TVS Electronics appoints Srikaanth Viswanathan as Vice President & CTO
Sathya Doraisamy named Chief Business Officer – Electronics Manufacturing Services
tvs
TVS Motor champions children safety with 'Protect Little Riders' campaign
The campaign is part of the #TVSRide4Safety initiative
TVS Motor releases second leg of its ‘Miss.Represent’ campaign
The campaign has been conceptualised by FCB Kinnect
19-20 million active Connected TVs in India: EY-FICCI Report
The growth of affluence and urban fibre connectivity is driving CTV adoption in India
TVS Eurogrip comes on board as Title Sponsor with JioCinema’s Jeeto Dhan Dhana Dhan
TVS Eurogrip is presenting the play along game for the India – England series
Brands are now transitioning to episodic ads to keep viewers engaged: Charandeep Singh
Charandeep Singh, Chief Marketing Officer of TVS Credit, shared his insights at e4m POI Summit at Chennai
Kamlesh Kumar Sharma joins TVS Motor as Global Head of Communications
Sharma was previously with Hindustan Coca-Cola Beverages
Follow no script, says Shubman Gill in TVS Ronin's latest campaign
The film has been released across platforms
Cheil India wins creative duties of TVS X
The mandate was won in a multi-agency pitch
Hrishitaa Chopra appointed Head of Marketing for Philips TVs
Prior to joining TPV Technology, Hrishitaa was associated with vivo India
Naveen Unni joins TVS Capital Funds as managing partner
Unni has 20 years of consulting experience
TVS- The Responsible Manhole: Inside Dentsu’s first entry to Cannes Lions 2023
Gurbaksh Singh, Chief Innovation Officer at Dentsu Creative, speaks about the campaign
TVS Eurogrip Tyres rides on MS Dhoni’s sense of humour in IPL 2023 campaign
Campaign focusses on the tyre brand’s product features and relates it to MSD’s on-field escapades
This Women’s Day, TVS Eurogrip Tyres celebrates the #Unstoppables
The brand has launched a campaign film, featuring some of the women who joined the tyre manufacturer's Women’s Day ride
Krishna Ramachandran joins TVS Capital Funds as Managing Partner & COO
Ramachandran was till recently Managing Director at Accenture
Saurab Kapoor named VP - Marketing (Future Mobility) at TVS Motor Company
Prior to this, Kapoor was with OnePlus
Anuradha Ramachandran joins TVS Capital Funds as Managing Partner
Ramachandran has more than 22 years of experience in venture capital and investment banking domains
Dentsu Creative joins hands with TVS & BMC to make Mumbai roads safer during rains
As part of the campaign, the warning device will be installed beneath a manhole and will send an alert if the cover is dislodged
TVS Eurogrip flags off 3rd edition of Brunch & Biking in Chennai
The event was marked to celebrate Madras Week, and promote road safety
Varghese M Thomas moves on from TVS Motors
Thomas worked with TVS Motors for seven years as SVP and Global Head of Communications
‘You have to keep learning, no matter how much you know’
In this edition of e4m PR and Corp Comm’s ‘30 Under 30 series’, Shivani Joshi, Deputy Manager - Corporate Communications, TVS Motors, deliberates on the importance of internal communications & more
Pankaj Tripathi highlights new TVS Radeon’s features in latest campaign
The ad film has been conceptualised by Lowe Lintas
TVS Eurogrip Tyres fortifies CSK Partnership with 360-degree campaign
In addition to this, the brand has launched a slew of initiatives that will allow brands to engage with its target audience in innovative ways
TVS Eurogrip awards social media mandate to Ampersand
Growth in digital and social media space critical for us to win with our target audience, says Kavitha Ganesan, General Manager – Marketing at TVS Eurogrip
TVS Eurogrip Tyres unveils brand campaign with CSK players
The ‘Whistle Through Every Turn’ campaign, which has M S Dhoni as the protagonist, has three films
TVS Eurogrip appoints Vector Brand Solutions as its brand & communication agency on record
Having already worked together on the ‘tyres for a country full of turns’ campaign, the agency has been assigned to further strengthen brand strategy and communication
Mi 11 Ultra, Samsung Galaxy Watch 4, Mi TV 5X honoured at BGR Tech Excellence Awards 2021
Brands were awarded across 25 categories under six major verticals - Smartphones, TVs, Wearables, Audio Devices, Laptops, and Gadgets
TVS Eurogrip joins hands with Chennai Super Kings as Principal Sponsor for 3 years
The partnership will give TVS Eurogrip visibility on the front of Chennai Super Kings’ famed yellow jersey
TVS Credit rings in festivities with the message of ‘progress for all’
The #SabkiTarakki campaign has been conceptualized by De Works Communications
dentsuMB bags mainline advertising mandate for TVS Raider
The agency will handle the strategic planning and creative duties for the brand
TVS Motor forays into personal e-mobility business with stake in EGO Movement
EGO Movement is a Swiss technology company
Did CSK bag Rs 23 crore sponsorship deal with TVS Srichakra?
