engagement
From ‘Real’ to ‘Reel’, real estate is embracing social influencers. From listings to likes, the paradigms are changing. Let’s hear it from the influencers themselves. nitintest
e4m Staff Sep 1, 2025 10:41 AM
Industry experts shared their opinions on harnessing the potential of social media with the help of influencers, at the e4m Health and Wellness Marketing Conference
e4m Staff Aug 5, 2024 11:42 AM
The collaboration is set to bring together Mirum’s expertise in MarTech and WebEngage's comprehensive marketing automation platform
e4m Staff Nov 28, 2023 1:45 PM
WebEngage’s retention stack will enable enterprise brands to establish unique customer experience across multiple channels
exchange4media Staff Apr 13, 2023 10:45 AM
The COO of the conversational AI marketing solution company speaks to e4m on how the company has been partnering with tech and e-commerce firms
Nilanjana Basu Apr 6, 2023 9:09 AM
WebEngage will help Akasa Air engage with customers via personalised communication across multiple channels
exchange4media Staff Mar 29, 2023 2:20 PM
Nic Watt has spent more than 20 years working in the video game and blockchain industry
exchange4media Staff Nov 3, 2022 3:43 PM
Guest Column: Growth of a business depends on meaningful fan engagement that the technology of today can offer, writes Samridhi Katyal, Co-Founder, Fandrum
Samridhi Katyal Jun 6, 2022 8:30 AM
The activation aimed at creating conversations about the brand, which was conceptualised by Schbang’s Bengaluru
exchange4media Staff May 25, 2022 4:02 PM
Together CleverTap and Leanplum will work with digital brands to help increase their users’ engagement, retention and lifetime value
exchange4media Staff May 19, 2022 5:13 PM
The loyalty program will deliver a personalised experience to passengers at BLR Airport, and bring together all services and offerings under one digital app
exchange4media Staff Feb 23, 2022 2:12 PM
Lack of standardization in the industry and practices like bidding need to be addressed for influencers across levels to get fair pay, believe experts
Mansi Sharma Feb 4, 2022 8:30 AM
A panel of industry experts discussed what hyper-personalisation meant to them, as well as their companies, and said it's the next natural step in the evolution of customer engagement
exchange4media Staff Dec 4, 2021 2:29 PM
Neil Barman, Chief Growth Officer, Yellow.ai, spoke about CX Revolution at The Maddies Awards 2021
exchange4media Staff Nov 29, 2021 8:46 AM
This initiative will focus on engaging the Royals community deeper and help existing fans stay closely connected to the Club
exchange4media Staff Nov 25, 2021 3:33 PM
vi fits perfectly into Outbrain’s core strategy of providing media owners with technology to enhance user engagement and monetization through relevant content and ads
exchange4media Staff Nov 22, 2021 8:45 PM
Year after year, the Pro Kabaddi league has elevated the status of Kabaddi as a sport, and created ample opportunities for brands to cut across target audiences in India
exchange4media Staff Nov 11, 2021 4:12 PM
Ritu Mehrotra, Regional Manager – South Asia, Booking.com delivered a special address on 'Unlocking your App Marketing Automation - Driving Mobile App Promotion in a COVID-19,' at e4m’s Screenage 2021
exchange4media Staff Oct 23, 2021 8:30 AM
A quick overview of why marketers should consider talking to their audience on Spotify, especially now
exchange4media Staff Oct 5, 2021 4:16 PM
Guest Column: Piyali Chatterjee – SVP, CX Practice, said that using social media channels as a robust response mechanism to interact with customers will be the future trend of Social CX
Piyali Chatterjee Sep 25, 2021 8:44 AM
These insights will lead the OTT platform to better customer engagement and retention metrics
exchange4media Staff Sep 16, 2021 5:57 PM
With this partnership, Josh's 115 million monthly active users will be able to access Mzaalo's content in 10 Indian languages and also get a unique opportunity to engage with the brand
exchange4media Staff Sep 6, 2021 1:01 PM
The partnership empowered Scripbox to target users better through segmentation and contextual engagement
exchange4media Staff Aug 25, 2021 2:07 PM
Cricket Live has emerged as the highest-rated impact show versus GECs with its mix of ‘cricketainment’ programming across regional channels, making it a winning proposition for brands
exchange4media Staff Aug 19, 2021 10:00 AM
The conversational ad campaign has posted an 8.29% increase in customer engagement
