With the launch of 'Dil Se, Design Tak', Canva aims to deepen its connection with Indian users, and enhance top-of-mind awareness of its unique offerings
Neeta Linz, General Manager- Brand Marketing, LG Electronics India, shares insights about the brand's campaign, shifting brand perception, connecting with consumers and more
Bangaloreans on 13th July got fake tax notices along with their Swiggy Instamart grocery orders. The notice, when opened, had Bollywood’s Bad Man Gulshan Grover’s image printed on it with a message
Shah, Lead Marketing Communication & Digital at Renault India, talks about the brand's IPL strategy for the year and faith in television as a medium
The campaign ‘The Real Deal’ aims maximize reach and destination awareness and accelerate Indian arrivals in Kenya in the upcoming years
On the launch of second edition of Nivea Soft Fresh Batch, Ajay Simha, Marketing Director - Nivea India, shares how the skincare major is enabling GenZ girls to become future content creators
The campaign focuses on the importance of striking a balance between work and life as conversations around hustle culture and quiet quitting rage
The campaign, conceptualised by Ogilvy, will be rolled out in an episodic manner
The channel has strengthened its digital realm by entering the metaverse for the show’s promotions
The actor is now the face of the brand for its body wash and body scrub
With this campaign, PhonePe is promoting its two and four-wheeler insurance products through catchy phrases on art canvases put up on truck tailgates
Conceptualised by Mindshare Content+, ’Boost: Game Stamina Ka’ game has a custom mode where players can battle a male squad with an all-female squad
The 2022 India Mobile Marketing Handbook says marketing organisations will have to centre strategies around people, platforms, and partners to stay ahead of the curve
Take a look at some of the top brands that chose the TV advertising way to market their products for the first time in 2021
A recent Mintel survey shows that 44% Indians want to see more brands implementing sustainability while 47% want to see brands promote environmentally friendly products
According to industry estimates, both Amazon Prime Video and Netflix have spent close to Rs 6-7 crore per campaign across India
The campaign acknowledges the growing influence of other gadgets in users’ life for consuming content. However, 765 M people still spend an incomparable 903 B mins watching TV every week
The best minds in the world of marketing along with Jury Chair Hemant Malik, Divisional CE - Food Business, ITC ltd., shortlisted the entries on the basis of Concept, Innovation, Execution and Results
Launched ahead of World Television Day, the campaign will be aired on the network's channels in 7 languages
The digital campaign highlights five women entrepreneurs from different sectors sharing their entrepreneurial journey
This is a 23% decrease over Rs 1196 crore that PepsiCo India and Coca-Cola India spent in FY20, according to financial data provided by Tofler
With their new brand platform ‘Dil Khol Ke Delivering,’ Pizza Hut aims to make its association with delivery even stronger
Conceptualised by Dentsumcgarrybowen India, the campaign focuses on reassuring passengers about safe airport experiences and encourages them to travel and reconnect with their loved ones
The actor will be the face of FPBL's marketing campaigns across various platforms
The campaign, launched globally on July 30th, invites users to explore the world of AR & have immersive experiences that they can share with friends and family
The script for the campaign was written by Enormous Brands
The #GiveItARest campaign wants everyone to give Keyboard Activism, Crusaders, Fake News, Gender Roles or Hate a rest
The new campaign, introduced in 14 markets of the brand, entails two new TVCs and is spread across print, radio and digital mediums
The premise of the campaign – Same Same, But Different – establishes the need for individuality from the lives of a pair of identical twins
Abhishek Gupta, CMO, Edelweiss Tokio Life Insurance discusses the brand's new campaign, revenue generated in the recent quarters and marketing strategies for BFSI brands
Conceptualized by Lowe Lintas, the TVC draws parallel between sound and emotion
This will be a huge 360-degree campaign across TV, Print, Digital, Social, and PR
Shah's experience across India and SE Asia has made him an expert in delivering successful, integrated brand campaigns
The objective of the campaign is to invoke conversations among the audience about genius beyond cognitive intelligence
The new offering from Cadbury Dairy Milk Silk is being launched with a high-intensity, multi touch-point IMC campaign
This platform will not only recognize & reward innovative ideas but also inspire the young minds of India to think about a better & more sustainable future
In this campaign, Diana Penty is seen lounging in different parts of her home styled in Forever New autumn winter collection
TVC features television fame Vani Bhojan and Amit Bhargav showcasing trust and sweetness in everyday moments
Meghna Apparao, Chief Business Officer, Licious, shares insights on breaking stereotypes, banking on quality, expansion plans, and the brand’s marketing strategy
'Pressure Hatao, Shaadi.com pe aao' addresses the many problems Indian women face while looking for a life partner
Conceptualized by DDB Mudra, the campaign with the help of digital films uses situational humour in highlighting people’s unconditional love for Chicken McGrill.
#SkillHaiTohFutureHai campaign has been conceived by FCB Interface
The channel will invite its viewers to participate in consumer engagement initiatives, special movie line-up and a Bhojpuri DJ Night
Microsoft's initiative will support startups to scale and grow successfully by leveraging its tech and cloud resources, enterprise sales team, and its global partner ecosystem
Hamdard Laboratories will utilize POSM, print, radio, television and digital platforms and social media to engage with their target audiences as part of the integrated marketing campaign
Through the campaign, WeddingWire India in association with influencers celebrate stories of love and wedding preparation in times of the pandemic and digitisation
Conceptualized by Famous Innovations, the campaign celebrates these men of character and the values they stand rooted by when faced with a crisis
Shakti Upadhyay, Head of Marketing and PR, Kia Motors India, shares insights on Kia's comeback policy, marketing strategy, latest campaigns and more
Conceptualized by Grapes Digital, the campaign #ThankYouHaters spreads the message of being comfortable in your skin
The film delightfully conveys the message of relishing a piping hot cup of tea with its One Minute Tea range while refreshing our ‘Chaiwalla at the train station’ memory