The lawsuit aims to compel Warner Bros to disclose the financial analysis that led its board to support Netflix’s $82.7 billion cash-and-stock deal
WBD AIM is a first-party data platform to enhance audience targeting capabilities
Eight diverse sessions navigate leadership, AI, consumer trust and brand building at the 18th Edition of BW Marketing Whitebook Summit 2023
Rathi was with TBWA India prior to this where she was the Creative/Design Director
We revisited the iconic ad, which always makes its way into conversations about the summer heat
Amul's Manthan ad from the mid-90s painted a picture of female emancipation rooted in their financial autonomy
Nair moved on from Vi in December 2020
Known widely as 'the greatest ad ever', Apple's maiden commercial for Macintosh still stands unmatched in terms of creativity and impact
When MIRC Electronics wanted a piece of the customers' mindshare in the 80s, it decided to take a fiendishly good route to achieve it
Mirinda's global campaign between 1994 and 1996 featured the famed Blue Man Group
The infectious 'Vicco Turmeric, nahi cosmetic' jingle was born out of a drawn-out battle between the company and the Central Excise Department
A big part of the Santa Claus lore we have today is thanks to Coca-Cola and an artist named Haddon Sundblom
In 1988, the tea brand teamed up with tabla maestro Zakir Hussain when it wanted to reach out to the aspirational middle class
On World AIDS Day, we revisit PSI's iconic Balbir Pasha campaign and its impact on the country's AIDS statistics
On Thursdays, we revisit ads from the yesteryears to see how much has changed in ad sensibilities over the years
On Thursdays, we revisit old ads to see how much has changed in ad sensibilities over the years
On Thursdays, we revisit ads from the yesteryears to see how much has changed in ad sensibilities over the years
On Thursdays, we revisit ads from the yesteryears to see how much has changed in ad sensibilities
On Thursdays, we revisit old ads from the yesteryears to see how much has changed in the ad sensibilities
On Thursdays, we revisit old ads from the yesteryears to see how much has changed in the ad sensibilities over the years
On Thursdays, we revisit old ads from the yesteryears to see how much has changed in the ad sensibilities over the years
On Thursdays, we revisit old ads from the yesteryears to see how much has changed in the ad sensibilities over the years
On Thursdays, we revisit old ads from the yesteryears to see how much has changed in the ad sensibilities over the years
The advisory says such coverages appear to be violative of the Programme Code as defined under Section 5 of the Cable Television Network (Regulation) Act, 1995
CMO Bose and creative agency TWBA’s CEO talk about the brand's ‘Sawalia’ campaign with Alia Bhatt
The brand's first 360-degree ad campaign has been designed and conceptualized by Havas Worldwide India
Banka was a part of the management team at IWMBuzz which launched IPs like , Celebrity Style Awards, Celebrity Bash among others.
The platform has added Showbox, Ishara TV, Sun Marathi, Naaptol, and Enterr10 Bangla
Ishara and ShowBox are pay channels and are already available on leading DTH and cable networks including Dish TV, Tata Sky, Airtel Digital TV, Hathway Cable, DEN Networks, IN Digital & Siti Networks
The channel also revealed a mascot called Showman
Conceptualized by the company’s digital agency YellowBulbs, the film has been produced by Fickle Formula
At the Pitch CMO Summit, the CEO of StrawberryFrog, Scott Goodson also outlined the challenges of activating brand purpose
Scott Goodson, CEO & Founder of StrawberryFrog, speaks of his latest book 'Activate Brand Purpose'. He will deliver the Special Address at the Pitch CMO Summit scheduled on Friday, May 28
The summit will be held virtually on Friday, May 28, from 2:00 pm
WarnerMedia will continue to have employees based in Mumbai, Delhi and Bangalore to manage its kid's brands operations
TheSmallBigIdea will create localised and bespoke communication to build viewer interest within newer audience demographics in tier 2 and 3 cities
The film portrays how Tata Wiron products are a constant source of trust and support for farmers
The film has been conceptualised by Tata Wiron’s digital agency partner YellowBulbs and produced by the studio Fickle Formula
According to sources, channels like 9X Jalwa and Showbox are among the few who have withdrawn from Prasar Bharati’s DTH Platform due to the I&B ministry not providing them a waiver on carriage fees
Shinde, who was the CEO of the music channel ShowBox, has reportedly quit to pursue interests outside of the network