While bundling of apps helps subscribers access a large amount of content, it is also a boon for small OTT platforms that otherwise find it difficult to reach a larger user base, say experts

Javed Farooqui May 19, 2022 8:07 AM

Setia, Head-Marketing & Social Commerce, Myntra, shares insights behind the brand’s new campaign, marketing plan, target audience and more

Ritika Raj May 11, 2022 8:21 AM

TDSAT, meanwhile, has adjourned the hearing in the case to March 3

Javed Farooqui Jan 25, 2022 8:31 AM

TV will continue to be the popular medium for all category of brands, and the sector is expected to see double-digit growth in AdEx in 2022, share experts

Sonam Saini Jan 11, 2022 9:09 AM

OTT platforms, which were skewed towards male and urban audiences before the pandemic, have seen huge consumption growth from Tier 2 and 3 cities

Javed Farooqui Dec 29, 2021 9:08 AM

ZEE5's Chief Business Officer noted that the platform’s original and language content has seen a rise in popularity this year. The platform had forayed into Punjabi market this September

Javed Farooqui Dec 28, 2021 8:39 AM

TRAI says broadcasters are violating downlinking guidelines, however, broadcasters insist that they are not using the infrastructure which is regulated to offer linear content

Javed Farooqui Dec 16, 2021 8:11 AM

Goyal, Minister of Consumer Affairs, Food, & Public Distribution, also denied that the consumers affairs ministry is working with the MIB to form guidelines & processes to monitor ads on OTT platforms

exchange4media Staff Dec 2, 2021 9:10 AM

Created, conceived and directed by award-winning director, cinematographer & producer, Deepak Pandey, 'Game of the Sexes' is the first original from EORTV

exchange4media Staff Nov 17, 2021 5:23 PM

The I&B minister further stated that the government is fostering the growth of OTT industry by allowing them to self-regulate

exchange4media Staff Nov 13, 2021 8:17 AM

The tool is based on syndicated research conducted every month among SVOD & AVOD audience across India, to track the performance of 16 OTT platforms on key brand measures

exchange4media Staff Nov 11, 2021 12:04 PM

Apart from Disney- Star, the category is left with only two players, Viacom18 and ZEEL, with their six channels

Sonam Saini Nov 8, 2021 8:57 AM

For the second consecutive quarter, the APAC region was Netflix's largest contributor to membership growth, with 2.2 million paid net adds

exchange4media Staff Oct 20, 2021 12:56 PM

Bhairav Shanth, MD of ITW Consulting, on how OTT activations can enhance branding exercises

exchange4media Staff Oct 19, 2021 9:55 AM

Divan, Head - Prime Video Channels, Amazon Prime Video, spoke about the new service launched today and how it will benefit the OTT ecosystem and consumers alike

Javed Farooqui Sep 24, 2021 8:42 AM

The rates are mostly based on cost per mille (CPM) or cost per 1000 views and Cost-Per-Completed-View (CPCV)

Javed Farooqui Aug 12, 2021 8:28 AM

The letter comes in the backdrop of businessman Raj Kundra's arrest in Mumbai for creation and dissemination of pornographic content

exchange4media Staff Jul 26, 2021 3:30 PM

Granot, VP & GM, Applause Israel, gets talking about how crowdtesting helps OTTs identify customer pain points, create amazing viewing experiences and improve stickiness

Javed Farooqui Jul 26, 2021 8:52 AM

In June, the MIB had said that 500+ digital news publishers and over the top (OTT) platforms have furnished requisite information sought by the ministry under Rule 18 of the IT Rules 2021

exchange4media Staff Jul 23, 2021 12:42 PM

Access to better networks, digital connectivity and smartphones, are some of the factors responsible for the growth in subscription of OTT platforms in India, according to the research report

exchange4media Staff Jul 16, 2021 9:59 AM

The IT rules have been challenged on the ground that they give excessive powers to government authorities to restrict the freedom of speech and expression of the media

exchange4media Staff Jul 9, 2021 8:26 AM

The authority noted that a sub-standard CAS/SMS renders a distribution network vulnerable to hacking and piracy

Javed Farooqui Jun 17, 2021 8:55 AM

The new plans will offer customers benefits such as access to premium OTT content, free ISD calling & unlimited data, at no extra cost

exchange4media Staff Jun 4, 2021 4:30 PM

While news remains an important category, it doesn't drive consumption for OTT platforms that already have a massive repository of on-demand entertainment content

Javed Farooqui Jun 4, 2021 8:15 AM

While NBA is contemplating a writ if the verdict is not in favour of the broadcasters, NBF has gone one step ahead and filed an RTI seeking details into the creation of the new guidelines