While speculations are rife, TVS Eurogrip has categorically denied any such development
TVS Motor Co. emerges as top advertiser in auto sector on TV in Jan-June’21: TAM AdEx
The report also mentioned that Maruti Suzuki India tops the list in print with 16% share in the same period
Q2 brings hope for Print; July sees significant growth in ad space
At the end of the first month of Q2, as per TAM AdEx, ad space per publication grew by 36% when compared to July 2020
TVS Eurogrip reiterates the importance of social distancing in new film
The film is based on a social awareness experiment conducted by the brand in the metros
Corporations break ground for compassionate communication
Here's how organisations have been moving towards creating a sustainable work culture in the industry during the pandemic
Pitch CMO Summit 2021 Delhi: Marketers to explore the power of brand love
The event will be held virtually on Friday, May 28th, 2 PM onwards
TVS Credit Services adds more benefits to employee welfare program
As part of the new upgraded plan, employees' families are eligible for monetary compensation equalling three years of their salary in case of terminal illness or untimely death of the employee
TVS Eurogrip promises safety at every 'turn' in new ad
The ad by Tilt Brand Solutions is a homage to Indian riders who have to manoeuvre numerous metaphorical and real twists and turns in their path
The disinfodemic: PR has the vaccine!
Guest Column: Varghese M. Thomas, Vice President – Corporate Communication, TVS Motor Company Limited, lays out the PR game plan to neutralize fake news pandemic
TVS unveils campaign for launch of Scooty Pep+ special edition in Tamil Nadu
The campaign has been conceptualized by Lowe Lintas
TVS NTORQ 125 launches campaign inspired by graphic novel theme for Race Edition
The film brings together the thrill of TVS NTORQ 125 Race Edition and the excitement of the world of graphic novels
TVS StaR City+ launches #DhoniAnthem for IPL 2020
The brand has been associated with the cricketer for the past 15 years
TVS Eurogrip launches campaign #LockdownSpecialist
The brand has collaborated with ex-Indian cricketer and popular social media personality Aakash Chopra for this campaign
e4m unveils lists of ‘Top 25 Brands with Best In-house Communications Professionals’
This is exchange4media’s first annual initiative to select, acknowledge and felicitate such deserving brands with esteemed communication professionals
Four big brands said to be negotiating IPL on-air sponsorship closure
Amazon, Phone Pe, Unacademy and TVS are all in advanced stages of negotiation with Star, say sources
Colgate Swarna Vedshakti & TVS Motor enter top 10 brands in Week 29: BARC India
The week also witnessed an uptick in the total number of ad insertions in the top ten advertising and brands category
Amitabh Bachchan & M S Dhoni come together for TVS Motor Company campaign
The campaign has been executed by FCB Ulka
TVS Eurogrip honours paternal bonds in this Father's Day campaign
Within a short time, the ads have garnered over a million views on social media
Public relations and COVID-19: Focus on building trust
Guest Column: Varghese M. Thomas, the Global Head & Vice President – Corporate Communications, TVS Motor Company spells out how PR can play a pivotal role during the pandemic