natural
The shift, industry experts say, is from priced premium to perceived premium, where marketing, storytelling, and experience do the heavy lifting
e4m Staff Jan 9, 2026 11:50 AM
Guest Column: Ganapathy Viswanathan, Independent Communication Consultant and author, writes on how diamonds in India are shedding tradition-bound meanings and becoming personal markers of achievement
Ganapathy Viswanathan Jan 8, 2026 12:32 PM
Her natural behaviour, maintaining personal lists, saving notes and sharing recommendations within her network, closely mirrors the way people actually discover and plan today, the company said
e4m Staff Dec 24, 2025 10:31 AM
Kamath took his last breath at Mumbai's H N Reliance Foundation Hospital on the evening of May 17
e4m Staff May 19, 2024 10:24 AM
Business models that can unlock the hidden value using technology will emerge as the winners, said CK Kumaravel, Co-founder & CEO, Naturals Salon at the e4m Pride of India (South) Brands Summit
Sohini Ganguly Jan 25, 2024 3:25 PM
The fourth edition of the conference will be held in Chennai on 24 January 2024
e4m Staff Jan 23, 2024 8:25 AM
The association aims to promote the benefits of Oleev Olive Pomace Oil in everyday cooking
exchange4media Staff Aug 23, 2023 12:54 PM
Shetty will be seen endorsing Just Herbs’ products such as ghee-based lipsticks, lip glosses, foundations
exchange4media Staff Jun 27, 2023 3:14 PM
As part of the collaboration, B Natural has launched a campaign #MatchReadyBNaturalDeNaal
exchange4media Staff Apr 3, 2023 12:53 PM
Prior to this, Jain was Additional Director General (ADG), PR, Ministry of Railways.
exchange4media Staff Sep 26, 2022 4:56 PM
In this edition of e4m Pride of India series, Srinivas Kamath, Director of Kamaths Ourtimes Ice Creams, shares with us the journey of Naturals and the future plans in store for the brand
Kanchan Srivastava Mar 15, 2022 8:46 AM
This February, lmbue & Coitopedia will collectively launch a contextually relevant educational series to focus on the cognitive, emotional, social, interactive, and physical aspects of sexuality
exchange4media Staff Jan 31, 2022 4:04 PM
The campaign is conceptualized by Wunderman Thompson Mumbai
exchange4media Staff Nov 27, 2021 9:07 AM
Fragrance becomes the touchstone of the brand and gives a new level of familiarity with customers, say marketers
Shantanu David Nov 9, 2021 8:32 AM
Tewari, VP-Marketing, RP-Sanjiv Goenka Group, shared that the brand has launched two TVCs featuring actresses Kriti Sanon & Shanaya Kapoor for their hair care and skincare categories
Sonam Saini Oct 14, 2021 6:55 PM
The film has been created by Drinkwater, a Mumbai-based independent design and creative communications firm
exchange4media Staff Oct 12, 2021 4:27 PM
The agency will be responsible for enhancing Modi Natural’s image pan India
exchange4media Staff Jun 2, 2021 12:01 PM
Conceptualized by BBH India, this initiative saw Nihar Naturals partner with key pandals across Kolkata to set up a network of surveillance cameras disguised as Maa Durga’s #ThirdEye
exchange4media Staff Oct 31, 2020 8:23 AM
Curegarden is a brand owned by Livlong Nutraceuticals Limited, a sister organization of Arjuna Natural Limited
exchange4media Staff Oct 29, 2020 12:55 PM
In India, the campaign will be launched with a digital-first strategy on OTT platforms starting September 19 and will release on television on leading premium Hindi & English channels
exchange4media Staff Sep 19, 2020 8:21 AM
Through its initiative, the brand aims to sensitize consumers about how their thoughtful product choices in favour of those sourced from Indian farmers
exchange4media Staff Aug 17, 2020 2:29 PM
With the lockdown phasing out, the OOH agency says its time again for advertisers to regain the attention of the premium audiences of the country
exchange4media Staff Aug 13, 2020 12:24 PM
Spread across 20 locations in Coimbatore Airport and 15 locations in Trichy Airport, the sanitising units emphasize upon the importance of keeping hands germ-free during air-travel
exchange4media Staff Jun 24, 2020 4:23 PM
The brand spearheaded a campaign on social media platforms to acknowledge the meaningful contribution of Indian farmers
exchange4media Staff May 6, 2020 2:00 AM
Marico's operating margin for the India business has improved to 22.8% in Q4 FY20 as against 21.5% in Q4 FY19
exchange4media Staff May 4, 2020 6:51 PM
The campaign brought alive the messaging using a minimalistic yet impactful adaptation of the “natural” element of Everyuth's logo
exchange4media Staff Apr 13, 2020 6:03 PM
Produced by The Natural Studios and Banijay Asia, Into The Wild with Bear Grylls is inspired by wilderness survival series Man Vs Wild
exchange4media Staff Jan 29, 2020 1:52 PM