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From humour to hard-hitting truth, IMPACT’s best of November honours the ads that pushed creativity forward & proved the power of ideas still wins
Sehgal, a 1988 batch IAS officer from the Uttar Pradesh cadre, was appointed Chairman of Prasar Bharati on March 16, 2024
Designed purely for cybersecurity, the app helps citizens stay protected from online threats
Arun Kumar has earlier led teams at brands like Paytm, Flipkart, and Razorpay
e4m Staff Dec 4, 2025 10:16 AM
Sanjeev Mulchandani has also held senior roles at ZEEL, iTV Network, Network18, among others
e4m Staff Dec 4, 2025 10:06 AM
Industry estimates suggest that e-commerce and quick-commerce platforms together grew 25% year-on-year this festive season
e4m Staff Nov 25, 2025 12:25 PM
Experts say 5–8% of festive ad spends shifted from marketplaces to D2C this season
e4m Staff Nov 21, 2025 12:32 PM
Before this appointment, Durga Chakraborty served as Associate Vice President at Sony Pictures Networks
e4m Staff Nov 21, 2025 10:34 AM
Yann LeCun has said he will be starting a company to continue the Advanced Machine Intelligence research programme
e4m Staff Nov 21, 2025 10:28 AM
In Odisha’s tribal heartland, unpredictable monsoons are wiping out indigenous crops and with them, centuries of farming knowledge and cultural memory.
e4m Staff Nov 20, 2025 1:58 PM
Top Indian cricketers are not just endorsing brands they are actually owning a stake in it too, will this help the brands score?
These top performers are concentrated in quick commerce, online food delivery, e-commerce, groceries and gaming—categories with high-frequency usage and strong functional cues.
Sheryl Sandberg has been on Meta's board for 12 years; she stepped down as COO in June 2022
e4m Staff Nov 19, 2025 3:48 PM
Each cohort is a market of the size of a country with its own rules of engagement, says the latest report of Fireside Ventures titled “The Indian Consumer at 2030”
e4m Staff Nov 17, 2025 11:45 AM
Industry data shows that brands are increasingly investing in creator-based humour because audiences respond to conversational, unpolished, culturally fluent voices over traditional ad copy
NATIVE CONTENT Nov 17, 2025 10:33 AM
Binaifer Dulani, Founding Partner & Creative, Talented, on reimagining the agency model for today’s creators
e4m Staff Nov 14, 2025 12:06 PM
Eileen Ooi, CEO, APAC & Monaz Todywalla, CEO, India at PHD on how they are set to register 50%+ growth in new business wins this year in India
e4m Desk Nov 14, 2025 11:46 AM
The company’s revenue from operations has increased by 15 per cent when compared to the same period last year
Abdul Khan Nov 11, 2025 12:25 PM
The summit will be followed by the ninth edition of e4m Media Ace Awards, which will honour media agencies and the exceptional people who power them
e4m Staff Nov 11, 2025 12:17 PM
Previously, Siddhartha Sharma has contributed to shows such as ET Now’s Technoholic, TV Today’s Gadgets & Gizmos, and Good News Today
Abbas Zaidi Nov 11, 2025 12:06 PM
Ankit Kapoor, CMO of Wholsum Foods opens up about the brand’s evolution, marketing philosophy, and how Slurrp Farm and Millé are reshaping family meals across India
Aarti Pahwa Nov 11, 2025 10:10 AM
Experts told e4m that most brands and quick commerce platforms use this downtime to build capacity, launch new categories, or expand into new towns
e4m Staff Nov 1, 2025 11:05 AM
Vikram Sakhuja, Partner & Director, Madison World and Chairman, MRUCI on delivering a bigger, better IRS to bring back reliable measurement to print
e4m Staff Oct 6, 2025 11:08 AM
At P&G, Shailesh Jejurikar and four other Indian-origin leaders take the helm, steering the global consumer giant into a new era of leadership from India
