partnership
Motwani was earlier Senior Director, leading eCommerce media for The Coca-Cola Company and Dell; in her current role, HUL is the brand partner
e4m Staff Jul 17, 2026 12:33 PM
Influencer industry experts say with brands evaluating audience trust, relevance & engagement quality, RBI's new norms will bring in stricter checks around disclosures, approvals & creator education
As brands invest in creator-led discovery, industry executives say the focus is shifting from viral moments to sustained engagement, with visibility & repeated exposure reshaping marketing strategies
e4m Staff Jul 1, 2026 12:44 PM
Lenovo, CEAT, Jaguar Land Rover, Adidas, Zydus and JBL join the growing roster of advertisers leveraging the FIFA World Cup 2026 on Z
e4m Staff Jun 30, 2026 6:06 PM
The move reflects the growing importance of creator-led marketing in major global sporting events
e4m Staff Jun 23, 2026 12:30 PM
From watch parties and creator streams to fan rewards and interactive experiences, marketers are finding new ways to turn football fandom into engagement
e4m Staff Jun 23, 2026 12:27 PM
Dr. Fixit will be prominently visible through branding on umpire jerseys and exclusive integration during Decision Review System (DRS) moments across TV and digital platforms
e4m Staff Jun 18, 2026 12:31 PM
He most recently served as Managing Director – Media and CXM at dentsu Singapore
e4m Staff Jun 18, 2026 12:09 PM
The account is valued at an estimated $250 million, according to reports
e4m Staff Jun 18, 2026 11:24 AM
Brands are moving away from vanity metrics and increasingly betting on creators with audience trust, niche authority and strong category alignment, say experts
e4m Staff Jun 18, 2026 9:29 AM
Influencer industry experts say with brands evaluating audience trust, relevance & engagement quality, RBI's new norms will bring in stricter checks around disclosures, approvals & creator education
e4m Staff Jun 18, 2026 9:22 AM
Influencer marketing in India is shifting from reach-driven growth to a credibility test, as brands face tighter scrutiny, rising compliance issues and growing pressure on transparency
e4m Staff Jun 17, 2026 11:38 AM
Creators are reshaping food marketing in India as brands shift from traditional ads to influencer-led content focused on trust, culture and consumer engagement
e4m Staff Jun 17, 2026 11:30 AM
e4m had first reported the collaboration between IIT Kanpur and BSNL to boost D2M technology in the country
e4m Staff Jun 17, 2026 10:14 AM
Football fans can experience the tournament across cinemas, pubs, restaurants, clubs, hotels, airports, educational institutions and other venues
e4m Staff Jun 15, 2026 5:33 PM
According to the company's 2025 Annual Review, Nestlé has raised advertising and marketing expenditure by nearly 9% of sales
Prior to this, Tipti Kheria was with Radio City India as General Manager - Brand, Marketing & PR
RCB's IPL 2026 triumph extended beyond cricket, sparking a wave of moment marketing as brands tapped into the celebratory buzz online
The objective is not merely to generate visibility, but to create campaigns that stand out, spark conversation and connect with entirely new consumer groups
e4m Staff May 31, 2026 3:48 PM
130 Costa Coffee team members from six countries will deliver beverage experiences to fans and athletes at seven venues across Paris
e4m Staff Jul 22, 2024 3:47 PM
The Board has announced the release of Request for Quotation, which will be available for purchase till February 19, 2024
e4m Staff Jan 30, 2024 3:19 PM
'Our collaboration aims to enhance the advertising experience, driving unmatched results and unlocking new possibilities,' said Tyroo about the alliance
e4m Staff Jan 18, 2024 8:45 AM
Poornima Sharma joined Netflix in February 2020 as partner marketing lead
In the GPAI Summit 2023, delegations of 28 member countries and European Union including 5 Ministerial delegations (Canada, France, Japan, Turkiye, UK) are participating
e4m Staff Dec 12, 2023 3:35 PM
Gajjar has held key positions at renowned companies such as Menezes Cosmetics and Zoom Ads
exchange4media Staff Jun 19, 2023 4:10 PM
Sony Pictures Networks India to retain exclusive global media rights for four years
exchange4media Staff Apr 5, 2023 12:17 PM
Most industry players opine that while the rules will make the industry more accountable, there will be an impact on the content creation and storytelling
Kanchan Srivastava Jan 30, 2023 9:07 AM
Ajay Vidyasagar, Regional Director-Asia Pacific, YouTube Partnerships, shares how the short-video phenomenon is fuelling the creator economy in the country
Javed Farooqui Oct 18, 2022 8:59 AM
Behari was earlier the Head at ICICI Amazon Credit Card Partnership
exchange4media Staff Jul 5, 2022 3:50 PM
The agency will handle digital branding, media buying & planning and develop channel-based campaigns for the company
exchange4media Staff Jun 23, 2022 11:14 AM
Paramount+ will not have to invest in local content and marketing due to the company's partnership with Viacom18, said Paramount Global CEO Bakish at the Credit Suisse Communications Conference
exchange4media Staff Jun 23, 2022 9:14 AM
Under the partnership, eligible Xiaomi and Redmi consumers can redeem YouTube Premium offer on select current devices for three months
exchange4media Staff Jun 7, 2022 6:17 PM
In addition to this, the brand has launched a slew of initiatives that will allow brands to engage with its target audience in innovative ways
exchange4media Staff May 24, 2022 12:23 PM
With this association, ONTRACK aims to maximize the exposure and reach of its partners with its #NewAgeInnovations
exchange4media Staff Apr 13, 2022 4:29 PM
The partnership will see the Capri logo on the right chest of the Gujarat Titans’ official team jerseys
exchange4media Staff Mar 11, 2022 6:17 PM
Balsara was inducted into the board of directors on 3rd February 2022
exchange4media Staff Mar 3, 2022 2:42 PM
Ventureland Fund will focus its investments on early-stage brands & businesses that have achieved a product-market fit are ready for a substantial marketing investment
exchange4media Staff Feb 11, 2022 2:24 PM
Leveraging the veteran actor's popularity, MediBuddy further aims to amplify its reach in every nook and corner of the country
exchange4media Staff Feb 8, 2022 4:20 PM
The celebrity couple associated with the plant-based meat brand with an aim to make a conscious change in the lifestyle in order to save the planet
exchange4media Staff Feb 8, 2022 2:27 PM
Being led by Chairman & CEO Santosh Menon, this new agency partnership aims to bring forth the KL.LK expertise to brands, coupled with FCB’s philosophy - to do timely and timeless work for clients
exchange4media Staff Feb 7, 2022 8:27 AM
The appointment follows a competitive process that aimed to consolidate JDE Peet’s creative accounts into one operating model
exchange4media Staff Feb 3, 2022 4:49 PM
Together with FICCI, Meta will address the barrier to access right digital tools and resources by offering easy access to tools, programs and resources to India's women entrepreneurs
exchange4media Staff Jan 28, 2022 2:36 PM
The two companies will join forces to develop new forms of creative live content that can be delivered to fans in a new and innovative way
exchange4media Staff Jan 27, 2022 4:32 PM
The agency will be responsible for driving GAIN's narrative in a compelling manner and improving awareness of the select biofortified food products in key regional markets
exchange4media Staff Jan 17, 2022 6:47 PM
The agency will be playing a crucial role to build the brand positioning and brand prominence for the bank
exchange4media Staff Jan 12, 2022 3:04 PM
This collaboration will allow fans around the world to expand their engagement with their friendly neighbourhood Spider-Man through BGMI’s state-of-the-art gaming experience
exchange4media Staff Jan 7, 2022 5:30 PM