Guest Column: Nachiket Deole, Head of Sales, India at DoubleVerify, writes on audience fragmentation, retail media, Attention Economy, role of AI and more
Ruchika Malhan Varma, Chief Marketing Officer, Future Generali India Insurance, engaged in an in-depth conversation about the role of MarTech in BFSI, building personalised connections and more
Guest Column: Jaiti Hariani, Sales Director, West, DoubleVerify, drives home the importance of third-party verification for advertisers to beat ad frauds and to realise the full potential of CTV
At e4m Streaming Summit 2022, Monga, Oscar-winning Indian film producer, opens up about her journey and her start-up that aims to support female talent in film industry
Batra, Vice President, Marketing & Communications, Ericsson India, speaks about the brand's campaign #Imaginepossible, mentoring women at the workplace and more
Varma, CMO, Future Generali India Insurance, revealed that more than 23% surge in search for health insurance makes Google even more central to the company's media planning objectives
Ruchika Varma, CMO, Future Generali India Insurance said that their media and marketing strategies always follow consumer behaviour and this campaign series is no different
Pantvaidya, the Group COO of Balaji Telefilms and CEO of ALTBalaji, speaks about the platform's performance in the year gone by and its plans to build a robust content catalogue in FY22
How a combination of low-cost mobile data, affordable smartphones, fresh content and lockdown induced boredom changed the game for OTT industry in the pandemic year
The channel, for the first time in Bhojpuri entertainment category, celebrates the auspicious festival Chhath’s rooted mythological origins by bringing on board the Arun Govil and Deepika Chikhalia
Ruchika Batra, VP, Marketing and Comms, Ericsson India, shares highlights from the ‘Ericsson Mobility Report 2020’, the changes brought about by Covid and more
The Alt Balaji CEO & Group COO of Balaji Telefilms spoke to exchange4media about the rise in subscription during lockdown, financial performance of the platform and its expansion plans
The campaign video depicts various relationships and focusses on the fact that it is important to stay connected with your loved ones while practising social distancing
Mehta, Corporate Director Communications and PR at Apeejay Surrendra Park Hotels Limited shares her thoughts on her being in the list and her future endeavours