IMPACT explores how brands can market in the wake of tragedies, shattering cultural stereotypes, or rebuking regressive ideas during the festive season, read on

Abhijit Avasthi Sep 23, 2024 9:52 AM

IMPACT explores how brands can market in the wake of tragedies, shattering cultural stereotypes, or rebuking regressive ideas during the festive season, read on

Aarti Pahwa Sep 20, 2024 11:58 AM

GIPSI has shared 5 insight capsules for Festive 2024 in its Part-1

e4m Staff Aug 8, 2024 2:57 PM

From budget optimization to cross-platform redistribution to day-wise media planning, AI tools promise to take care of everything that smart marketers look for this festive season

Kanchan Srivastava Nov 8, 2023 9:14 AM

Holidays offer a unique opportunity to build and maintain customer loyalty by leveraging emotional connections, personalization and increased consumer spending

Kanchan Srivastava Nov 7, 2023 8:39 AM

The festive surge alters consumer habits, necessitating real-time analytics, personalised campaigns and advanced data integration, say experts

Sohini Ganguly Nov 6, 2023 9:20 AM

The company reported a 4% growth in its standalone net profit at Rs 2,717 crore in Q2. Ad spends increased by 65% to Rs 1,720 crore

e4m Staff Oct 19, 2023 5:50 PM

For the marketing mix, brands will craft a balanced media approach, leveraging TV advertisements, on-ground events and the digital medium

Aditi Gupta Oct 9, 2023 9:06 AM

According to the study, 66% of Diwali shoppers are more likely to consider purchasing from a business if they can contact them via instant messaging

exchange4media Staff Aug 4, 2023 5:32 PM

Wadhwa, Head of Sales, Bikano, Bikanervala Foods Pvt. Ltd., on how the brand stands out in a crowded, colourful market

Shantanu David Oct 26, 2022 8:56 AM

Guest Column: Kunal Mundra, CEO of Cars24, writes how the festive season is a sea of opportunities for brands to have a greater connection with their customers at a personal level

Kunal Mundra Oct 14, 2022 8:58 AM

While inflation continues to bother consumers and brands both, marketers are trying their best to boost their festive sales, say experts

Kanchan Srivastava Sep 7, 2022 8:37 AM

Following a few tumultuous years of lacklustre sales, leading car makers like Maruti Suzuki, Tata Motors and Toyota have witnessed a bumper sale over the last few months

Kanchan Srivastava Sep 5, 2022 8:30 AM

Industry experts say the print AdEx may experience a growth of 15–17% this festive quarter as compared to 2021

Sonam Saini Aug 26, 2022 8:32 AM

With consumers preparing to celebrate the festive season in a big way after two years, and the cricketing season coinciding with it, there is a lot that brands can do. Are brands ready?

exchange4media Staff Aug 9, 2022 8:07 PM

A quick overview of why marketers should consider talking to their audience on Spotify, especially now

exchange4media Staff Oct 5, 2021 4:16 PM

Brands across sectors are expecting a hike in sales as Diwali celebrations are on full swing

Ritika Raj & Simran Sabherwal Nov 13, 2020 8:59 AM

This Diwali, consumers are purchasing high-end products and companies are betting on innovation and new product launches to cater to the changing consumer needs on account of the pandemic

Simran Sabherwal Nov 11, 2020 8:27 AM