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WBD AIM is a first-party data platform to enhance audience targeting capabilities
e4m Staff Aug 27, 2024 12:48 PM
Eight diverse sessions navigate leadership, AI, consumer trust and brand building at the 18th Edition of BW Marketing Whitebook Summit 2023
e4m Staff Nov 26, 2023 10:04 AM
Rathi was with TBWA India prior to this where she was the Creative/Design Director
exchange4media Staff Apr 26, 2023 1:56 PM
We revisited the iconic ad, which always makes its way into conversations about the summer heat
exchange4media Staff Apr 20, 2023 8:59 AM
Amul's Manthan ad from the mid-90s painted a picture of female emancipation rooted in their financial autonomy
exchange4media Staff Mar 9, 2023 8:54 AM
Known widely as 'the greatest ad ever', Apple's maiden commercial for Macintosh still stands unmatched in terms of creativity and impact
exchange4media Staff Feb 9, 2023 1:40 PM
When MIRC Electronics wanted a piece of the customers' mindshare in the 80s, it decided to take a fiendishly good route to achieve it
Sandhya Raghavan Jan 12, 2023 8:45 AM
Mirinda's global campaign between 1994 and 1996 featured the famed Blue Man Group
exchange4media Staff Jan 5, 2023 7:57 AM
The infectious 'Vicco Turmeric, nahi cosmetic' jingle was born out of a drawn-out battle between the company and the Central Excise Department
exchange4media Staff Dec 29, 2022 8:32 AM
A big part of the Santa Claus lore we have today is thanks to Coca-Cola and an artist named Haddon Sundblom
exchange4media Staff Dec 22, 2022 9:18 AM
In 1988, the tea brand teamed up with tabla maestro Zakir Hussain when it wanted to reach out to the aspirational middle class
exchange4media Staff Dec 15, 2022 9:15 AM
On World AIDS Day, we revisit PSI's iconic Balbir Pasha campaign and its impact on the country's AIDS statistics
Sandhya Raghavan Dec 1, 2022 9:30 AM
On Thursdays, we revisit ads from the yesteryears to see how much has changed in ad sensibilities over the years
Sandhya Raghavan Nov 24, 2022 8:38 AM
On Thursdays, we revisit old ads to see how much has changed in ad sensibilities over the years
Sandhya Raghavan Nov 17, 2022 8:42 AM
On Thursdays, we revisit ads from the yesteryears to see how much has changed in ad sensibilities over the years
Sandhya Raghavan Nov 10, 2022 8:46 AM
On Thursdays, we revisit ads from the yesteryears to see how much has changed in ad sensibilities
Sandhya Raghavan Nov 3, 2022 8:23 AM
On Thursdays, we revisit old ads from the yesteryears to see how much has changed in the ad sensibilities
Sandhya Raghavan Oct 27, 2022 9:04 AM
On Thursdays, we revisit old ads from the yesteryears to see how much has changed in the ad sensibilities over the years
Sandhya Raghavan Oct 20, 2022 8:59 AM
On Thursdays, we revisit old ads from the yesteryears to see how much has changed in the ad sensibilities over the years
Sandhya Raghavan Oct 13, 2022 8:42 AM
On Thursdays, we revisit old ads from the yesteryears to see how much has changed in the ad sensibilities over the years
exchange4media Staff Oct 6, 2022 9:00 AM
On Thursdays, we revisit old ads from the yesteryears to see how much has changed in the ad sensibilities over the years
Sandhya Raghavan Sep 29, 2022 8:50 AM
The advisory says such coverages appear to be violative of the Programme Code as defined under Section 5 of the Cable Television Network (Regulation) Act, 1995
exchange4media Staff Jun 14, 2022 12:58 PM
CMO Bose and creative agency TWBA’s CEO talk about the brand's ‘Sawalia’ campaign with Alia Bhatt
Mansi Sharma Apr 14, 2022 8:28 AM
The brand's first 360-degree ad campaign has been designed and conceptualized by Havas Worldwide India
exchange4media Staff Jan 11, 2022 12:32 PM
Banka was a part of the management team at IWMBuzz which launched IPs like , Celebrity Style Awards, Celebrity Bash among others.
exchange4media Staff Sep 7, 2021 2:30 PM
The platform has added Showbox, Ishara TV, Sun Marathi, Naaptol, and Enterr10 Bangla
exchange4media Staff Aug 16, 2021 3:47 PM
Ishara and ShowBox are pay channels and are already available on leading DTH and cable networks including Dish TV, Tata Sky, Airtel Digital TV, Hathway Cable, DEN Networks, IN Digital & Siti Networks
exchange4media Staff Aug 13, 2021 12:16 PM
Conceptualized by the company’s digital agency YellowBulbs, the film has been produced by Fickle Formula
exchange4media Staff Jul 11, 2021 2:00 PM
At the Pitch CMO Summit, the CEO of StrawberryFrog, Scott Goodson also outlined the challenges of activating brand purpose
exchange4media Staff May 29, 2021 8:51 AM
Scott Goodson, CEO & Founder of StrawberryFrog, speaks of his latest book 'Activate Brand Purpose'. He will deliver the Special Address at the Pitch CMO Summit scheduled on Friday, May 28
exchange4media Staff May 26, 2021 8:46 AM
The summit will be held virtually on Friday, May 28, from 2:00 pm
exchange4media Staff May 21, 2021 8:35 AM
WarnerMedia will continue to have employees based in Mumbai, Delhi and Bangalore to manage its kid's brands operations
exchange4media Staff Oct 15, 2020 1:42 PM
TheSmallBigIdea will create localised and bespoke communication to build viewer interest within newer audience demographics in tier 2 and 3 cities
exchange4media Staff Aug 25, 2020 1:59 PM
The film portrays how Tata Wiron products are a constant source of trust and support for farmers
exchange4media Staff Jun 23, 2020 12:46 PM
The film has been conceptualised by Tata Wiron’s digital agency partner YellowBulbs and produced by the studio Fickle Formula
exchange4media Staff Jun 7, 2020 2:00 AM
According to sources, channels like 9X Jalwa and Showbox are among the few who have withdrawn from Prasar Bharati’s DTH Platform due to the I&B ministry not providing them a waiver on carriage fees
Sonam Saini May 12, 2020 8:53 AM
Shinde, who was the CEO of the music channel ShowBox, has reportedly quit to pursue interests outside of the network
exchange4media Staff Mar 17, 2020 3:31 PM
