Dimpy Yadav joins Mindshare as Head of Digital Strategy
Dimpy Yadav was earlier General Manager at Xaxis India
xaxis
Discovery commerce will be a big player in programmatic: Dimpy Yadav, Xaxis
Yadav, GM, Xaxis India, spoke about the programmatic advertising landscape in 2023 at the exchange4media Real Time Programmatic Summit
Bundling human intelligence with AI is a winning recipe: John Wittesaele, Xaxis
Wittesaele, Global CEO at Xaxis, talks about creating bespoke algorithms for clients using their new AI technology Copilot
Industry experts highlight the need to focus on first-party data
At the e4m-Xaxis programmatic summit, a panel of industry heads came together to share insights on the topic - Death of cookies: A threat to programmatic
‘We need a holistic strategy where one focuses on full funnel’
Ankit Anand, India Strategy Lead, Bobble AI, spoke on ‘Building a future-proof digital strategy’ at the e4m-Xaxis Programmatic Summit 2022
‘Programmatic gives you the ability to identify audience more sharply’
Industry leaders took part in a panel discussion at the e4m-Xaxis Programmatic Summit on optimising and integrating digital media strategy keeping programmatic on high priority
India is surely the highest in terms of ad growth: Shubhranshu Singh, Tata Motors
Singh, Vice President-Marketing, Tata Motors, delivered the keynote at the e4m-Xaxis Programmatic Summit 2022
Voice will shape the future of programmatic: Dimpy Yadav, Xaxis
Speaking at the e4m-Xaxis Programmatic Summit, Yadav, General Manager, Xaxis, shed light on discovery commerce as a concept and why advertisers need to focus on it
Programmatic ads can benefit brands and publishers in the long run: Arjun Mohan, UpGrad
Mohan, CEO, UpGrad, addressed the topic ‘Making Programmatic ads work for edtech platforms’ at the e4m-Xaxis Programmatic Summit held on December 16
e4m-Xaxis report: Programmatic advertising likely to cross $18 bn by 2026
As per the report, the Indian Entertainment and Media sector is expected to reach Rs 4,30,401 crore by 2026
e4m-Xaxis Programmatic Summit today
The e4m-Xaxis Report 2023 will also be unveiled today
e4m-Xaxis Report 2023: Experts to throw light on ever-evolving programmatic advertising
The report will be unveiled at the e4m-Xaxis Programmatic Summit on December 16
Xaxis India launches new programmatic media commerce solution
The service is called Discovery Commerce
'India is a breeding ground for players & opportunities in the in-app advertising space'
At e4m Xaxis Programmatic Summit, the panel shared their views on how programmatic can help brands adapt new modes of targeting & measurement in cookie-less world
‘Programmatic blended with creativity opens up immense potential for marketers’
At the recently held e4m-Xaxis Programmatic Summit, a chatroom discussed what marketers should be doing while chalking out their programmatic campaign strategy
'Video creates the right kind of impact when communicating any message'
At the e4m-Xaxis Programmatic Summit, industry experts deliberated on the topic of ‘Advancing Automation of OTT Advertising in 2022’
Omnichannel presence is the way forward for brands today: Panel
At the e4m Xaxis Programmatic Summit, the panellists Harshit Jain, Pankaj Singh Parihar, Smita Murarka, Hiren Shah & Gulab Patil outlined 'Significance of omnichannel Integration'
Building first-party data strategy is the key to success in cookieless future: Fiona Tate
Xaxis Senior Director of Operational Excellence Tate delivered a keynote speech on 'Assessing the future of digital advertising,' at e4m-Xaxis Programmatic Summit
'Programmatic allows the right content to surface to the right user at the right time'
Sankalp Mehrotra, Vice President of Monetization, Flipkart, shared valuable insights on ‘Commerce advertising & programmatic’ in a fireside chat session at the e4m Xaxis Programmatic Summit
Programmatic advertising has evolved with data, technology, expertise & more: Dimpy Yadav
Yadav, General Manager, Xaxis India, and Nawal Ahuja, Co-founder, exchange4media.com unveiled the Xaxis-e4m 'The New Age of Programmatic Advertising- India Report 2022' on Friday
Xaxis & e4m to release report to uncover state of programmatic advertising in India
