The shelf life of a cricketer or sportsperson is already small as compared to stars, but Dhawan's post-retirement path will decide the fate of his brand value, say experts
As Indian consumers seek recognition as global citizens, American shopping fests like Black Friday are set to get bigger, better and bolder in the coming years, say experts
Experts weigh in on the spook-tacular marketing opportunity that is Halloween, which has been steadily bewitching Indian consumers
With several big brands hopping onto the Barbie bandwagon, experts share their take on the film's unique marketing strategy
Industry watchers share their take on the recent guidelines by ASCI and DOCA against unfair business practices by ecomm companies
Industry watchers discuss the rationale behind roping in an eclectic mix of Bollywood stars and cricketing greats to promote India's biggest sporting event and what it means for the broadcasters
Moviegoers have been noticing instances of brand integration now more than ever. e4m asks brand experts all the whys and the hows
Experts weigh in on the new Slice ad and Kiara Advani's newly forged connection with the beverage brand
Hits for actors mean a concomitant increase in endorsements and fees, hence SRK's brand portfolio could bloom, say experts
Industry watchers discuss why the recent ads by Groww and KyaTrade seem to be reminiscent of Upstox's spot released in April 2021
Experts say that while a little humour could have gone a long way, Fortune's comeback ad is a good example of a brand supporting its endorser in the face of trolling
Industry watchers feel that while the ad managed to reach out through the credible print medium, it has done little to instil trust in users
Industry observers weigh in on the ad war and who actually gains from this one
Industry watchers note that if the brand can compete better on strategy, price and features this time, it could emerge victorious with its comeback
Industry observers weigh in on why the former Indian cricket team is the most popular face of IPL advertising this season