The shelf life of a cricketer or sportsperson is already small as compared to stars, but Dhawan's post-retirement path will decide the fate of his brand value, say experts

Soumya Gawri Aug 27, 2024 9:20 AM

As Indian consumers seek recognition as global citizens, American shopping fests like Black Friday are set to get bigger, better and bolder in the coming years, say experts

Nilanjana Basu Nov 27, 2023 9:18 AM

Experts weigh in on the spook-tacular marketing opportunity that is Halloween, which has been steadily bewitching Indian consumers

Tanzila Shaikh & Nilanjana Basu Oct 31, 2023 9:10 AM

With several big brands hopping onto the Barbie bandwagon, experts share their take on the film's unique marketing strategy

Chehneet Kaur & Nilanjana Basu Jul 19, 2023 8:59 AM

Industry watchers share their take on the recent guidelines by ASCI and DOCA against unfair business practices by ecomm companies

Tanzila Shaikh Jun 20, 2023 9:12 AM

Industry watchers discuss the rationale behind roping in an eclectic mix of Bollywood stars and cricketing greats to promote India's biggest sporting event and what it means for the broadcasters

Aditi Gupta Mar 31, 2023 9:00 AM

Moviegoers have been noticing instances of brand integration now more than ever. e4m asks brand experts all the whys and the hows

Tanzila Shaikh Mar 16, 2023 1:17 PM

Experts weigh in on the new Slice ad and Kiara Advani's newly forged connection with the beverage brand

Tanzila Shaikh Mar 10, 2023 9:49 AM

Hits for actors mean a concomitant increase in endorsements and fees, hence SRK's brand portfolio could bloom, say experts

Tanzila Shaikh Feb 17, 2023 3:11 PM

Industry watchers discuss why the recent ads by Groww and KyaTrade seem to be reminiscent of Upstox's spot released in April 2021

Misbaah Mansuri Jun 16, 2021 9:17 AM

Experts say that while a little humour could have gone a long way, Fortune's comeback ad is a good example of a brand supporting its endorser in the face of trolling

Misbaah Mansuri Feb 17, 2021 8:07 AM

Industry watchers feel that while the ad managed to reach out through the credible print medium, it has done little to instil trust in users

Misbaah Mansuri Jan 14, 2021 8:22 AM

Industry observers weigh in on the ad war and who actually gains from this one

Misbaah Mansuri Jan 12, 2021 10:20 AM

Industry watchers note that if the brand can compete better on strategy, price and features this time, it could emerge victorious with its comeback

Misbaah Mansuri Nov 5, 2020 8:27 AM

Industry observers weigh in on why the former Indian cricket team is the most popular face of IPL advertising this season

Misbaah Mansuri Oct 12, 2020 9:12 AM