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Bhuvan Lall, former Secretary General of the Indian Broadcasting Foundation, pays tribute to CNN founder Ted Turner following his passing
Marketers note brands are integrating touchpoints to ensure consumers get the right message at the right stage of decision-making; multiple channels orchestrate discovery, evaluation and purchase
Head of Rusk Ads at Rusk Media, Rahul Arora, on cohort thinking, creator authenticity, and why relevant reach will always beat raw numbers
Guest Column: Ganapathy Viswanathan, Independent Communication Consultant & Author, writes on football's unique place in India and how the FIFA World Cup captivates even non-followers
Ganapathy Viswanathan 1 day ago
Conversational AI is a more natural way to discover, evaluate, and complete purchases and makes shopping more straightforward, share industry heads
Market observers and players say ruling a positive move for leader brands, opens a route for legal recourse & levels playing field; category, brand keyword investment likely to see an acceleration
The tournament will be played in Sri Lanka from June 9 to June 21, 2026
According to the company's 2025 Annual Review, Nestlé has raised advertising and marketing expenditure by nearly 9% of sales
Brands, technology platforms are increasingly using AI for behavioural prediction, automated decision-making, functions where the Court has stressed the need for human oversight and accountability
Arshan Saha brings over 17 years of experience in the advertising industry
e4m Staff Jun 8, 2026 12:46 PM
The development comes weeks after Bajaj stepped down as Senior Vice President and Head of Originals at Jio Studios
e4m Staff Jun 8, 2026 11:57 AM
Prior to this, Madhurima Kumar was with Razorpay as Business Head, Ad Platform and Offers
Viswanathan has been an integral part of Finolex Cables' leadership team for more than 17 years
RCB's IPL 2026 triumph extended beyond cricket, sparking a wave of moment marketing as brands tapped into the celebratory buzz online
Frank Melloul will be working on public diplomacy and international outreach
Reliance Digital’s latest campaign also highlights its omnichannel retail strategy, combining in-store experiences with digital accessibility across its nationwide network
Guest Column: Marketing veteran Shubhranshu Singh explains how regional cricket leagues could help discover and develop more talents like Vaibhav Sooryavanshi across India’s cricket ecosystem
Brands may have to make sharper choices on media allocation, campaign timing and budget phasing if India’s biggest sporting property collides with its biggest consumption season
India’s microdrama market is projected to hit $4.5B by 2030 but will it also become advertising’s next big platform as major players join in?
Sitapati is currently Managing Director & Chief Executive Officer of Godrej Consumer Products
Bopche’s departure follows the earlier exit of Jitender Dabas from Cheil X this year
The matter stems from a petition filed by AIDCF, which has challenged Prasar Bharati’s move to onboard linear satellite television channels on its OTT platform WAVES
e4m Staff May 31, 2026 4:01 PM
Sitapati is currently Managing Director & Chief Executive Officer of Godrej Consumer Products
e4m Staff May 31, 2026 3:55 PM
Prior to this promotion, Apoorva Mehandiratta served as Director – Marketing at ZEE5
e4m Staff May 31, 2026 3:53 PM
At the e4m PR & Corp Comm Women Achievers Summit 2025, the session explored the defining role of mentorship and how it continues to shape professionals, leadership journeys, and workplace cultures
e4m Staff May 31, 2026 3:51 PM
The objective is not merely to generate visibility, but to create campaigns that stand out, spark conversation and connect with entirely new consumer groups
e4m Staff May 31, 2026 3:48 PM
Shashi Shekhar Vempati takes over as Chairperson of the Central Board of Film Certification (CBFC) from Prasoon Joshi, who was recently appointed Chairman of Prasar Bharati
Before this, Kumar was Senior Vice President – Product & Merchandising at Bata India
Before this, Inderpal Singh Jaggi served as Deputy Vice President at Shemaroo Entertainment Limited
Twitter honors women's voices and empowerment through the #EveryWoman campaign, highlighting impactful conversations and initiatives for International Women's Day.
Calvin Harris made his India debut in Mumbai on 18 April 2026, with a large crowd gathering at Infinity Bay, Sewri
e4m Desk Apr 21, 2026 11:11 AM
Retail media has evolved from a conversion tool into a seamless ecosystem shaping discovery, decision, and purchase in real time, share experts at e4m RetailEx Conference 2026
e4m Staff Apr 21, 2026 11:04 AM
She most recently held the role of Global Head of Digital at Marico Limited
e4m Staff Apr 20, 2026 10:07 AM
Anoop Manohar, Chief Marketing Officer at Axis Bank, said digital now contributes over 50% of the bank’s marketing mix, with the brand also exploring influencer collaborations
e4m Staff Apr 1, 2026 10:14 AM
Anoop Manohar, Chief Marketing Officer at Axis Bank, said digital now contributes over 50% of the bank’s marketing mix, with the brand also exploring influencer collaborations
e4m Staff Mar 17, 2026 2:41 PM
In a ₹30k cr category– still under indexing on AdEx, legacy bottled water brands are revving up communication as new players push premium narratives
e4m Staff Mar 17, 2026 12:03 PM
Transitioning from his role as Chief Growth Officer, Awanish will now lead the group’s operational strategy and will be instrumental in mapping the next phase of the group’s evolution
e4m Desk Mar 17, 2026 11:54 AM