Best ads of the week: Cadbury makes moments never made, Goibibo steps up for bros
Ads that shone in Week 2 of August
sunfeast
Mascots add a dollop of fun to ITC Sunfeast's ad for Super Egg & Milk Biscuit
ITC Sunfeast hosted a one-of-a-kind conference between "hens and cows", explaining the importance of making milk and eggs appealing for kids
Sunfeast SuperMilk launches campaign for Tamil market
The film features Sneha Prasanna and Simran Bagga
Sunfeast Dark Fantasy gives SRK’s tiffin a sweet ending
The film is built on the insight that people often end their meals with sweets/desserts at home, but this practice is overlooked in lunchboxes
'Tasting like a WOW!' Jasmeen Kaur teams up with Sunfeast Yippee Noodles
Kaur, who went viral last month for her unique presentation style, and outlandish metaphors for describing everyday colours, has landed her first brand collaboration
Sunfeast Mom's Magic celebrates mothers with 1008 Durga avatars
The brand launched #HarMaaDurga campaign on the occasion of Durga Puja
Jyotika roped in as brand ambassador of Sunfeast Marie Light
The South star has featured in a TVC that underscores the importance of 'lighter moments making stronger couples'
Shah Rukh Khan adds a touch of fantasy in new Sunfeast Dark Fantasy ads
Khan has been roped in as the new face of the brand
ITC Sunfeast Mom's Magic celebrates the goodness inside
The new TVC has bee conceptualised by Ogilvy
CSK fans get a clarion call from Sunfeast Supermilk Biscuits
The brand has released a fan anthem - ‘Ready Madi Adi’ to celebrate the undying spirit and the unbridled passion of the Chennai Super Kings fanbase
Sunfeast Supermilk partners with Chennai Super Kings
The brand will be the Official Strong Biscuit Partner of CSK
ITC Sunfeast Mom’s Magic shares happiness hack with #HugHerMore campaign
A survey conducted by the company found participants hug their mothers 50% less compared to when they were children
ITC Sunfeast unveils campaign for 'Supermilk'
The company has launched the milk biscuit in Tamil Nadu and has roped in South celebs Simran Bagga and Sneha Prasanna for the TVCs
Sunfeast Dark Fantasy comes up with ‘Find your Fantasy Cookie’ campaign
The brand has unveiled a TVC - Din Khatam, Fantasy Shuru – for the same
ITC’s Sunfeast Dark Fantasy & Warner Bros celebrate ‘The Batman’
The brand has launched a 360-degree campaign targeted at creating superior experiences for Batman fans in India
Sunfeast India launches #MoveForGood initiative in support of children in distress
20,900+ participants clocked a total of 2,05,283 km and raised INR 87,82,097 for supporting Covid-hit children
200 Special Olympics Bharat athletes join Sunfeast India Move As One movement
The movement to restore hope for children has already garnered support from influential personalities like Sri Sri Ravi Shankar, Haile Gebrselassie, Sakshi Malik, Rahul Bose, and more
Tara Sharma, Rahul Bose promote Charity Day initiative of Sunfeast India Move As One
The celebs have urged Indian citizens to participate in the programme through a social media campaign
MS Dhoni picks the perfect 'mood' for his bowl of YiPPee noodles
The brand has also developed 10 exclusive ‘Dhoni mood’ stickers for each singles pack
Sunfeast India Move As One announces initiative on International Day of Charity
On Sep 5, every kilometer clocked by a participant through an activity, Sunfeast India Move As One will donate INR 20 towards the cause of providing better future to children
Sunfeast Bounce asks consumers to re-evaluate their choice of crème biscuits
The ‘kya aapke crème biscuit mein glucose hai?’ campaign is on air across leading channels in Hindi
Sunfeast India Move as One & PhonePe drive initiative for children afflicted by Covid
PhonePe users can donate Rs 149 towards a child's future through a simple act of registration
Dark Fantasy’s campaign urges consumers to 'end the day and start their fantasy’
The bilingual TVC, has been shot with a blend of Hindi and English and has also been released on the brand’s social media handles on Instagram and Facebook, YouTube
Brands join Sunfeast's 'Dark Fantasy' conversation on Twitter
Spotify, Swiggy, Airtel, VH1 etc. have responded in unique and quirky ways to the tweet put out by Sunfeast Dark Fantasy
ASICS, Sunfeast India Move As One partner to support children affected by Covid-19
The movement will garner support from athletes Sakshi Malik, Bhuvneshwar Kumar, Rohan Bopanna, Karman Kaur Thandi and T Gopi
‘Sunfeast India Move As One’ promotes core values of the FIT India Movement
