The Amazon veteran will assume the new role effective August 1, 2025, a day after the current Chairman and Managing Director, Suresh Narayanan, retires
Dentsu leaders Anita Kotwani, Amanda Morrissey, Shenda Loughnane and Prerna Mehrotra spoke to e4m on new accounts, plans for India, the process of rebuilding and much more
Industry leaders weigh in on AI adoption and its impact on advertising ROI, adding that AI capabilities with human guidance will shape the future of the sector
Speaking at Reliance Industries AGM, Mukesh Ambani said the new entity will combine content creation with digital streaming to cater to every consumer's taste
The Founder and Group CEO of Banijay Asia & Endemol Shine India talks about Bigg Boss, evolution of TV and OTT viewers and collaboration with SERA for its new space exploration-based reality show
Priyanka Puri, Sr. VP - Marketing, Hygienic Research Institute (parent company of Streax Professional), spoke to e4m on the brand's new campaign with actor Vaani Kapoor, roping in influencers and more
A detailed dialogue with CCI is crucial to move ahead say legal experts who believe that the antitrust regulator may ask for more meaningful divestiture if it allows the combination to go ahead
Sandra Daniels, VP – Marketing, Women’s Category at Modenik Lifestyle, speaks on their latest campaign and why an elevated customer experience is the differentiator in the intimate wear category
Guest Column: Chetna Israni, Director & Co-Founder, Morning Star Brandcom, writes on how brand custodians can adapt strategies to respect the new, discerning and intelligent audience
Arun Narayan, VP - Category, Marketing & Retail, Tanishq, Titan Company, spoke to e4m about the changing face of the jewellery industry, what consumers want, the increasing competition & more
WOW Skin Science is implementing a 360-degree media activation strategy, which includes a digital commercial featuring Urvi Singh, known for her role in Kota Factory
Guest Column: Priyanka Manglani, Account Director, Ruder Finn India, talks about how professionals can leverage AI to unlock new frontiers in the industry
Guest Column: Rohit Jain, Managing Partner, Singhania & Co., critically examine the Bill, its objectives, grievance mechanisms, the manner of its introduction, and its practical implications
The Secretary-General of ASCI said that brands should avoid misleading consumers or implying non-existent endorsements and maintain transparency, to uphold consumer trust
Many of the major players in India’s e-commerce industry were found to be indulging in deceptive practices with healthtech, travel and fintech being the biggest violators
The films have been directed by Shachi Malhotra, produced by Emotion Pictures and the music composed by Rahul Pais. The stills have been shot by Indrajit Najhkhowa