With the launch of 'Dil Se, Design Tak', Canva aims to deepen its connection with Indian users, and enhance top-of-mind awareness of its unique offerings

e4m Staff Jul 11, 2024 12:36 PM

Neeta Linz, General Manager- Brand Marketing, LG Electronics India, shares insights about the brand's campaign, shifting brand perception, connecting with consumers and more

Ritika Raj Jun 12, 2024 1:07 PM

Bangaloreans on 13th July got fake tax notices along with their Swiggy Instamart grocery orders. The notice, when opened, had Bollywood’s Bad Man Gulshan Grover’s image printed on it with a message

exchange4media Staff Jul 14, 2023 3:17 PM

Shah, Lead Marketing Communication & Digital at Renault India, talks about the brand's IPL strategy for the year and faith in television as a medium

Tanzila Shaikh May 4, 2023 9:00 AM

The campaign ‘The Real Deal’ aims maximize reach and destination awareness and accelerate Indian arrivals in Kenya in the upcoming years

exchange4media Staff Nov 5, 2022 9:00 PM

On the launch of second edition of Nivea Soft Fresh Batch, Ajay Simha, Marketing Director - Nivea India, shares how the skincare major is enabling GenZ girls to become future content creators

Ritika Raj Oct 10, 2022 9:08 AM

The campaign focuses on the importance of striking a balance between work and life as conversations around hustle culture and quiet quitting rage

exchange4media Staff Sep 18, 2022 10:00 AM

The campaign, conceptualised by Ogilvy, will be rolled out in an episodic manner

exchange4media Staff Jun 13, 2022 7:08 AM

The channel has strengthened its digital realm by entering the metaverse for the show’s promotions

exchange4media Staff Apr 22, 2022 4:42 PM

The actor is now the face of the brand for its body wash and body scrub

exchange4media Staff Mar 22, 2022 11:20 AM

With this campaign, PhonePe is promoting its two and four-wheeler insurance products through catchy phrases on art canvases put up on truck tailgates

exchange4media Staff Mar 12, 2022 12:01 PM

Conceptualised by Mindshare Content+, ’Boost: Game Stamina Ka’ game has a custom mode where players can battle a male squad with an all-female squad

exchange4media Staff Mar 11, 2022 3:20 PM

The 2022 India Mobile Marketing Handbook says marketing organisations will have to centre strategies around people, platforms, and partners to stay ahead of the curve

exchange4media Staff Jan 21, 2022 8:56 AM

Take a look at some of the top brands that chose the TV advertising way to market their products for the first time in 2021

Mansi Sharma Dec 16, 2021 9:01 AM

A recent Mintel survey shows that 44% Indians want to see more brands implementing sustainability while 47% want to see brands promote environmentally friendly products

Mansi Sharma Dec 10, 2021 9:03 AM

According to industry estimates, both Amazon Prime Video and Netflix have spent close to Rs 6-7 crore per campaign across India

Sonam Saini Nov 23, 2021 8:49 AM

The campaign acknowledges the growing influence of other gadgets in users’ life for consuming content. However, 765 M people still spend an incomparable 903 B mins watching TV every week

exchange4media Staff Nov 22, 2021 3:43 PM

The best minds in the world of marketing along with Jury Chair Hemant Malik, Divisional CE - Food Business, ITC ltd., shortlisted the entries on the basis of Concept, Innovation, Execution and Results

exchange4media Staff Nov 22, 2021 9:04 AM

Launched ahead of World Television Day, the campaign will be aired on the network's channels in 7 languages

exchange4media Staff Nov 20, 2021 8:40 AM

The digital campaign highlights five women entrepreneurs from different sectors sharing their entrepreneurial journey

exchange4media Staff Nov 18, 2021 10:51 AM

This is a 23% decrease over Rs 1196 crore that PepsiCo India and Coca-Cola India spent in FY20, according to financial data provided by Tofler

exchange4media Staff Nov 15, 2021 8:41 AM

With their new brand platform ‘Dil Khol Ke Delivering,’ Pizza Hut aims to make its association with delivery even stronger

exchange4media Staff Oct 16, 2021 8:36 AM

Conceptualised by Dentsumcgarrybowen India, the campaign focuses on reassuring passengers about safe airport experiences and encourages them to travel and reconnect with their loved ones

exchange4media Staff Sep 20, 2021 2:35 PM

The actor will be the face of FPBL's marketing campaigns across various platforms

exchange4media Staff Sep 13, 2021 4:34 PM

The campaign, launched globally on July 30th, invites users to explore the world of AR & have immersive experiences that they can share with friends and family