The annual citizen-led movement, aims to support children in distress affected by the pandemic
'Innovation plays critical role in connecting consumers with core thought of a brand'
At the Pitch BrandTalk summit 2021, Ali Harris Shere, COO– Biscuits and Cakes Category, ITC Limited, spoke on ‘Reengineering Brand Sunfeast 2.0 with Consumer Centricity, Relevance & Purpose'
'Sunfeast India Move As One' back with second season, registrations begin
exchange4media.com has partnered with the event for the second year in a row
Sunfeast India move for good initiative launched to support children affected by Covid
The initiative was launched in partnership with Procam International, GiveIndia and Fit India Movement
After Sunfeast YiPPee, 10 more brands approach ESPL 2021 for partnership
ITC's noodle brand has been onboarded as snacking partner for the league
Sunfeast YiPPee!’s new campaign ‘bowls’ a saucy googly to instant noodle lovers
The new TVC communication launched for YiPPee! Saucy Masala variant, showcases the differentiated red coloured noodle block along with a special masala delivering the tanginess of sauce
FCB Ulka crafts pan-India TVC 'Paet Ko Do Kuch Great’ for Sunfeast Caker
The film will be aired across popular GEC channels in Telugu, Tamil, Malayalam, Kannada, Bengali, Hindi and Assamese
Sunfeast explores every fan's 'Dark Fantasy' in new IPL ad
The film is a part of a larger campaign on the thought of ‘Asli Mazaa Andar Se Aayega’
Sunfeast India Run As One raises over Rs 3.12 crore to support lost livelihoods
Sunfeast India Run As One galvanised 28 states and 8 union territories to cover 4 lakh kilometres through the virtual running and workout initiative
Dhoni finishes his bowl of noodles in new Sunfeast YiPPee! TVC
The TVC will run across all GECs in eight languages
ITC’s Sunfeast YiPPee carves Guinness World Record
The brand’s 10th anniversary celebrations saw 2,894 people posting pics of them eating noodles on FB within an hour
ITC Ltd.’s Sunfeast becomes Official Partner to RCB for T20 season
The brand will take forward its thought of #ALotCanHappenInside further in this tournament
‘Sunfeast India Run As One' celebrates a milestone; raises over Rs 1 cr for livelihoods
Tiger Shroff, Eliud Kipchoge, Abhinav Bindra, Vijay Amritraj, Rahul Bose, Puneeth Rajkumar, Kajal Agarwal and more inspire India to register & join the movement
Fever FM & Radio One to partner with ‘Sunfeast India Run As One’
The collaboration is meant to help the movement to penetrate deeper with citizens and create widespread awareness for the cause
Big Basket partners with ‘Sunfeast India Run As One’
Big Basket’s executives or partners have collectively pledged 7.7 million steps towards the cause
ITC Ltd’s Sunfeast & Big Basket join hands for ‘Sunfeast India Run As One’
The initiative was flagged off on India’s 74th Independence Day
Eliud Kipchoge roped in as Sunfeast India Run As One ambassador
Kipchoge expressed his support for the movement by stating that it will help the marginalised who are devastated by the pandemic and drive people to lead an active and healthy lifestyle
Tiger Shroff roped in for Sunfeast India Run As One
The actor will lead from the front and encourage citizens to join this first-of-its-kind virtual participatory movement
PhonePe partners with Sunfeast India Run As One
PhonePe joins citizen movement to help restart livelihoods of people impacted by the pandemic
Procam International launches ‘Sunfeast India Run As One'
The initiative is powered by GiveIndia and supported by Fit India and rests on the 3 pillars of Community, Social Impact & Wellness.
Sunfeast YiPPee! Pasta is the answer to wholesome snacking need, says Dhoni
The TVC will run across all popular GEC channels in the country in six languages
Mahendra Singh Dhoni gets a unique tribute from Sunfeast YiPPee! on his birthday
A digital collage of brand ambassador Dhoni was created using his pics shared by his fans
ITC's Sunfeast Dark Fantasy & Frozen Bottle launch exclusive chocolatey menu
The new menu offerings are available to consumers first in Bangalore and Chennai from 12th June, 2020
ITC’s Sunfeast YiPPee! launches ad with MS Dhoni to speak to its consumers
The company has ramped up production to ensure supply that will help meet increasing consumer demand
What makes birthday girl Alia Bhatt an asset for big brands
From Mango Frooti, Lay's, Sunfeast Dark Fantasy, Nokia, Uber Eats, Vicco, Manyavar Mohey and Cornetto, Alia has an enviable number of endorsement deals in her kitty