exchange4media Staff Jul 27, 2021 11:30 AM
It’s time for brands to explore AIdriven interactive, real-time, mobile ad experiences. Learn how Kia India aced the game with their Voice Ads
exchange4media Staff Jul 16, 2021 8:39 AM
Idea Pins make it easy for creators to publish high quality, long lasting, save-able content directly to Pinterest
exchange4media Staff Jun 30, 2021 9:17 AM
Guest Column: Employees need a place where they feel a sense of belonging, and employers will only benefit by providing them with that, writes Bhaskar Majumdar of Egis India
Bhaskar Majumdar Jun 18, 2021 4:13 PM
Here’s how organisations have been revamping employee engagement initiatives in the pandemic with hybrid work models
Nafisa Shaheen Jun 1, 2021 8:44 AM
The brand has collaborated with 4 leading actresses from different regions to engage with the audience in their local language
exchange4media Staff May 24, 2021 12:38 PM
The PR agency will overlook RichFeel’s media and brand enhancement duties by developing effective communication strategies to increase their public engagement
exchange4media Staff May 5, 2021 4:31 PM
The game is launched as a part of a consumer engagement campaign #LastSeenLaughing for the unscripted comedy reality show LOL- Hasse Toh Phasse
exchange4media Staff May 3, 2021 5:40 PM
Guest Column: Rita Sahajpaul, National Head- Product & Marketing Science, Xaxis India, shares that conversational media offers a personalised experience, deepening customer's relationships with brands
Rita Sahajpaul Apr 27, 2021 8:52 AM
Vivek Srivatsa, Head - Marketing, Tata Motors, shared that their flagship all new Safari has been receiving great traction and IPL would be a perfect platform to further boost its brand awareness
Misbaah Mansuri Apr 23, 2021 8:47 AM
Imran Shamsi, Founder & Director, What Works, said that the agency understands the struggles, limitations, and realities of having limitless aspirations
Rasika Kiran Upasani Apr 14, 2021 8:54 AM
The partnership will combine Blueshift’s customer data unification and real-time AI-powered decisioning, with Netcore’s intelligent multi-channel delivery solutions and marketing services
exchange4media Staff Apr 12, 2021 12:51 PM
With this partnership, Amar Ujala will use Taboola’s discovery platform across desktop, tablet, and mobile web to maximize traffic
exchange4media Staff Apr 5, 2021 12:41 PM
The new Influencers Engagement wing of the company will focus on brands that are looking for a more cohesive and modern approach to their communications campaigns
exchange4media Staff Apr 1, 2021 12:37 PM
The 90 seconds heart-warming digital film is conceptualised by Tanishq and Lowe Lintas
exchange4media Staff Mar 28, 2021 6:00 PM
The social networking giant has also opened monetisation to more content creators by updating in-stream ad eligibility
Javed Farooqui Mar 12, 2021 12:44 PM
The partnership aims at promoting and driving engagement around BBC News content developed especially for the female language audience via Bolo Indya platform across six languages
exchange4media Staff Mar 8, 2021 2:41 PM
The brand will be taking various initiatives to engage with the consumers round the year
exchange4media Staff Mar 6, 2021 4:00 PM
The Hindu #KeepTheHabit campaign won gold in Best Native Advertising/Branded Content Campaign and silver in Best in Audience Engagement
exchange4media Staff Mar 4, 2021 12:21 PM
Tata Sky Chief Communications Officer Anurag Kumar shares insights on brand's latest campaign, changing consumer sentiments, communication strategies during these uncertain times, growth, and more
Nafisa Shaheen Mar 4, 2021 8:48 AM
Airtel Ads allows brands of all sizes to curate consent-based and privacy-safe campaigns to a big pool of quality customers in India
exchange4media Staff Feb 24, 2021 12:51 PM
The theme will be central to all brand activities that will keep the consumer involved, engaged and cheerful, all through 2021
exchange4media Staff Feb 23, 2021 5:58 PM
Globally, Snapchat had 265 million daily active users in December 2020 quarter with over 5 billion ‘snaps’ being created daily
exchange4media Staff Feb 15, 2021 3:38 PM
This collaboration marks another step forward in the coming together of two entertainment strongholds - music and social media
exchange4media Staff Feb 10, 2021 2:45 PM
Created by Wunderman Thompson, KITKAT Love Breaks has a range of quirky, fun messages which consumers can choose to express some love
exchange4media Staff Feb 6, 2021 7:40 AM
