Insights underscore the need for businesses to navigate the evolving digital terrain, leveraging data-driven strategies to safeguard privacy and capitalize on emerging opportunities

e4m Staff Apr 24, 2024 2:09 PM

Guest Column: Rahul Vengalil, CEO & Co-Founder, tgthr, decodes the opportunities that the phasing out of third-party cookies brings to the world of advertising

Rahul Vengalil Mar 29, 2024 8:49 AM

While several marketers have proactively readied themselves for the shift, others are still navigating the learning and unlearning process, shared industry leaders

Kanchan Srivastava Jan 8, 2024 8:21 AM

With no concrete roadmap, the majority of programmatic ad spend is still being put toward cookied inventory, experts say. Google says "cookies deprecation will start on Jan 4"

Kanchan Srivastava Dec 14, 2023 10:05 PM

At the e4m Programmatic Summit, experts discussed the future of marketing in the cookieless times

e4m Staff Dec 6, 2023 11:18 AM

While the ad tech sector is likely to take a hit due to the risk of higher data cost, eCommerce firms seem to be better placed as they are not dependent on cookies, experts shared

Sohini Ganguly Nov 3, 2023 9:03 AM

In this second part of our piece on contextual advertising, experts explain how AI is helping marketers in precise targeting while respecting user privacy in a cookieless world

Shantanu David Sep 7, 2023 8:33 AM

With context gaining more importance in light of India's Digital Personal Data Protection Act, contextual advertising stands to gain even more prominence, according to experts

Shantanu David Sep 6, 2023 8:48 AM

On May 4, industry leaders will convene to talk about the impact of cookie-less technology on digital advertising and how businesses can navigate this new landscape

exchange4media Staff May 3, 2023 9:01 AM

Sahmey, Senior Director, Samsung Ads India lead, shares with e4m insights into Samsung’s content recognition tool, the advent of CTV and its potential for advertisers

Shantanu David Mar 29, 2023 9:19 AM

Guest Column: Katie Secret, Senior Director & Head of Demand Product Marketing, Outbrain, speaks about the company's programmatic suite, its max engagement deal and more

Katie Secret May 11, 2022 12:36 PM