genre
Three out of top 10 brands were from Reckitt Benckiser (India) with 7 percent share of ad volumes
On the digital front, the channel has 1.4 billion views on YouTube
exchange4media Staff Aug 28, 2023 5:26 PM
Experts from television industry say children nowadays look for stories and conversations that are both relatable and engaging
Aditi Gupta May 31, 2023 8:42 AM
According to a report by TAM AdEx, over 1200 advertisers associated with the movie genre during 2022
exchange4media Staff Jan 21, 2023 8:34 AM
The brand has been at the forefront consistently by delivering incisive and accurate news daily
exchange4media Staff Feb 19, 2022 10:06 AM
As per the report, GEC overtook News as the most popular channel genre in terms of advertising in the year 2021
exchange4media Staff Jan 19, 2022 9:02 AM
Experts suggest the overlapping can be a game-changer for both the networks and the industry as advertisers can achieve high GRPs in a cost-efficient manner through 'combo-deals'
Sonam Saini Dec 27, 2021 9:39 AM
Ormax Televate tool is available for GEC, movies, news, kids, music and infotainment genres across all major Indian language
exchange4media Staff Oct 19, 2021 4:40 PM
Jaipuria, Head of Hindi Mass Entertainment and Kids TV Network, Viacom18, said that apart from FMCGs, ed-tech & e-commerce companies have also turned as biggest advertisers for them
Sonam Saini Oct 13, 2021 8:38 AM
As per the weekly data, Sun TV emerged as the top channel across genres, followed by Star Maa on the second spot and Star Plus on the third
exchange4media Staff Aug 27, 2021 8:30 AM
As per the weekly data, Sun TV bagged the first spot in the South market
exchange4media Staff Aug 20, 2021 7:41 AM
The horror-thriller movie will be telecast on 4th June, 2021
exchange4media Staff Jun 3, 2021 2:34 PM
The company's net profit for the quarter was 151% higher at Rs 37.2 crore compared to Rs 14.8 crore
exchange4media Staff May 12, 2021 6:22 PM
The platform provides customised curation of shows and movies based on a user’s preference of language, genre, platform, actor, filmmaker and more from 150,000 movies and 30,000 shows
exchange4media Staff May 12, 2021 5:59 PM
According to experts, advertisers are planning to diversify their ad dollars for the genre in the present and coming quarter
Tasmayee Laha Roy Apr 29, 2021 8:44 AM
Chaudhari has been part of the Marathi film industry for more than 25 years
exchange4media Staff Apr 22, 2021 3:26 PM
Created by ^ a t o m network, the subtle musical notes from plants is decoded with the help of today’s technology to create music for responsible humans
exchange4media Staff Mar 30, 2021 1:21 PM
The horror hit will be telecast on Sunday, 14th March 2021, at 4 pm only on Colors Tamil
exchange4media Staff Mar 11, 2021 12:55 PM
The brand campaign aims to curate and share inspirational stories of female athletes who have overcome seemingly insurmountable hurdles on their path to success
exchange4media Staff Mar 8, 2021 4:36 PM
The OTT consumption in September and October stood at 228 billion minutes and 231 billion minutes respectively
exchange4media Staff Feb 10, 2021 2:12 PM
The online family travel game show will be hosted by celebrity artists Rohit and Manasi Roy
exchange4media Staff Jan 29, 2021 3:56 PM
As per the BARC data, all genres in 2021 have had higher ad volumes in the first week of 2021, with the news genre leading the chart
exchange4media Staff Jan 21, 2021 12:33 PM
As per the data, six out of the top 10 brands in the music genre are from Reckitt Benckiser, viz Dettol (2 brands), Lizol, Vanish, Harpic and Veet
exchange4media Staff Jan 12, 2021 8:16 AM
As per the report, among the top five movie subgenres, Bhojpuri and Kannada films were the new entrants in 2020, while Hindi continued to lead the space
exchange4media Staff Jan 8, 2021 9:00 AM
The refreshed app will allow users to discover the most relevant cricket content anytime, anywhere
