engagement

From hands to feet, voice to vision, our digital tools extend, transform, and sometimes erase the human body.

e4m Staff Nov 20, 2025 1:48 PM

From ‘Real’ to ‘Reel’, real estate is embracing social influencers. From listings to likes, the paradigms are changing. Let’s hear it from the influencers themselves. nitintest

e4m Staff Sep 1, 2025 10:41 AM

Industry experts shared their opinions on harnessing the potential of social media with the help of influencers, at the e4m Health and Wellness Marketing Conference

e4m Staff Aug 5, 2024 11:42 AM

The collaboration is set to bring together Mirum’s expertise in MarTech and WebEngage's comprehensive marketing automation platform

e4m Staff Nov 28, 2023 1:45 PM

WebEngage’s retention stack will enable enterprise brands to establish unique customer experience across multiple channels

e4m Desk Apr 13, 2023 10:45 AM

The COO of the conversational AI marketing solution company speaks to e4m on how the company has been partnering with tech and e-commerce firms

Nilanjana Basu Apr 6, 2023 9:09 AM

WebEngage will help Akasa Air engage with customers via personalised communication across multiple channels

e4m Desk Mar 29, 2023 2:20 PM

Nic Watt has spent more than 20 years working in the video game and blockchain industry

e4m Desk Nov 3, 2022 3:43 PM

Guest Column: Growth of a business depends on meaningful fan engagement that the technology of today can offer, writes Samridhi Katyal, Co-Founder, Fandrum

Samridhi Katyal Jun 6, 2022 8:30 AM

The activation aimed at creating conversations about the brand, which was conceptualised by Schbang’s Bengaluru

e4m Desk May 25, 2022 4:02 PM

Together CleverTap and Leanplum will work with digital brands to help increase their users’ engagement, retention and lifetime value

e4m Desk May 19, 2022 5:13 PM

The loyalty program will deliver a personalised experience to passengers at BLR Airport, and bring together all services and offerings under one digital app

e4m Desk Feb 23, 2022 2:12 PM

Lack of standardization in the industry and practices like bidding need to be addressed for influencers across levels to get fair pay, believe experts 

Mansi Sharma Feb 4, 2022 8:30 AM

Kochar will be based in Bangkok

e4m Desk Jan 3, 2022 1:55 PM

A panel of industry experts discussed what hyper-personalisation meant to them, as well as their companies, and said it's the next natural step in the evolution of customer engagement

e4m Desk Dec 4, 2021 2:29 PM

Neil Barman, Chief Growth Officer, Yellow.ai, spoke about CX Revolution at The Maddies Awards 2021

e4m Desk Nov 29, 2021 8:46 AM

This initiative will focus on engaging the Royals community deeper and help existing fans stay closely connected to the Club

e4m Desk Nov 25, 2021 3:33 PM

vi fits perfectly into Outbrain’s core strategy of providing media owners with technology to enhance user engagement and monetization through relevant content and ads

e4m Desk Nov 22, 2021 8:45 PM

Year after year, the Pro Kabaddi league has elevated the status of Kabaddi as a sport, and created ample opportunities for brands to cut across target audiences in India

e4m Desk Nov 11, 2021 4:12 PM

Ritu Mehrotra, Regional Manager – South Asia, Booking.com delivered a special address on 'Unlocking your App Marketing Automation - Driving Mobile App Promotion in a COVID-19,' at e4m’s Screenage 2021

e4m Desk Oct 23, 2021 8:30 AM

A quick overview of why marketers should consider talking to their audience on Spotify, especially now

e4m Desk Oct 5, 2021 4:16 PM

Guest Column: Piyali Chatterjee – SVP, CX Practice, said that using social media channels as a robust response mechanism to interact with customers will be the future trend of Social CX

