new campaign
The Just Right Fusion TVC campaign launched Sunday September 6, with the campaign being rolled out across digital platforms
FoxyMoron leverages Instagram Direct Messages for Kellogg’s #MummyWaliFeeling campaign
The brand reached out influencers and celebrities like Neha Dhupia, Sameera Reddy, Malaika Arora, Kirti Kulhari and Anushka Ranjan
Kellogg's launches '21 Days 21 Recipes' campaign with Chef Ranveer Brar
The all-digital campaign is activated across major digital formats ranging from YouTube to Facebook along with a blog on the same 21 recipes on Momspresso.com
Nutri-Grain features BMX champion Caroline Buchanan in new ad campaign
The campaign builds on the existing Nutri-Grain brand platform ‘Unstoppable Stories’, and is live across TV, digital and long-form content
How Kellogg’s aims to increase its share of the Rs 1,400 crore breakfast plate
The brand has adopted a multi-pronged marketing approach with multilingual TVCs on 30+ TV channels, promotions on top-rated shows and engaging with mothers on digital platforms
Special K celebrates inspiring stories of AFLW athletes in new ‘Rise with Us’ campaign
Created by Wunderman Thompson, the campaign which runs across TV & digital, builds on Special K’s #poweringyou platform, launched in time for the AFLW league kick off on February 7th 2020