The brand has roped in Kajol as brand ambassador for the launch

e4m Staff Jul 9, 2024 12:34 PM

The campaign has been conceptualised by Ogilvy

e4m Staff Sep 26, 2023 10:42 AM

Pradhan was Head-Integrated Media & Agency Relations at Mahindra Rise

exchange4media Staff Sep 1, 2023 8:19 AM

Vinay Subramanyam, Senior Director of Marketing at Kellogg’s South Asia tells us about the company's Hershey's collaboration, marketing strategy for its new product, ad spends and more

Aditi Gupta Jul 17, 2023 8:22 AM

The launch is being supported by a Pan-India campaign that will span over two months.

exchange4media Staff Jun 8, 2023 5:49 PM

He joins from Pidilite Industries where he was Chief Marketing Officer

exchange4media Staff Apr 17, 2023 1:49 PM

Mathur previously helmed marketing at Kellogg India

exchange4media Staff Mar 27, 2023 8:18 AM

The two brands are at loggerheads over a contentious tagline – ‘Kuchh Kar Dikhane Ki Bhookh’

Kanchan Srivastava Mar 10, 2023 12:33 PM

Mathur joined the company in 2017 after close to 15 years with HUL

exchange4media Staff Feb 23, 2023 4:52 PM

The films bust myths surrounding the brand's muesli and granola range

exchange4media Staff Feb 9, 2023 4:58 PM

The cereal brand has responded to plagiarism allegations regarding the EatFit that the “Kuchh Kar Dikhane Ki Bhook” campaign

exchange4media Staff Feb 4, 2023 12:08 PM

EatFit claims that Kellogg's lifted its “Kuchh Kar Dikhane Ki Bhook” campaign launched for the ICC world cup last November and used the same tagline in the latter’s campaign

Kanchan Srivastava Feb 3, 2023 1:40 PM

e4m speaks to Prashant Peres, Managing Director, Kellogg’s South Asia, on a range of topics from beating competition to planning marketing strategies

Kanchan Srivastava Jan 31, 2023 1:26 PM

On the launch of Kellogg’s Pro Muesli, Mathur, Senior Director of Marketing for Kellogg’s SA shares the insights behind the new variant and how the brand's growth has remained consistent post pandemic

Simran Sabherwal Oct 13, 2022 8:59 AM

‘Kellogg’s Pro Muesli' is positioned as a healthy breakfast option for consumers who lead a busy lifestyle

exchange4media Staff Oct 12, 2022 12:05 PM

Mohit Anand, who previously helmed the role, has been elevated as General Manager, Snacks Category, Kellogg AMEA

exchange4media Staff Feb 9, 2022 11:41 AM

This was Subramanyam’s second stint with the company

exchange4media Staff Jan 13, 2022 4:43 PM

The Just Right Fusion TVC campaign launched Sunday September 6, with the campaign being rolled out across digital platforms

exchange4media Staff Sep 12, 2020 9:38 AM

The brand reached out influencers and celebrities like Neha Dhupia, Sameera Reddy, Malaika Arora, Kirti Kulhari and Anushka Ranjan

exchange4media Staff May 17, 2020 4:00 PM

The all-digital campaign is activated across major digital formats ranging from YouTube to Facebook along with a blog on the same 21 recipes on Momspresso.com

exchange4media Staff Apr 11, 2020 9:54 AM

 The campaign builds on the existing Nutri-Grain brand platform ‘Unstoppable Stories’, and is live across TV, digital and long-form content

exchange4media Staff Feb 15, 2020 8:49 AM

The brand has adopted a multi-pronged marketing approach with multilingual TVCs on 30+ TV channels, promotions on top-rated shows and engaging with mothers on digital platforms

Misbaah Mansuri Jan 21, 2020 8:06 AM

Created by Wunderman Thompson, the campaign which runs across TV & digital, builds on Special K’s #poweringyou platform, launched in time for the AFLW league kick off on February 7th 2020

exchange4media Staff Jan 11, 2020 4:00 PM