exchange4media Staff Sep 3, 2021 12:19 PM

The script for the campaign was written by Enormous Brands

exchange4media Staff Jun 8, 2021 11:56 AM

The #GiveItARest campaign wants everyone to give Keyboard Activism, Crusaders, Fake News, Gender Roles or Hate a rest

exchange4media Staff Mar 21, 2021 11:16 AM

The new campaign, introduced in 14 markets of the brand, entails two new TVCs and is spread across print, radio and digital mediums

exchange4media Staff Mar 16, 2021 1:31 PM

The premise of the campaign – Same Same, But Different – establishes the need for individuality from the lives of a pair of identical twins

exchange4media Staff Mar 16, 2021 10:23 AM

Abhishek Gupta, CMO, Edelweiss Tokio Life Insurance discusses the brand's new campaign, revenue generated in the recent quarters and marketing strategies for BFSI brands

Noel Dsouza Mar 5, 2021 8:57 AM

Conceptualized by Lowe Lintas, the TVC draws parallel between sound and emotion

exchange4media Staff Jan 23, 2021 8:02 AM

This will be a huge 360-degree campaign across TV, Print, Digital, Social, and PR

exchange4media Staff Jan 23, 2021 7:47 AM

Shah's experience across India and SE Asia has made him an expert in delivering successful, integrated brand campaigns

exchange4media Staff Jan 20, 2021 1:24 PM

The objective of the campaign is to invoke conversations among the audience about genius beyond cognitive intelligence

exchange4media Staff Jan 19, 2021 1:21 PM

The new offering from Cadbury Dairy Milk Silk is being launched with a high-intensity, multi touch-point IMC campaign

exchange4media Staff Jan 16, 2021 8:29 AM

This platform will not only recognize & reward innovative ideas but also inspire the young minds of India to think about a better & more sustainable future

exchange4media Staff Jan 6, 2021 2:32 PM

In this campaign, Diana Penty is seen lounging in different parts of her home styled in Forever New autumn winter collection

exchange4media Staff Jan 6, 2021 2:06 PM

TVC features television fame Vani Bhojan and Amit Bhargav showcasing trust and sweetness in everyday moments

exchange4media Staff Jan 2, 2021 8:06 AM

Meghna Apparao, Chief Business Officer, Licious, shares insights on breaking stereotypes, banking on quality, expansion plans, and the brand’s marketing strategy

Ritika Raj Dec 16, 2020 8:20 AM

'Pressure Hatao, Shaadi.com pe aao' addresses the many problems Indian women face while looking for a life partner

exchange4media Staff Dec 14, 2020 3:32 PM

Conceptualized by DDB Mudra, the campaign with the help of digital films uses situational humour in highlighting people’s unconditional love for Chicken McGrill.

exchange4media Staff Dec 12, 2020 8:07 AM

#SkillHaiTohFutureHai campaign has been conceived by FCB Interface

exchange4media Staff Dec 12, 2020 7:52 AM

The channel will invite its viewers to participate in consumer engagement initiatives, special movie line-up and a Bhojpuri DJ Night

exchange4media Staff Dec 11, 2020 5:03 PM

Microsoft's initiative will support startups to scale and grow successfully by leveraging its tech and cloud resources, enterprise sales team, and its global partner ecosystem

exchange4media Staff Dec 11, 2020 2:38 PM

Hamdard Laboratories will utilize POSM, print, radio, television and digital platforms and social media to engage with their target audiences as part of the integrated marketing campaign

exchange4media Staff Dec 8, 2020 2:59 PM

Through the campaign, WeddingWire India in association with influencers celebrate stories of love and wedding preparation in times of the pandemic and digitisation

exchange4media Staff Dec 8, 2020 2:39 PM

Conceptualized by Famous Innovations, the campaign celebrates these men of character and the values they stand rooted by when faced with a crisis

exchange4media Staff Dec 8, 2020 12:35 PM

Shakti Upadhyay, Head of Marketing and PR, Kia Motors India, shares insights on Kia's comeback policy, marketing strategy, latest campaigns and more

exchange4media Staff Dec 8, 2020 8:15 AM

Conceptualized by Grapes Digital, the campaign #ThankYouHaters spreads the message of being comfortable in your skin

exchange4media Staff Dec 7, 2020 4:50 PM

The film delightfully conveys the message of relishing a piping hot cup of tea with its One Minute Tea range while refreshing our ‘Chaiwalla at the train station’ memory

exchange4media Staff Dec 7, 2020 3:45 PM