India is witnessing significant growth in programmatic advertising, and this is just the beginning of an industry that is positioned to flourish
First e4m-Xaxis Programmatic Summit today
The event will begin at 12 noon with the unveiling of e4m-Xaxis Report 2022 by e4m Co-founder Nawal Ahuja and Dimpy Yadav, General Manager, Xaxis India
e4m-Xaxis Report 2022: Experts to throw light on ever-evolving programmatic advertising
The report will be unveiled at the Programmatic Summit 2022 on December 17
e4m-Xaxis Report to unveil insights, strategies for targeted advertising
The report on programmatic advertising will be virtually unveiled on 17 December 2021 – 2 PM to 6 PM
Xaxis elevates Dimpy Yadav to General Manager's role
Yadav will report to Atique Kazi
GroupM elevates Arshan Saha to APAC CEO for Xaxis & Specialty Businesses
In his new role, Saha will lead GroupM’s data-driven specialty businesses including Xaxis, INCA, Finecast, Sightline and Acceleration
OMG names Bharat Khatri as Chief Digital Officer, APAC
Khatri was previously the Country Head for Xaxis in India
Xaxis' voice-activated campaign for Pizza Hut leads to surge in order volumes
The conversational ad campaign has posted an 8.29% increase in customer engagement
Bharat Khatri bids adieu to Xaxis India after 7+ years
In his role as Country Head, he led client development and oversaw operations and publisher partnership to deliver best-in-class programmatic solutions for brands
Silvia Sparry elevated as Global Chief Operating Officer of Xaxis
Sparry previously served as VP of Global Operations & Platforms at the media company
A new level of consumer engagement: Conversational ads
Guest Column: Rita Sahajpaul, National Head- Product & Marketing Science, Xaxis India, shares that conversational media offers a personalised experience, deepening customer's relationships with brands
Xaxis launches programmatic creative services solution
Xaxis Creative Studios will help clients develop and deliver more relevant, engaging and creative executions
Xaxis & Wavemaker’s digital campaign boosts store visits for Nokia smartphones
The campaign raised awareness for Nokia 7.2 and Nokia 6.2 by using proprietary, location-based, intelligence solution and Xaxis Places
e4m Webinar: 'Audio reach has gone up from 38% in H1 2019 to 49% in H1 2020'
Martech Fridays: Discussing the topic 'Unlocking Audio Potential, industry experts said vernacular content will be the next big thing in Audio
e4m webinar: Exploring audio advertising & marketing
Today, a virtual panel of industry experts will share insights on how brands and marketers treat audio as part of their media strategy
How programmatic has a big role to play in addressing digital ad transparency challenges
Guest Column: Dimpy Yadav, Head of Client Engagement, Xaxis India, writes growth in content consumption in social media, video streaming platforms, & mobile apps has drawn attention to digital media
Digital audio consumption outpaces ad spends: Xaxis India Audio Playbook
The Playbook finds that India devotes an average of 19.1 hours per week to listen to music
Why brands need to take an ‘omnichannel’ approach to marketing
Guest column: Bharat Khatri - Country Head, India - Xaxis , writes that it's time advertisers look beyond traditional TV and diversify their media budgets to leverage emerging digital channels
Mindshare, Xaxis create first programmatic outdoor airport campaign for Grofers
CSI Mumbai Airport houses the digital out-of-home campaign using programmatic outdoor platform Lemma to support Grofers’ Grand Orange Bag Day
Xaxis, m/SIX & Lemma DOOH campaign pushes in-store sales for Veeba Sauces by 15%
Xaxis designed the campaign to target the upper middle class population in Delhi by identifying buying patterns among consumers
NEONS OOH Conference: Digital OOH is the future of the industry: Bharat Khatri, Xaxis
Bharat Khatri, Country Head, Xaxis India, spoke on 'Performance-driven outdoor buying and selling: How it works'
Programmatic buying makes DOOH more precise, powerful & cost-efficient: Bharat Khatri
At the 10th edition of the NEONS OOH Conference, Bharat Khatri, Country Head, Xaxis India, will be sharing insights on Performance-Driven Outdoor Buying & Selling: How it Works