IMPACT explores how brands can market in the wake of tragedies, shattering cultural stereotypes, or rebuking regressive ideas during the festive season, read on
IMPACT explores how brands can market in the wake of tragedies, shattering cultural stereotypes, or rebuking regressive ideas during the festive season, read on
GIPSI has shared 5 insight capsules for Festive 2024 in its Part-1
From budget optimization to cross-platform redistribution to day-wise media planning, AI tools promise to take care of everything that smart marketers look for this festive season
Holidays offer a unique opportunity to build and maintain customer loyalty by leveraging emotional connections, personalization and increased consumer spending
The festive surge alters consumer habits, necessitating real-time analytics, personalised campaigns and advanced data integration, say experts
The company reported a 4% growth in its standalone net profit at Rs 2,717 crore in Q2. Ad spends increased by 65% to Rs 1,720 crore
For the marketing mix, brands will craft a balanced media approach, leveraging TV advertisements, on-ground events and the digital medium
According to the study, 66% of Diwali shoppers are more likely to consider purchasing from a business if they can contact them via instant messaging
Wadhwa, Head of Sales, Bikano, Bikanervala Foods Pvt. Ltd., on how the brand stands out in a crowded, colourful market
Guest Column: Kunal Mundra, CEO of Cars24, writes how the festive season is a sea of opportunities for brands to have a greater connection with their customers at a personal level
While inflation continues to bother consumers and brands both, marketers are trying their best to boost their festive sales, say experts
Following a few tumultuous years of lacklustre sales, leading car makers like Maruti Suzuki, Tata Motors and Toyota have witnessed a bumper sale over the last few months
Industry experts say the print AdEx may experience a growth of 15–17% this festive quarter as compared to 2021
With consumers preparing to celebrate the festive season in a big way after two years, and the cricketing season coinciding with it, there is a lot that brands can do. Are brands ready?
A quick overview of why marketers should consider talking to their audience on Spotify, especially now
Brands across sectors are expecting a hike in sales as Diwali celebrations are on full swing
This Diwali, consumers are purchasing high-end products and companies are betting on innovation and new product launches to cater to the changing consumer needs on account of the pandemic