Aarti Pahwa Sep 5, 2025 9:25 AM
The DVC, rooted in the belief of King Mahabali’s yearly visit, presents a modern take on how AI helps bridge language barriers and connect people
11Will India hosting the Women’s Cricket World Cup turn it into the hottest pitch for brands? Experts weigh in
Abdul Khan Sep 3, 2025 1:50 PM
From verified data to VR tours, Prasun Kumar, CMO, Magicbricks, explains how the brand is redefining home search and why address is more than just a location
From ‘Real’ to ‘Reel’, real estate is embracing social influencers. From listings to likes, the paradigms are changing. Let’s hear it from the influencers themselves. nitintest
e4m Staff Sep 1, 2025 10:41 AM
In India’s influencer boom, backlash isn’t always bad news - it’s sometimes the rise of infamy-led fame in India’s influencer scene
Aarti Pahwa Aug 29, 2025 3:10 PM
Mitali Maheshwari of Tata Starbucks on how Cold Brew, local flavours, and Gen Z vibes are reshaping India’s coffee culture with cool confidence
e4m Staff Jul 10, 2025 12:50 PM
On the occasion of Atom’s 5th anniversary, Founder Abhik Santara talks about achieving revenue goals and his Cannes ambitions
Ashwin Sheth Group Acquires 50% Stake in ‘One Marina’ Project (PAG Commits USD 65 Mn for Construction in Landmark Rs 2,300 Cr GDV Project).
e4m Desk Jun 13, 2025 12:52 PM
Ashwin Sheth Group Acquires 50% Stake in ‘One Marina’ Project (PAG Commits USD 65 Mn for Construction in Landmark Rs 2,300 Cr GDV Project).
e4m Desk Jun 13, 2025 12:49 PM
The YouTube platform offers content that matches the high-stakes drama of popular Pakistani, Korean, and Turkish series
e4m Staff Feb 22, 2025 4:27 PM
Kalli Purie has been instrumental in shaping the Group's integrated media strategy
neeraj singh Feb 21, 2025 10:53 AM
Influencers are now monetising their presence, and building new means of income via subscriptions, branded merchandise, and coaching services, note industry observers
NATIVE CONTENT Dec 27, 2024 9:49 AM
'This is a landmark moment for sports media rights,' said FIFA President Gianni Infantino
NATIVE CONTENT Dec 24, 2024 9:27 AM
Jasprit Bumrah stars in JK Super Cement’s Game Badal De campaign
NATIVE CONTENT Dec 23, 2024 10:28 AM
Rajat Sharma, Gaurav Banerjee, and R. Mahesh Kumar elected vice presidents, and I. Venkat as treasurer
e4m Staff Dec 23, 2024 10:22 AM
Scent, sound and sips: How sensory marketing is stirring up Indian market
e4m Staff Nov 30, 2024 2:02 PM
Nipun Kaushal, Chief Marketing Officer, YES Bank, reflected on the institution's remarkable comeback journey and rebuilding customer trust
Neeraj Singh & sunny Sainy Nov 30, 2024 1:31 PM
Experts say this new streaming model could attract advertisers looking for innovative ways to engage with audiences
Industry leaders share their optimism about the transformative potential of the merger, highlighting its ability to redefine India’s media landscape
e4m Staff Nov 25, 2024 4:36 PM
Shilpi Kapoor, Chief Marketing Officer, Airtel Payments Bank, reveals how the brand is redefining banking with secure, seamless & inclusive experiences, regional diversity, partnerships and more
e4m Staff Nov 25, 2024 4:24 PM
Samarth Sharma has been with the news organisation for more than four years and was elevated as COO in January 2023
e4m Staff Nov 14, 2024 8:18 AM
Before joining Enormous, Joy Chauhan was Managing Partner (North) and Chief Client Officer at JWT/Wunderman Thompson
e4m Staff Nov 14, 2024 8:14 AM
Shibashish Roy will succeed outgoing CEO and MD Avijit Mitra who is set to retire in March 2025
e4m Staff Nov 12, 2024 10:19 AM
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