core
Company starts onboarding clients ahead of the survey to help them with holistic cross media insights, Alejandro Fosk, EVP International, told e4m in an exclusive interview
Kanchan Srivastava May 10, 2024 5:55 PM
Through the survey conducted across 36 cities across metros, tier 1-2-3 towns and in NCCS A/B, SCORE ranked the 10 best-performing ads during the IPL season
Saraon, director- digital media, India and Middle East, Publicis Epsilon, was speaking at e4m Real Time Summit
exchange4media Staff Aug 25, 2023 8:46 AM
Narayanan will be pivotal in accelerating the company's global expansion plans and fortifying its leadership positioning
exchange4media Staff Aug 2, 2023 1:24 PM
This partnership will help app developers and brands looking to use mobile OEM advertisement
exchange4media Staff May 3, 2023 1:37 PM
Raheja has over 25 years of hospitality industry experience
exchange4media Staff Apr 25, 2023 6:03 PM
Data from Proximic by Comscore is now available to media buyers via PubMatic’s Connect platform
exchange4media Staff Mar 27, 2023 12:25 PM
As per the report, Aaj Tak has got 70,978,073 cross-platform actions this January
exchange4media Staff Feb 20, 2023 9:46 AM
The collaboration is expected to save valuable developer hours for the company, apart from the overall improvement in user experience
exchange4media Staff Jan 24, 2023 5:16 PM
As per Comscore Videometrix MultiPlatform Report for July 2022, India Today Group has a digital viewership of 98.6k
exchange4media Staff Sep 28, 2022 1:44 PM
Visakh Vijayakumar and Atul Nandoskar to serve as Sales Directors for India
exchange4media Staff Sep 14, 2022 3:21 PM
Advertisers using Yahoo DSP now have access to Comscore Activation for robust brand safety and brand suitability filters
exchange4media Staff Aug 23, 2022 1:27 PM
The company will strengthen WPP’s digital commerce capabilities in Latin America as a part of the VMLY&R COMMERCE global network
exchange4media Staff Jul 18, 2022 11:52 AM
At the e4m GameOn Summit, a panel of industry experts shared insights on 'The decade of gaming and gaming investments in India'
exchange4media Staff Mar 12, 2022 9:32 AM
Score will track IPL spends across 3 modules – pre and post IPL & during the tournament
exchange4media Staff Mar 7, 2022 1:21 PM
This will offer advertisers an exclusive cross-platform measurement solution to tackle growing challenges in the media ecosystem
exchange4media Staff Feb 28, 2022 2:16 PM
The collaboration will combine L2's voter insights with Comscore's patent-pending Predictive Audiences methodology
exchange4media Staff Jan 14, 2022 1:16 PM
The year 2021 was marked by a series of ad controversies. Hence, 2022 will be more crucial for brands to determine what kind of content they are putting out and through what channels, say experts
Kanchan Srivastava Jan 12, 2022 9:10 AM
With the acquisition, which closed on December 16, 2021, Comscore plans to expand its Media Metrix and Video Metrix currencies to include Shareablee's social media engagement and video insights
exchange4media Staff Dec 18, 2021 2:00 PM
50% of the total investment amount came from Netcore Cloud and ProfitWheel co-founder Vivek Bhargava
exchange4media Staff Oct 7, 2021 3:03 PM
Plan Metrix taps into Comscore’s strategic partnership with Kantar that allows both companies to provide an enhanced digital media planning service to their clients
exchange4media Staff Jul 6, 2021 12:31 PM
At Comscore, Pobbisetty was responsible for sales of digital audience and advertising measurement products in India
exchange4media Staff Jun 19, 2021 9:48 AM
The group clocked over 883 million video views to clinch the top spot on the Video Metrix list
exchange4media Staff May 27, 2021 10:39 AM
As part of the deal, ENPL has expanded its Comscore access to include the new state level clusters for digital audience measurement in India
exchange4media Staff Apr 21, 2021 1:34 PM
The partnership will combine Blueshift’s customer data unification and real-time AI-powered decisioning, with Netcore’s intelligent multi-channel delivery solutions and marketing services
exchange4media Staff Apr 12, 2021 12:51 PM
The report states that the top 5 state clusters - Maharashtra & Goa, Uttar Pradesh, West Bengal, Sikkim & Odisha, and Andhra Pradesh & Telangana - account for 51.4% of India’s internet population
exchange4media Staff Mar 26, 2021 3:24 PM
The new integration their clients to build persistent custom audiences in Epsilon PeopleCloud and access and activate those audiences through Verizon Media’s DSP
exchange4media Staff Mar 17, 2021 12:41 PM
As per the data, the website leads with over 6.2 million unique visitors with its readers spending over 53 million minutes
exchange4media Staff Mar 10, 2021 9:59 AM
The website recorded over 56 million reading minutes, the most by any Tamil publisher in the country
exchange4media Staff Feb 11, 2021 11:02 AM
The finding is part of Comscore's six key insights on digital consumption trends across the Asia Pacific region
exchange4media Staff Dec 15, 2020 1:58 PM
The OOH player currently has two of their clients, MCX and Delta Faucets, on board for the digital activation
Noel Dsouza Sep 29, 2020 8:28 AM
The campaign has been conceptualised by Dentsu India and consists of a two-part film series
exchange4media Staff Aug 31, 2020 1:19 PM
Times Internet Limited stands at number three with 315 million unique visitors and 77.7% reach
Dipali Banka Aug 4, 2020 8:21 AM
Belonging to parent company Believe, TuneCore is a digital music distribution service provider for independent artists
exchange4media Staff Jul 8, 2020 3:29 PM
Rajesh Jain, Founder & Managing Director, Netcore spells out how to create a Velvet Rope Marketing (VRM) experience for consumers
exchange4media Staff Jun 25, 2020 8:58 AM
In today's virtual session, Netcore's Founder & MD Rajesh Jain will talk about transforming CMOs into Chief Profitability Officers
exchange4media Staff Jun 24, 2020 8:45 AM
ComScore tracks four unexpected digital content trends of life during pandemic
Dipali Banka Jun 23, 2020 4:18 PM
As per the Comscore data for April 2020, Aaj Tak has broken own record and continues to be India’s No. 1 news mobile app
exchange4media Staff Jun 11, 2020 3:42 PM
Total internet consumption in April 2020 incresed by 20 per cent compared to January 2020
exchange4media Staff Jun 4, 2020 5:37 PM
Rajesh Jain, Founder & Managing Director, Netcore Solutions, talks about the upcoming MarTech trends and how companies can best leverage them
Dipali Banka May 13, 2020 8:18 AM
The numbers are as per latest Comscore data - February 2020
exchange4media Staff Apr 2, 2020 1:31 PM
Comscore's contextual targeting lets ad buyers fine-tune the kind of virus content they do or don’t appear against
exchange4media Staff Mar 25, 2020 5:42 PM
By using Clearout’s advanced email verification technology, Netcore pro-actively eliminates the possibilities of email bounce back
exchange4media Staff Feb 25, 2020 5:36 PM
Yeung joins Lotame from Comscore, where she served as Deputy General Counsel, leading efforts to bring the company back to the public markets after it was delisted
exchange4media Staff Feb 14, 2020 10:31 AM
