sunfeast
ITC Sunfeast hosted a one-of-a-kind conference between "hens and cows", explaining the importance of making milk and eggs appealing for kids
The film is built on the insight that people often end their meals with sweets/desserts at home, but this practice is overlooked in lunchboxes
e4m Staff May 27, 2024 4:07 PM
Kaur, who went viral last month for her unique presentation style, and outlandish metaphors for describing everyday colours, has landed her first brand collaboration
The brand launched #HarMaaDurga campaign on the occasion of Durga Puja
e4m Staff Oct 26, 2023 11:41 AM
The South star has featured in a TVC that underscores the importance of 'lighter moments making stronger couples'
e4m Staff Sep 18, 2023 1:48 PM
The brand has released a fan anthem - ‘Ready Madi Adi’ to celebrate the undying spirit and the unbridled passion of the Chennai Super Kings fanbase
exchange4media Staff May 16, 2023 2:54 PM
The brand will be the Official Strong Biscuit Partner of CSK
exchange4media Staff Mar 29, 2023 4:00 PM
A survey conducted by the company found participants hug their mothers 50% less compared to when they were children
exchange4media Staff Jan 22, 2023 2:00 PM
The company has launched the milk biscuit in Tamil Nadu and has roped in South celebs Simran Bagga and Sneha Prasanna for the TVCs
exchange4media Staff Dec 21, 2022 6:40 PM
The brand has unveiled a TVC - Din Khatam, Fantasy Shuru – for the same
exchange4media Staff Nov 20, 2022 6:00 PM
The brand has launched a 360-degree campaign targeted at creating superior experiences for Batman fans in India
exchange4media Staff Mar 1, 2022 5:21 PM
20,900+ participants clocked a total of 2,05,283 km and raised INR 87,82,097 for supporting Covid-hit children
exchange4media Staff Nov 1, 2021 3:26 PM
The movement to restore hope for children has already garnered support from influential personalities like Sri Sri Ravi Shankar, Haile Gebrselassie, Sakshi Malik, Rahul Bose, and more
exchange4media Staff Sep 13, 2021 3:22 PM
The celebs have urged Indian citizens to participate in the programme through a social media campaign
exchange4media Staff Sep 7, 2021 10:46 AM
The brand has also developed 10 exclusive ‘Dhoni mood’ stickers for each singles pack
exchange4media Staff Sep 4, 2021 8:16 AM
On Sep 5, every kilometer clocked by a participant through an activity, Sunfeast India Move As One will donate INR 20 towards the cause of providing better future to children
exchange4media Staff Sep 3, 2021 3:52 PM
The ‘kya aapke crème biscuit mein glucose hai?’ campaign is on air across leading channels in Hindi
exchange4media Staff Aug 30, 2021 4:03 PM
PhonePe users can donate Rs 149 towards a child's future through a simple act of registration
exchange4media Staff Aug 30, 2021 1:49 PM
The bilingual TVC, has been shot with a blend of Hindi and English and has also been released on the brand’s social media handles on Instagram and Facebook, YouTube
exchange4media Staff Aug 24, 2021 3:48 PM
Spotify, Swiggy, Airtel, VH1 etc. have responded in unique and quirky ways to the tweet put out by Sunfeast Dark Fantasy
exchange4media Staff Aug 13, 2021 2:01 PM
The movement will garner support from athletes Sakshi Malik, Bhuvneshwar Kumar, Rohan Bopanna, Karman Kaur Thandi and T Gopi
exchange4media Staff Aug 12, 2021 4:55 PM
The annual citizen-led movement, aims to support children in distress affected by the pandemic
exchange4media Staff Aug 4, 2021 4:09 PM
At the Pitch BrandTalk summit 2021, Ali Harris Shere, COO– Biscuits and Cakes Category, ITC Limited, spoke on ‘Reengineering Brand Sunfeast 2.0 with Consumer Centricity, Relevance & Purpose'
exchange4media Staff Aug 2, 2021 8:32 AM
exchange4media.com has partnered with the event for the second year in a row
exchange4media Staff Jul 29, 2021 8:41 AM
The initiative was launched in partnership with Procam International, GiveIndia and Fit India Movement
exchange4media Staff Jul 28, 2021 5:10 PM
ITC's noodle brand has been onboarded as snacking partner for the league
exchange4media Staff Jul 9, 2021 11:04 AM
The new TVC communication launched for YiPPee! Saucy Masala variant, showcases the differentiated red coloured noodle block along with a special masala delivering the tanginess of sauce
exchange4media Staff Feb 16, 2021 5:38 PM
The film will be aired across popular GEC channels in Telugu, Tamil, Malayalam, Kannada, Bengali, Hindi and Assamese
exchange4media Staff Dec 7, 2020 11:57 AM
The film is a part of a larger campaign on the thought of ‘Asli Mazaa Andar Se Aayega’
exchange4media Staff Oct 24, 2020 8:58 AM
Sunfeast India Run As One galvanised 28 states and 8 union territories to cover 4 lakh kilometres through the virtual running and workout initiative
exchange4media Staff Oct 14, 2020 12:49 PM
The brand’s 10th anniversary celebrations saw 2,894 people posting pics of them eating noodles on FB within an hour
exchange4media Staff Sep 22, 2020 2:25 PM
The brand will take forward its thought of #ALotCanHappenInside further in this tournament
exchange4media Staff Sep 21, 2020 6:36 PM
Tiger Shroff, Eliud Kipchoge, Abhinav Bindra, Vijay Amritraj, Rahul Bose, Puneeth Rajkumar, Kajal Agarwal and more inspire India to register & join the movement
exchange4media Staff Sep 10, 2020 3:15 PM
The collaboration is meant to help the movement to penetrate deeper with citizens and create widespread awareness for the cause
exchange4media Staff Sep 3, 2020 4:23 PM
Big Basket’s executives or partners have collectively pledged 7.7 million steps towards the cause
exchange4media Staff Aug 26, 2020 1:55 PM
The initiative was flagged off on India’s 74th Independence Day
exchange4media Staff Aug 21, 2020 3:46 PM
Kipchoge expressed his support for the movement by stating that it will help the marginalised who are devastated by the pandemic and drive people to lead an active and healthy lifestyle
exchange4media Staff Aug 14, 2020 5:00 PM
The actor will lead from the front and encourage citizens to join this first-of-its-kind virtual participatory movement
exchange4media Staff Aug 12, 2020 6:17 PM
PhonePe joins citizen movement to help restart livelihoods of people impacted by the pandemic
exchange4media Staff Aug 11, 2020 2:18 PM
The initiative is powered by GiveIndia and supported by Fit India and rests on the 3 pillars of Community, Social Impact & Wellness.
exchange4media Staff Jul 31, 2020 4:14 PM
The TVC will run across all popular GEC channels in the country in six languages
exchange4media Staff Jul 27, 2020 4:55 PM
A digital collage of brand ambassador Dhoni was created using his pics shared by his fans
exchange4media Staff Jul 7, 2020 10:43 AM
The new menu offerings are available to consumers first in Bangalore and Chennai from 12th June, 2020
exchange4media Staff Jun 23, 2020 5:55 PM
The company has ramped up production to ensure supply that will help meet increasing consumer demand
exchange4media Staff May 4, 2020 4:48 PM
From Mango Frooti, Lay's, Sunfeast Dark Fantasy, Nokia, Uber Eats, Vicco, Manyavar Mohey and Cornetto, Alia has an enviable number of endorsement deals in her kitty
exchange4media Staff Mar 14, 2020 9:15 AM