Javed Farooqui Jun 2, 2021 8:13 AM

Ambiguity regarding IT rules and FDI cap on digital news has prompted OTT platforms to play it safe by discontinuing live news services

Javed Farooqui Jun 1, 2021 8:45 AM

Around 60 publishers and their associations have informed the ministry that they have already initiated the process of the formation of self-regulatory bodies under the rule

Javed Farooqui May 27, 2021 4:30 PM

Panellists Sukesh Nayak, Apurva Asrani, Soumendra Padhi, Pratik Gandhi and Maanvi Gagroo discussed democratisation of content on OTT & future of OTT in India, at e4m Play Streaming Media Conference

exchange4media Staff May 13, 2021 8:30 AM

Saregama India Vice President - Films & Events Siddharth Anand Kumar talks about the worrying trend of a handful of OTT players determining the value producers get for their content

Javed Farooqui May 12, 2021 8:37 AM

The OTT platform's subscription base tripled in less than a year, from 8 million in April 2020 to around 25 million by the end of 2020

Javed Farooqui May 7, 2021 8:27 AM

Industry players discuss the fast-emerging TVOD model as not only a recurring revenue stream for OTT platforms but also a way to ensure customer retention

Javed Farooqui Apr 29, 2021 8:44 AM

As per Omdia’s latest report, online video subscription revenue grew by 142% in India in 2020 primarily due to the global pandemic

exchange4media Staff Apr 1, 2021 8:30 AM

Directed by Rakeysh Omprakash Mehra, the sports drama will premiere directly on the platform on the 21st of May, 2021

exchange4media Staff Mar 10, 2021 12:57 PM

The court was hearing the anticipatory bail plea of Amazon Prime Video’s Aparna Purohit in the Tandav case when the observation was made

exchange4media Staff Mar 5, 2021 10:18 AM

In a meeting with OTT platform representatives, the I&B Minister said that no member of the self-regulatory body will be appointed by the government

exchange4media Staff Mar 5, 2021 8:08 AM

Filmmaker Ramesh Sippy spoke to Kailashnath Adhikari, MD, Governance Now, as part of Visionary Talk series

exchange4media Staff Feb 23, 2021 8:50 AM

A large chunk of Watch users come from India as the country is Facebook’s biggest market with 320 million users

Javed Farooqui Feb 22, 2021 8:40 AM

Starring Yashaswini Dayama and Prit Kamani, the film will allow viewers to decide the course of the story and goes live on the platform on 12th February

exchange4media Staff Feb 10, 2021 4:38 PM

Experts note that the recovery in the digital ecosystem has been V-shaped, setting the stage for big gains in the next financial year

Javed Farooqui Dec 14, 2020 8:08 AM

The two streaming platforms on earlier occasions too had been involved in banters online and grabbed the attention of audiences

Misbaah Mansuri Dec 9, 2020 8:19 AM

Issac John, Business Head, Discovery+, explains how Discovery+ has seen a 60% growth month-on-month in user base in India, with 10 million+ downloads across platforms

Javed Farooqui Dec 7, 2020 9:03 AM

Ullu aims to curate high-quality content with the launch of its first, SLIP, a series co-produced by Seventh Sense Productions

exchange4media Staff Dec 2, 2020 5:09 PM

Radio industry leaders share insights on the digital innovations they have curated and how brands can benefit from the rise in online integration

Noel Dsouza Dec 2, 2020 9:03 AM

In a notification dated November 9, the President has approved the order to bring web films, digital news, etc. under I&B ministry headed by Prakash Javadekar

Javed Farooqui Nov 11, 2020 11:13 AM

In the first session of the media summit, Pioneer Consulting Asia-Pacific's Virat Patel & David Ratner explored the topic of emerging video trends in the times of COVID-19

exchange4media Staff Sep 18, 2020 9:09 AM

Sarandos will function alongside co-founder and CEO Reed Hastings

exchange4media Staff Jul 17, 2020 7:44 AM

With this collaboration, ShopClues can offer its customers entertainment services, which can be purchased through subscriptions on its app

exchange4media Staff Jun 16, 2020 3:20 PM

Industry experts were speaking at e4m webinar powered by Myelin Foundry on 'Transforming Viewer Experience on OTT using Artificial Intelligence'

exchange4media Staff May 16, 2020 9:19 AM

Industry experts will deliberate on the role of artificial intelligence in augmenting & enhancing OTT viewer experience on May 15, 4 pm

exchange4media Staff May 13, 2020 8:58 AM

In today's edition of 'Beating All Odds', Pradeep Dwivedi, CEO- India, Eros International, speaks to Naziya Alvi Rahman, Editor, exchange4media

Naziya Alvi Rahman May 1, 2020 8:52 AM