At the Q4 FY22 earnings conference call, Agarwal, Non-Executive Director, DB Corp, shared that a recent hike in advertising rates, effective this April, will further help them ramp up the revenue
Industry observers say while social media still bags the highest share of digital media revenues, video offers a 360-degree engagement experience and is the easiest way to communicate
Industry players discuss the fast-emerging TVOD model as not only a recurring revenue stream for OTT platforms but also a way to ensure customer retention
The company's continuous efforts to improve operational efficiencies through the improvement of its systems, processes, and personnel have yielded results
As per the BARC report on ad volumes on television for 2020, digital native advertisers turned to television to capitalise on TV’s reach and viewership
At the recent 'VIBES 3.0-The Everywhere Content' conference hosted by Elara Capital, the panelists delved into emerging trends across media in advertising
With fresh content and live sporting action back on TV sets, advertisers are making a comeback but the price point of ads may not come back to what it was pre-COVID, say industry players
Industry analysts say although these shows help advertisers in building brand recall & reach, TV networks are likely to stick to last year’s ad rates, considering the impact of Covid on advertisers