‘Focussing on quality, upgradation & technology key to OOH’s growth’
At e4m OOH Conference, industry leaders discuss about the DOOH and the Omnichannel Experience
omnichannel
Is device interoperability the key to unlocking true omnichannel marketing?
Industry players are unanimous that device interoperability empowers marketers to create unified brand experience, drive engagement, conversion, and ultimately, brand loyalty
Pet parents want their lifestyle to reflect in their pets: Samriddh Dasgupta, HUFT
Dasgupta, CMO, Heads Up For Tails (HUFT), explains the changing concept of pet 'ownership' in India, and the uniqueness of being a pet care brand with an omnichannel approach
The omnichannel experience is essentially broken: Apoorv Durga
Apoorv Durga, VP, Research & Advisory, Real Story Group spoke on ‘Future-Proofing Your Martech Stack’ at the e4m MarTech Summit 2022
Industry heads discuss power of omnichannel experiences
The e4m Pitch CMO summit saw an insightful panel discussion on ‘Creating Meaningful Consumer Connections and Delivering Omnichannel Experiences’
'Transparency, macro-targeting & social media are at the core of omnichannel marketing'
Naved Chaudhary, Marketing Head, Ingram Micro India, shares how they have shifted their focus to data-driven omnichannel marketing from traditional marketing, trends they follow, and more
Sathya Stores consumer conversions up 72% with EYWA MEDIA & O2O omnichannel stack
The online electronics & home appliance shop took to digital transformation and obtained 58% boost on revenue through online and offline via multi-channel engagement
How can OOH charter an effective omnichannel gameplan?
OOH experts spell out the potency of an omnichannel approach and the work done by them for brands using the consistent targeting approach
'Communicating with target audience and having an omnichannel approach is the way forward'
At the e4m-infobip webinar, Clovia's Rajeshwar Rao and Infobip's Amandeep Sahni discussed the importance of having an omnichannel approach for improved reach and engagement
Going digital is vital not only for recovery but also for future growth
Guest Column: Rubeena Singh, the CEO, iProspect India, outlines key rules for brands on the path to digital transformation with respect to reaching, engaging and converting consumers
Why omnichannel has become the key to success for brands
Day 2 of India Brand Conclave: Panel discussion with Bhavana Mittal, Bharat Kataria, Channan Sahwney, Priti Murthy, Pawan Sarda, Rajeev Dhal and Anuj Kumar
DPAA Summit 2020: ‘DOOH adds more heavy lifting into campaigns than mainline channels do’
The first day of the DPAA Video Everywhere Summit explored topics on the value of DOOH and pDOOH on a brand's experience during this pandemic environment and moving forward
Infobip launches ‘Moments’ an omnichannel customer engagement hub
The hub enables businesses to build connected customer experiences across all stages of the customer journey at scale
'We have seen digital growth more in the past few months than in a decade'
In a chat with e4m, Redickaa Subrammanian, CEO & Co-founder, Resulticks shares her views about India’s digital transformation and innovative marketing technologies in the light of the pandemic
Why brands need to take an ‘omnichannel’ approach to marketing
Guest column: Bharat Khatri - Country Head, India - Xaxis , writes that it's time advertisers look beyond traditional TV and diversify their media budgets to leverage emerging digital channels
Personalisation key for omnichannel engagement strategy say 70% marketers: Resulticks
Majority of marketers say their existing martech platforms underperformed in key omnichannel capabilities, according to new research
Affle India names Sujoy Golan as Chief of Marketing & Omnichannel Platforms
His most recent stint was as VP & Head of Marketing at Lendingkart
Empathy, Courage & Humility will be the differentiators for brands in a post-COVID world
Guest Column: Anjali Malhotra, Chief Customer, Marketing and Digital Officer, Aviva India pens down some evolving strategies to follow in the new normal and plan for success post the crisis