exchange4media Staff Dec 18, 2020 12:45 PM
Lulla, CEO of BARC India, addresses key topics such as TV viewership in the lockdown, the impact of data blackout period on the news genre and meter tampering
Naziya Alvi Rahman Dec 8, 2020 8:48 AM
Myntra emerges as the top most growing advertiser in news genre in Aug-Sep
exchange4media Staff Oct 8, 2020 8:59 AM
The channel has also announced a 50% hike in the existing rates, beginning this season
exchange4media Staff Sep 4, 2020 11:14 AM
Aggarwal, Head -Infotainment & Kids, Star & Disney India, talks about their new show Imagine That
Sonam Saini Aug 28, 2020 9:08 AM
Animated series like Little Singham, Kisna and Sheikh Chilli and Friendz are being aired on DD National at 8 am
exchange4media Staff Aug 17, 2020 2:12 PM
The show tracks the journey of Happy and Lucky - the neighbours who believe in giving each other a taste of their own medicine through their daily mischief
exchange4media Staff Aug 17, 2020 1:17 PM
Piccadily Agro Industries, Reckitt Benckiser (India), Hindustan Unilever and Godrej Consumer Products were the leading advertisers for the news genre
exchange4media Staff Aug 6, 2020 8:43 AM
In these years, the channel has undertaken issues of both local and national importance via cutting-edge reportage
exchange4media Staff Jun 30, 2020 1:41 PM
As part of the confidence-building exercise, each artist and technician has been provided with an insurance cover
exchange4media Staff Jun 27, 2020 9:20 AM
In the 5th webinar of the ‘Is NEWS undervalued?’ series, Ajay Gupte, CEO, South Asia, Wavemaker, will discuss whether the rise in viewership translates to growth in revenue for news
exchange4media Staff May 28, 2020 8:41 AM
As per the data for Week 18, DD National ranks one on the top ten channel list in PrimaVu homes, followed by Star Plus & Sony Sab
exchange4media Staff May 20, 2020 2:11 PM
Sam Balsara, Chairman & Managing Director, Madison World shares his insights on the growth of the news genre post-COVID in the ongoing ABP News-e4m Webinar series
exchange4media Staff May 20, 2020 8:33 AM
As part of the ongoing ABP News- e4m Webinar series, Sam Balsara, Chairman & Managing Director, Madison will discuss the growth of the news genre post-COVID
exchange4media Staff May 19, 2020 8:31 AM
Verma in conversation with Naziya Alvi Rahman, Editor, exchange4media, spoke on the topic 'Is NEWS the Genre-Next?'
exchange4media Staff May 14, 2020 9:32 AM
Verma will speak on – Is NEWS the Genre-Next? – during a conversation with Naziya Alvi Rahman, Editor, exchange4media
exchange4media Staff May 13, 2020 8:52 AM
Laptops, Notebooks, Petroleum Jelly, Hairdryers & Events/IT are among the top ten categories that stopped advertising in March and April, due to COVID-19
exchange4media Staff May 11, 2020 9:07 AM
In today's edition of 'Beating All Odds', Pawan Jailkhani, Chief Revenue Officer of 9X Media, speaks with Naziya Alvi Rahman, Editor of e4m
Naziya Alvi Rahman May 8, 2020 8:36 AM
Vikram Sakhuja, Group CEO, Madison Media & OOH- Madison World, explained that although we consume news from various sources today, we tend to trust some more than others depending on the medium
exchange4media Staff Apr 28, 2020 9:08 AM
In March 2020, news genre witnessed a drop of 2% and recorded a total 29% share in ad volume as compared to 31% in February
exchange4media Staff Apr 17, 2020 8:12 AM
As per the report, ICC Cricket World Cup 2011 India vs Pakistan match registered 87% growth in viewership minutes
exchange4media Staff Apr 10, 2020 8:08 AM
As per the BARC-Nielsen report, the Food & Beverage industry dominated the space with a 24% increase sector-wise
exchange4media Staff Apr 3, 2020 8:32 AM
The service promises a range of crime, thriller and horror content for viewers who love edge-of-the-seat entertainment
exchange4media Staff Mar 11, 2020 1:07 PM
The second edition of the Sportstar Aces awards will be held on January 13 in Mumbai
exchange4media Staff Jan 3, 2020 8:28 AM
