The question is no longer whether quirky ads attract attention, but whether they continue to drive lasting recall, brand engagement, and relevance beyond the initial impression
In light of the anti-trust lawsuit against Alphabet, industry insiders say that the extensive integration of Google's tools in the digital ad workflow leaves little hope for a competitive environment
As per reports, the US court has said that Google has violated anti-trust laws and ‘spent dollars to become the default search engine worldwide’
As per legal experts, the clearance was vital to assess if the merger would create an appreciable adverse effect on competition in areas like cricket broadcasting
On Day 2 of Goafest, a panel of experts discussed how brands can gain and preserve consumer trust in the digital world
'In 2024, 316 brands improved their Brand Trust rankings, while 358 brands saw their rankings decline,' said TRA CEO Chandramouli Nilakantan
These changes involve promotions and clearly defined areas of responsibility across various verticals and beats within PTI
The move changes the in-app purchase ecosystem largely, and is a big win for consumers as well as publishers, say experts
The campaign is executed by dentsu X
The Lok Sabha MP was speaking at an event organized by Pepper Creative Awards Trust to honour the ad legend
Reports say that Ray will be taking early retirement
The collaboration comes as several assembly polls as well as the Lok Sabha election likely to be scheduled this year and next
Aggarwal earlier served as MD & CEO at National Trust Housing Finance Limited
According to a study by Broadband India Forum and Consumer Unity & Trust Society, consumers prefer TV channel bouquets or packages
As per the MoU, Pepper Creative Awards Trust will coordinate the admission from Kerala to various courses
Reports claim that Google has offered to split parts of its business that auction and place ads on websites and apps into a separate company under the Alphabet umbrella
The Summit will be held virtually on 25th March, 2022
The summit will be held virtually on 25th March, 2022
The summit will be held virtually on 25th March, 2022
The new media entity will compete globally with streaming giants like Netflix and Disney
Industry leaders tell e4m that while they are concerned about the ‘not-so-transparent’ digital ad tools, the right mechanisms can help in building trust in the overall system
The last date for the receipt of entries is 27th September 2021
Neeraj Akhoury, CEO India Holcim and Managing Director & CEO of Ambuja Cements, delivered the keynote on 'Building a Greener India,’ at e4m’s Pitch BrandTalk Conference
The IT rules have been challenged on the ground that they give excessive powers to government authorities to restrict the freedom of speech and expression of the media
The under-construction project, spread over 10,000 square feet, was launched on 26 Jan 2020 but was soon hit by the lockdown, and construction and funding came to a standstill
The newspaper has also accused the tech giants of signing a secret pact that gives them dominance over the digital advertising market
Hindi GEC Sony Entertainment Television ranks seventh, featuring among the top 10 for the first time
The survey titled ‘Trust Misplaced?’ has been done by The Trust Project and Ipsos
The campaign has been conceptualized and executed by Tonic Worldwide
Guest Column: Team Trust Legal says bringing OTT platforms under the MIB is a welcome step and one in the positive direction
The consultancy’s first responsibility will be to aid TRUST Group launch and sustain its maiden mutual fund venture, TRUST Mutual Fund
The nutrition brand has raised an undisclosed amount in its pre-series A Funding round led by the cricketer
The cricketer will feature in a new integrated campaign for Dr Trust which will run across TV, print and online channels as well as in-store
The winners will be awarded at a ceremony after the COVID restrictions are relaxed
Bhosle has extensive experience of growing, and strategically developing Brand Trust Report & other branded services for TRA for more than 12 years
This is exchange4media’s first annual initiative to select, acknowledge and felicitate such deserving brands with esteemed communication professionals
The Singapore-headquartered AI firm is looking at accelerating growth with offices in Delhi, Mumbai and Bangalore
Trust Legal advised and represented Jayneer Infrapower & Multiventures Pvt. Ltd, 25FPS Media Pvt. Ltd. and Asian Satellite Broadcast Pvt. Ltd.
Pinto, the National Creative Director of FCB Ulka, spoke to exchange4media about crafting the acclaimed ad on sanitation workers for Tata Trusts and more
The campaign ‘5 Kadam, Corona Mukt Jeevan’ ranges from video messages, short animation videos, infographics, audio messages, and SMS-based messaging
According to TRA’s Coronavirus Consumer Insights 2020, consumers’ trust on India’s Health Ability to combat crisis is considerably high, at 73%
The role of emergency services rendered by medical practitioners and the enforcement authorities have come to the forefront, helping us bravely fight this war
#TwoBinsLifeWins is a campaign that urges citizens to segregate waste at the source, to make the lives of the conservancy workers better & more dignified
The firm in Ahmedabad will be headed by Sameer Shah, who is one of the leading mediation lawyers in the country