Swiggy Instamart names Sairam Krishnamurthy as Senior VP & COO
Sairam Krishnamurthy has over 18 years of experience in leadership roles in retail and FMCG industries
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Chupps appoints Khairav Duggal as CEO
As the CEO, Khairav will steer product development, sourcing, planning, and the expansion of sales channels, with a core focus on e-commerce growth
Sunaina Jairath joins Aliaxis India as VP – Brand and Communications
Jairth was previously handling communications department at Cred
Wavemaker India appoints Sairam Ranganathan as Chief Digital Officer
Ranganathan has been an integral part of GroupM India since 2004
ABP Network unveils AIRA - its first-ever Telugu AI anchor
The launch marks ABP Desam’s second anniversary
Nimrat Khaira headlines Jeevansaathi’s AI-driven campaign
The campaign will enable soon-to-wed couples to receive personalized video invites featuring Khaira
Ex-India Head of Emerald Media Vivek Raicha joins Artium as Co-founder
Artium Academy is a music-tech platform and offers Live and interactive online classes by music maestros,
AirAsia India launches campaign asking flyers to #JoinTheFamily
The campaign has been conceptualized by Wunderman Thompson
Thomas Cup triumph: Are brands queuing up for the new champs?
Industry observers say the badminton champions will get some attention from marketers and storytellers but admit that the admiration could be short-lived
Ninety One Cycles appoints Sairam Subramanian as Chief Marketing Officer
Subramanian will lead the marketing function end-to-end to strengthen the company's brand equity
How a functional brief can help agencies nail the creative: Bondtite TVC sets an example
Created to mark 25th anniversary, the first-ever TVC of the brand built an emotional connection with the TG, created a high recall value & emphasised the pan-India presence
Sunaina Jairath joins CRED as Communications Lead
Prior to this, Jairath contributed to Perfect Relations where she worked for more than 17 years
‘Brands are exploring OTT properties for disruptive branding’
Bhairav Shanth, MD of ITW Consulting, on how OTT activations can enhance branding exercises
Sports broadcasting market appears ripe for some disruption: ITW's Bhairav Shanth
ITW Consulting MD Bhairav Shanth spoke about the progress made by the company and the trends in the Indian sports market
Toonz Media Group taps former ZEEL executive Mukund Cairae as President
In his new role, Cairae will set up and grow the video distribution business in the linear as well as on demand products vertical
Brands look to leverage IPL's reach on Disney+ Hotstar during the festive season
Over 300 brands are expected to advertise on the platform during the tournament
Zee Music Company’s album ‘Sairat’ crosses 1.2 billion views
Composer duo Ajay-Atul’s album is being celebrated for its extraordinary, refreshing soundtrack and combination of Maharashtrian folk music with western symphonic music
ZEEL COO - International Business Mukund Cairae quits after 16+ years
Besides building up Ten Sports Pakistan business, Cairae also played a key role in the launch of ZEE5 in the Asia Pacific
Is BCCI eyeing the September window for remaining IPL matches?
Sources say that with BCCI looking to postpone the games, it's early to gauge loss in sponsorship revenue, but the broadcaster will be paid by the advertisers based on the inventory consumed so far
Zee Kannada beefs up afternoon slot with ‘Madhayanada Manoranjane’
The afternoon time band will feature three new shows Mane Mane Mahalakshmi, Trinayani and Nagabhairavi
Prajwal PD & Anusha Hegde to enter ‘Nagabhairavi’
The show airs at 7.30 pm only on Zee Telugu and Zee Telugu HD
How the IPL sponsorship slate braved the pandemic
Bhairav Shanth, Co-founder and Managing Director of ITW, explains why brands continue to invest in the IPL that has established itself as the biggest primetime entertainment property
Zee Telugu presents VFX extravaganza in fantasy saga 'Nagabhairavi'
Nagabhairavi is produced by 27 Pictures and will premiere on 12th October
Zee Telugu unveils the title song of ‘Nagabhairavi’
The promo has created a great deal of buzz since the launch and the serial is likely to the hit the television screens soon
AirAsia India announces new route via OOH campaign
The campaign, conceptualised by Posterscope India, focuses on large format hoardings and has been launched in Jamshedpur
Wunderman Thompson South Asia creates #FlightsOfImagination film for AirAsia
#FlightsOfImagination is a crowdsourced film shot observing the rules of the lockdown, with many moving visuals that capture the human desire to fly
Facebook, Bollywood ‘I For India' fundraiser concert for Coronavirus touches hearts
The social media network brought on board stars from around the world for its ‘I For India' concert, raising over Rs 4 crore for frontline workers and those impacted by the COVID-19 pandemic
Wunderman Thompson South Asia bags creative mandate for AirAsia
The agency will be supporting the airline’s brand strategy and shaping the communications narrative in India