Insights underscore the need for businesses to navigate the evolving digital terrain, leveraging data-driven strategies to safeguard privacy and capitalize on emerging opportunities
Guest Column: Rahul Vengalil, CEO & Co-Founder, tgthr, decodes the opportunities that the phasing out of third-party cookies brings to the world of advertising
While several marketers have proactively readied themselves for the shift, others are still navigating the learning and unlearning process, shared industry leaders
With no concrete roadmap, the majority of programmatic ad spend is still being put toward cookied inventory, experts say. Google says "cookies deprecation will start on Jan 4"
At the e4m Programmatic Summit, experts discussed the future of marketing in the cookieless times
While the ad tech sector is likely to take a hit due to the risk of higher data cost, eCommerce firms seem to be better placed as they are not dependent on cookies, experts shared
In this second part of our piece on contextual advertising, experts explain how AI is helping marketers in precise targeting while respecting user privacy in a cookieless world
With context gaining more importance in light of India's Digital Personal Data Protection Act, contextual advertising stands to gain even more prominence, according to experts
On May 4, industry leaders will convene to talk about the impact of cookie-less technology on digital advertising and how businesses can navigate this new landscape
Sahmey, Senior Director, Samsung Ads India lead, shares with e4m insights into Samsung’s content recognition tool, the advent of CTV and its potential for advertisers
Guest Column: Katie Secret, Senior Director & Head of Demand Product Marketing, Outbrain, speaks about the company's programmatic suite, its max engagement deal and more