Piyali Chatterjee Sep 25, 2021 8:44 AM

These insights will lead the OTT platform to better customer engagement and retention metrics

e4m Desk Sep 16, 2021 5:57 PM

With this partnership, Josh's 115 million monthly active users will be able to access Mzaalo's content in 10 Indian languages and also get a unique opportunity to engage with the brand

e4m Desk Sep 6, 2021 1:01 PM

The partnership empowered Scripbox to target users better through segmentation and contextual engagement

e4m Desk Aug 25, 2021 2:07 PM

Cricket Live has emerged as the highest-rated impact show versus GECs with its mix of ‘cricketainment’ programming across regional channels, making it a winning proposition for brands

e4m Desk Aug 19, 2021 10:00 AM

The conversational ad campaign has posted an 8.29% increase in customer engagement

e4m Desk Jul 27, 2021 11:30 AM

It’s time for brands to explore AIdriven interactive, real-time, mobile ad experiences. Learn how Kia India aced the game with their Voice Ads

e4m Desk Jul 16, 2021 8:39 AM

Idea Pins make it easy for creators to publish high quality, long lasting, save-able content directly to Pinterest

e4m Desk Jun 30, 2021 9:17 AM

Guest Column: Employees need a place where they feel a sense of belonging, and employers will only benefit by providing them with that, writes Bhaskar Majumdar of Egis India

Bhaskar Majumdar Jun 18, 2021 4:13 PM

Here’s how organisations have been revamping employee engagement initiatives in the pandemic with hybrid work models

Nafisa Shaheen Jun 1, 2021 8:44 AM

The brand has collaborated with 4 leading actresses from different regions to engage with the audience in their local language

e4m Desk May 24, 2021 12:38 PM

The PR agency will overlook RichFeel’s media and brand enhancement duties by developing effective communication strategies to increase their public engagement

e4m Desk May 5, 2021 4:31 PM

The game is launched as a part of a consumer engagement campaign #LastSeenLaughing for the unscripted comedy reality show LOL- Hasse Toh Phasse

e4m Desk May 3, 2021 5:40 PM

Guest Column: Rita Sahajpaul, National Head- Product & Marketing Science, Xaxis India, shares that conversational media offers a personalised experience, deepening customer's relationships with brands

Rita Sahajpaul Apr 27, 2021 8:52 AM

Vivek Srivatsa, Head - Marketing, Tata Motors, shared that their flagship all new Safari has been receiving great traction and IPL would be a perfect platform to further boost its brand awareness

Misbaah Mansuri Apr 23, 2021 8:47 AM

Imran Shamsi, Founder & Director, What Works, said that the agency understands the struggles, limitations, and realities of having limitless aspirations

Rasika Kiran Upasani Apr 14, 2021 8:54 AM

The partnership will combine Blueshift’s customer data unification and real-time AI-powered decisioning, with Netcore’s intelligent multi-channel delivery solutions and marketing services

e4m Desk Apr 12, 2021 12:51 PM

With this partnership, Amar Ujala will use Taboola’s discovery platform across desktop, tablet, and mobile web to maximize traffic

e4m Desk Apr 5, 2021 12:41 PM

The new Influencers Engagement wing of the company will focus on brands that are looking for a more cohesive and modern approach to their communications campaigns

e4m Desk Apr 1, 2021 12:37 PM

The 90 seconds heart-warming digital film is conceptualised by Tanishq and Lowe Lintas

e4m Desk Mar 28, 2021 6:00 PM

The social networking giant has also opened monetisation to more content creators by updating in-stream ad eligibility

Javed Farooqui Mar 12, 2021 12:44 PM

The partnership aims at promoting and driving engagement around BBC News content developed especially for the female language audience via Bolo Indya platform across six languages

e4m Desk Mar 8, 2021 2:41 PM

The brand will be taking various initiatives to engage with the consumers round the year

e4m Desk Mar 6, 2021 4:00 PM

The Hindu #KeepTheHabit campaign won gold in Best Native Advertising/Branded Content Campaign and silver in Best in Audience Engagement

e4m Desk Mar 4, 2021 12:21 PM

Tata Sky Chief Communications Officer Anurag Kumar shares insights on brand's latest campaign, changing consumer sentiments, communication strategies during these uncertain times, growth, and more

Nafisa Shaheen Mar 4, 2021 8:48 AM

Airtel Ads allows brands of all sizes to curate consent-based and privacy-safe campaigns to a big pool of quality customers in India

e4m Desk Feb 24, 2021 12:51 PM

The theme will be central to all brand activities that will keep the consumer involved, engaged and cheerful, all through 2021

e4m Desk Feb 23, 2021 5:58 PM

Globally, Snapchat had 265 million daily active users in December 2020 quarter with over 5 billion ‘snaps’ being created daily

e4m Desk Feb 15, 2021 3:38 PM

This collaboration marks another step forward in the coming together of two entertainment strongholds - music and social media

e4m Desk Feb 10, 2021 2:45 PM