Drools onboards Palak Tiwari to promote pet nutrition among Gen Z pet parents
The brand launched a DVC where the actress connects with her furry fans
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Ketchum Sampark downsizes Indian team, retained staff to join FleishmanHillard
Sources say the layoff might impact 40 employees in India and China
Kargo expands APAC CTV advertising offering with Fetch TV
Fetch TV and Kargo have entered into a partnership to drive sales of premium video advertising inventory
Pawesome: Petcare brands go creative with installations at pet festival
From quirky selfie spots to dog-friendly water dispensers, Pet Fed 2023 in Delhi saw brands going all out to get noticed
Ketchum Sampark announces partnership with WTCA
The WTCA is a leading international network dedicated to stimulating trade and investment opportunities
Netcore Cloud names Mahesh Narayanan as its Chief Marketing Growth Officer
Narayanan will be pivotal in accelerating the company's global expansion plans and fortifying its leadership positioning
Mars Petcare awards digital mandate to 22feet Tribal Worldwide
The agency will handle social media, website development, campaign ideation, content creation and SEO strategies for brands Pedigree, Whiskas and Sheba
Shikhar Dhawan, Yuzvendra Chahal and Dhanashree headline Pedigree campaign
#Pedigree6WeekChallenge has been conceptualised by Jack in The Box Worldwide
Planetcast makes investment in cloud-native content platform Desynova
Desynova’s solutions and services enable Planetcast to strengthen and expand its cloud-based content management capabilities
Sanjay Duda named CEO of Planetcast Media Services
Duda will be responsible for spearheading the growth of the company, including building out its ongoing international expansion
Zigly urges pet owners to prioritise their furry friends in new digital film
The second film is live from 7th February 2023
Del Monte ropes in chef Vikas Khanna to promote its Mayonnaise & Ketchup range
Khanna stars in Del Monte’s latest communication campaign – Made by Chefs, Loved by all
Byju's lays off another more than 1000 employees
Employees from engineering, sales, logistics, marketing and communications teams have been asked to leave, say media reports
Netcore announces partnership with Truecaller
The collaboration is expected to save valuable developer hours for the company, apart from the overall improvement in user experience
Unfair competition undermines role of free media in a democracy: Paul Fletcher
At e4m-DNPA Future of Digital Media Conference, Fletcher, Member of Parliament, Australia, shared insights on the issues that the News Media Bargaining Code should address, & more
Sovereign governments decide news media laws, not tech companies in the US: Paul Fletcher
The former Australian Minister for Communications will speak at DNPA Future of Digital Media Conference 2023 today
Netcore Cloud rebrands
Unveils new design & upgraded logo
Colors Bangla partners with Annapurna Swadisht, Kissan Tomato Ketchup, New Extra Spark
Channel brings Annapurna Swadisht and Kissan Tomato Ketchup presents “Rannaghorer Goppo”, Special Partner New Extra Spark
Petcare brand Heads Up For Tails ropes in Kriti Sanon as brand ambassador
The association will further the brand’s commitment to support pet parents
Salil Murthy appointed Managing Director, Mars Petcare-India
Murthy joins Mars Petcare from General Mills, where he was MD for India & South-East Asia
Hatred & boycott - Threats brands need to watch out for in 2022
The year 2021 was marked by a series of ad controversies. Hence, 2022 will be more crucial for brands to determine what kind of content they are putting out and through what channels, say experts
SaaS startup ProfitWheel secures USD 3 million initial seed round
50% of the total investment amount came from Netcore Cloud and ProfitWheel co-founder Vivek Bhargava
Planecast to host Amrita Live on its platform
The platform will host the most popular content from Amrita's library
Tata Power DDL appoints Sonia Sarin as Head of Group – Corporate Communications
Prior to this, Sarin was associated with Ketchum Sampark
N S Rajan to retire from Ketchum Sampark in mid- September
Bela Rajan, Founder, Ketchum Sampark will also retire
Netcore Cloud & Blueshift to help APAC B2C enterprises accelerate customer engagement
The partnership will combine Blueshift’s customer data unification and real-time AI-powered decisioning, with Netcore’s intelligent multi-channel delivery solutions and marketing services
Pedigree encourages everyone to adopt dogs
Strategically supported by BBDO India, the initiative will be amplified through collaborations with DonateKart, key influencers, as well as through social and digital channels
MARS Petcare India names Pitchfork Partners as strategic communication consultant
The Mumbai-based consultancy will handle countrywide communication for the petcare brand
exchange4media unveils list of 'Top 25 PR agencies 2020'
This is exchange4media’s first annual initiative to select, acknowledge and felicitate PR agencies for their outstanding work in the domain
e4m MarTech League: 'Core pillar of VRM is ability to identify Customer Lifetime Value'
Rajesh Jain, Founder & Managing Director, Netcore spells out how to create a Velvet Rope Marketing (VRM) experience for consumers
e4m MarTech League Leadership today: Rajesh Jain to share insights on 'Proficorns' & more
In today's virtual session, Netcore's Founder & MD Rajesh Jain will talk about transforming CMOs into Chief Profitability Officers
Jack in the Box Worldwide wins digital mandate of Mars Petcare
The agency will handle the digital duties of three of their leading products -- Pedigree, Whiskas and IAMS
Companies will have to rethink customer engagement strategies: Rajesh Jain
Rajesh Jain, Founder & Managing Director, Netcore Solutions, talks about the upcoming MarTech trends and how companies can best leverage them
How robust communication has been aiding tech startups headed for a post-COVID world
Experts opine on communication supporting the trailblazers in the tech-startup ecosystem with disruption in technology changing the narrative of storytelling in the digitized post-COVID scenario
BrandStreet conceptualises MTR's campaign for fruit-flavoured chews Laban
The experiential campaign for Laban Stretchy Man from Norwegian brand Orkla aims to create better brand awareness
Netcore announces partnership with Clearout
By using Clearout’s advanced email verification technology, Netcore pro-actively eliminates the possibilities of email bounce back