The shift, industry experts say, is from priced premium to perceived premium, where marketing, storytelling, and experience do the heavy lifting
Guest Column: Ganapathy Viswanathan, Independent Communication Consultant and author, writes on how diamonds in India are shedding tradition-bound meanings and becoming personal markers of achievement
Her natural behaviour, maintaining personal lists, saving notes and sharing recommendations within her network, closely mirrors the way people actually discover and plan today, the company said
Prior to joining Naturals, Sanjay was a founder at 99SA Ventures
Kamath took his last breath at Mumbai's H N Reliance Foundation Hospital on the evening of May 17
Business models that can unlock the hidden value using technology will emerge as the winners, said CK Kumaravel, Co-founder & CEO, Naturals Salon at the e4m Pride of India (South) Brands Summit
The fourth edition of the conference will be held in Chennai on 24 January 2024
The association aims to promote the benefits of Oleev Olive Pomace Oil in everyday cooking
Shetty will be seen endorsing Just Herbs’ products such as ghee-based lipsticks, lip glosses, foundations
The ad samples the Baul song 'Boro loker biti'
As part of the collaboration, B Natural has launched a campaign #MatchReadyBNaturalDeNaal
Prior to this, Jain was Additional Director General (ADG), PR, Ministry of Railways.
The mandate was won following a multi-agency pitch
#WashAwayStigma aims to reach 1 million people
In this edition of e4m Pride of India series, Srinivas Kamath, Director of Kamaths Ourtimes Ice Creams, shares with us the journey of Naturals and the future plans in store for the brand
This February, lmbue & Coitopedia will collectively launch a contextually relevant educational series to focus on the cognitive, emotional, social, interactive, and physical aspects of sexuality
The campaign is conceptualized by Wunderman Thompson Mumbai
Fragrance becomes the touchstone of the brand and gives a new level of familiarity with customers, say marketers
Tewari, VP-Marketing, RP-Sanjiv Goenka Group, shared that the brand has launched two TVCs featuring actresses Kriti Sanon & Shanaya Kapoor for their hair care and skincare categories
The film has been created by Drinkwater, a Mumbai-based independent design and creative communications firm
Rebello has joined Zoey's All Natural as Co-Founder
The agency will be responsible for enhancing Modi Natural’s image pan India
Conceptualized by BBH India, this initiative saw Nihar Naturals partner with key pandals across Kolkata to set up a network of surveillance cameras disguised as Maa Durga’s #ThirdEye
Curegarden is a brand owned by Livlong Nutraceuticals Limited, a sister organization of Arjuna Natural Limited
In India, the campaign will be launched with a digital-first strategy on OTT platforms starting September 19 and will release on television on leading premium Hindi & English channels
Through its initiative, the brand aims to sensitize consumers about how their thoughtful product choices in favour of those sourced from Indian farmers
With the lockdown phasing out, the OOH agency says its time again for advertisers to regain the attention of the premium audiences of the country
Spread across 20 locations in Coimbatore Airport and 15 locations in Trichy Airport, the sanitising units emphasize upon the importance of keeping hands germ-free during air-travel
The brand spearheaded a campaign on social media platforms to acknowledge the meaningful contribution of Indian farmers
Marico's operating margin for the India business has improved to 22.8% in Q4 FY20 as against 21.5% in Q4 FY19
The campaign brought alive the messaging using a minimalistic yet impactful adaptation of the “natural” element of Everyuth's logo
Produced by The Natural Studios and Banijay Asia, Into The Wild with Bear Grylls is inspired by wilderness survival series Man Vs Wild