omnichannel
At e4m OOH Conference, industry leaders discuss about the DOOH and the Omnichannel Experience
Industry players are unanimous that device interoperability empowers marketers to create unified brand experience, drive engagement, conversion, and ultimately, brand loyalty
Shantanu David Apr 30, 2024 8:36 AM
Dasgupta, CMO, Heads Up For Tails (HUFT), explains the changing concept of pet 'ownership' in India, and the uniqueness of being a pet care brand with an omnichannel approach
Sohini Ganguly Sep 11, 2023 9:09 AM
Apoorv Durga, VP, Research & Advisory, Real Story Group spoke on ‘Future-Proofing Your Martech Stack’ at the e4m MarTech Summit 2022
exchange4media Staff Oct 17, 2022 11:43 AM
The e4m Pitch CMO summit saw an insightful panel discussion on ‘Creating Meaningful Consumer Connections and Delivering Omnichannel Experiences’
exchange4media Staff Sep 26, 2022 4:15 PM
Naved Chaudhary, Marketing Head, Ingram Micro India, shares how they have shifted their focus to data-driven omnichannel marketing from traditional marketing, trends they follow, and more
Kanchan Srivastava May 5, 2022 8:41 AM
The online electronics & home appliance shop took to digital transformation and obtained 58% boost on revenue through online and offline via multi-channel engagement
exchange4media Staff Mar 9, 2022 10:14 AM
OOH experts spell out the potency of an omnichannel approach and the work done by them for brands using the consistent targeting approach
Noel Dsouza Mar 1, 2021 8:30 AM
At the e4m-infobip webinar, Clovia's Rajeshwar Rao and Infobip's Amandeep Sahni discussed the importance of having an omnichannel approach for improved reach and engagement
exchange4media Staff Jan 22, 2021 8:25 AM
Guest Column: Rubeena Singh, the CEO, iProspect India, outlines key rules for brands on the path to digital transformation with respect to reaching, engaging and converting consumers
Rubeena Singh Dec 11, 2020 8:56 AM
Day 2 of India Brand Conclave: Panel discussion with Bhavana Mittal, Bharat Kataria, Channan Sahwney, Priti Murthy, Pawan Sarda, Rajeev Dhal and Anuj Kumar
exchange4media Staff Dec 4, 2020 4:04 PM
The first day of the DPAA Video Everywhere Summit explored topics on the value of DOOH and pDOOH on a brand's experience during this pandemic environment and moving forward
exchange4media Staff Oct 14, 2020 3:10 PM
The hub enables businesses to build connected customer experiences across all stages of the customer journey at scale
exchange4media Staff Oct 9, 2020 12:24 PM
In a chat with e4m, Redickaa Subrammanian, CEO & Co-founder, Resulticks shares her views about India’s digital transformation and innovative marketing technologies in the light of the pandemic
Simran Sabherwal Aug 13, 2020 3:29 PM
Guest column: Bharat Khatri - Country Head, India - Xaxis , writes that it's time advertisers look beyond traditional TV and diversify their media budgets to leverage emerging digital channels
Bharat Khatri Jul 15, 2020 8:33 AM
Majority of marketers say their existing martech platforms underperformed in key omnichannel capabilities, according to new research
exchange4media Staff Jun 17, 2020 10:37 AM
His most recent stint was as VP & Head of Marketing at Lendingkart
exchange4media Staff May 19, 2020 3:44 PM
Guest Column: Anjali Malhotra, Chief Customer, Marketing and Digital Officer, Aviva India pens down some evolving strategies to follow in the new normal and plan for success post the crisis
Anjali Malhotra May 12, 2020 8:46 AM
