'Our collaboration aims to enhance the advertising experience, driving unmatched results and unlocking new possibilities,' said Tyroo about the alliance
In the GPAI Summit 2023, delegations of 28 member countries and European Union including 5 Ministerial delegations (Canada, France, Japan, Turkiye, UK) are participating
Most industry players opine that while the rules will make the industry more accountable, there will be an impact on the content creation and storytelling
Ajay Vidyasagar, Regional Director-Asia Pacific, YouTube Partnerships, shares how the short-video phenomenon is fuelling the creator economy in the country
Paramount+ will not have to invest in local content and marketing due to the company's partnership with Viacom18, said Paramount Global CEO Bakish at the Credit Suisse Communications Conference
Ventureland Fund will focus its investments on early-stage brands & businesses that have achieved a product-market fit are ready for a substantial marketing investment
Being led by Chairman & CEO Santosh Menon, this new agency partnership aims to bring forth the KL.LK expertise to brands, coupled with FCB’s philosophy - to do timely and timeless work for clients
Together with FICCI, Meta will address the barrier to access right digital tools and resources by offering easy access to tools, programs and resources to India's women entrepreneurs
The agency will be responsible for driving GAIN's narrative in a compelling manner and improving awareness of the select biofortified food products in key regional markets
This collaboration will allow fans around the world to expand their engagement with their friendly neighbourhood Spider-Man through BGMI’s state-of-the-art gaming experience
With this partnership, NDTV Convergence gets access to Taboola's complete portfolio of offerings including personalised content recommendations, growth strategies, and editorial planning
The company teams up with Sony Music India and announces the launch of a web series and collaborations with Indian creators and influencers to reach out to millions of gaming aficionados in India
With this, the OTT platform's content catalogue comprising over 12K movie titles, premium originals, music videos, short-form content, and more, will also be available to BSNL's postpaid user base
As part of the deal, the entire catalogue of Saregama will be made available on Chingari, allowing users to create innovative content using music library of over 130K songs
The partnership will enable media buyers to leverage FirstCry Parenting’s rich audience segments across all digital screens and channels on PubMatic’s premium inventory
Curated by Tute Consult, this Instagram campaign saw 1000 beauty influencers showcasing Colorbar’s Sinful Matte Lipstick collection while dancing to the tunes of Badshah’s newest hit