MyMuse appoints Minhaz Fatima as Head of Brand Communications
Minhaz Fatima joins MyMuse after leading the brand, social and creative vertical at Fi
brand-comm
Sustainability marketing practice, an industry first, by Alchemist Marketing Solutions
For brands positioned around sustainability, this is a specialised practice to design communication strategy, including creatives, web assets, social media presence and performance
First Partners bags brand communication mandate for Nikon India
The mandate spans strategic counsel, media relations and integrated campaign management
‘Brand communication has become more about meaningful connections with consumers’
At the recently held IPRCCC, a panel of industry experts discussed ‘how the ‘confluence of media is shaping and changing the narrative’
A leader has to empower others & lead by example: Ruby Sinha
In today’s edition of ‘Women Achievers 2022’ series, Sinha, Founder & MD, Kommune Brand Communications, talks about the challenges she faced as an entrepreneur and more
‘Taking ownership of the messaging that brands are putting out is necessary’
At e4m PR and Corp Comm 40 under 40 Summit 2021, Akanksha Jain, Garima Sharma Nijhawan, and Priyanka Serrao discussed the role of PR in purposed-based communication for social change
e4m PR & Corp Comm 30 Under 30: Jury shortlists top 30+ young guns of the industry
The grand jury assessed the nominations on several criteria, including leadership skills, accomplishments, future potential and proven contribution to the industry
Riding the super tech dragon
Guest Column: Atul Sharma, Managing Director, Ruder Finn India, highlights the importance of leveraging sophisticated technologies like AI, Voice and Deep Data to ride the next digital wave
‘Everything we do has to be analyzed & has to have a return on investment’
e4m speaks to Umashan Naidoo, Head - Customer & Beauty, Westside - Trent Ltd., as part of ‘Moments Made By Marketing’ series powered by Salesforce
India Sotheby’s International Realty onboards Manisha Natarajan to lead brand comm
Natarajan will also be supporting brand awareness for Sotheby’s International Realty’s ‘Keystone’ program, in India
Himanshu Raj to head brand communications for MPL
Previously, Raj has led brand communications for Zeta, Flock, IBM Labs (India/South Asia), as well as managed reputation for brands like Nike, Procam, Speedo, Philips R&D, etc.
The future of media is in storytelling: Industry experts
Marketing & advertising leaders discussed ideas and novel concepts on the second day of #MediaNext 2020 which focussed on Digital Advertising & Brand Communication
Creating real business solutions for brands in the COVID-19 era: Mohit Joshi
Guest Column: Mohit Joshi, MD - India, Havas Media Group, illustrates with examples of campaigns done for Swiggy & Tata Trucks, how agencies can offer real business solutions to brands in these times
It's important to constantly keep your stakeholders engaged: Chetan Mahajan, The Mavericks
In today's 'Beating All Odds', Chetan Mahajan, Founder & CEO of The Mavericks, speaks to Naziya Alvi Rahman, Editor of exchange4media
e4m e-Conclave 2020: ‘Collaborative, Caring & Contactless is the way forward’
Roshan Abbas, Co-Founder-Kommune, MD-Geometry Encompass, and Brian Tellis, Co-Founder & Group CEO, Fountainhead, MKTG discuss how Experiential will shape up in this zero-touch world
Nuances of brand communication during a crisis: Sapna Arora, OLX
Guest Column: Sapna Arora, CMO of OLX India, says brands should weigh every piece of communication they undertake & evaluate its necessity during times of crisis
82.5 Communications lists ‘COVID-19 Commandments’ for advertisers
The 19-point checklist helps ad agencies deliver creatives that are not only impressive but also sensible and empathetic towards the consumers during the pandemic
How Digital is playing the perfect protagonist for brand communication during the lockdown
Experts weigh in on the digital approach during the time of COVID-19, and believe that management of social media channels is of utmost priority during the lockdown
Marketing & collaboration guidelines for brands, media and influencers during COVID-19
Runway Square’s Charu Gaur puts down a few branded content and collaborations guidelines for brands and influencers
We need to create conducive environment for women at senior leadership levels: Ruby Sinha
Ruby Sinha, Founder & Managing Director, Kommune Brand Communications, shares her views on gender inclusivity in the PR industry, the role of men in the corporate world, pay gaps and more
POGO appoints Value 360 Communications as brand communications partner
The agency will be responsible for planning, managing, and supporting all PR-related activities for POGO in India