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The new state-of-the-art office spans 62,000 square feet and offers a range of advanced amenities for employees
The name is intended to convey the Company’s customer-centric approach
Interactive Avenues' 'IPL 2024: Unveiling The Fan Pulse' report is based on extensive data gathered from online platforms based on the social media buzz generated by IPL 2024
Chandra had argued that NCLT cannot rule on an individual's insolvency
e4m Staff Apr 22, 2024 7:11 PM
The 'variable salary', Zee said, will be given according to the performance of the employees
Guest Column: Writing for e4m's new series 'She Is Strength', Shashi Sinha, CEO of IPG Mediabrands India, shares how his wife has been a guiding light and a constant source of steadfast support to him
Shashi Sinha Mar 8, 2024 9:15 AM
Upon receiving the award for his outstanding contribution to the advertising industry, the CEO of IPG Mediabrands said: ‘We can do well only if the industry is doing well’
Aditi Gupta Dec 2, 2023 7:58 AM
The Global CEO of IPG Mediabrands speaks exclusively to e4m Editor Naziya Alvi Rahman during her first visit to India
Naziya Alvi Rahman Nov 8, 2023 9:32 AM
The index will serve as a guiding resource for marketers, allowing them to prioritize brand and consumer safety in their investment decisions across diverse media platforms
e4m Staff Oct 11, 2023 7:09 PM
Team Ideacafe.agency installed a treadmill on a billboard and invited people to have their fitness check
exchange4media Staff Jun 27, 2023 7:32 PM
The brand will also collaborate with influencers from the fields of nutrition, medicine, and lifestyle
exchange4media Staff Jun 10, 2023 12:00 PM
The group aims to drive interoperability and standardization across the entire TV ecosystem
exchange4media Staff Jun 9, 2023 10:24 AM
The 'deinfluencing’ video claims Cadbury Bournvita has excessive sugar content and other ingredients that can cause harmful diseases like cancer
exchange4media Staff Apr 10, 2023 6:30 PM
Savic will report directly to Mediabrands Global CEO Eileen Kiernan
exchange4media Staff Feb 7, 2023 10:55 AM
Mediabrands Content Studio appointed as creative agency of record
exchange4media Staff Jan 25, 2023 2:51 PM
Daru was previously with Interactive Avenues for 12 years
exchange4media Staff Oct 12, 2022 10:14 AM
The CEO of MediaBrands, India, engaged in an interesting conversation with Naziya Alvi Rahman, Editor, exchange4media during the e4m Confluence 'Media Investments Summit 2022'
exchange4media Staff Oct 10, 2022 8:18 AM
Warren is currently Managing Director of Mediabrands Content Studio
exchange4media Staff Sep 13, 2022 8:11 AM
New BARC Chairperson and IPG Mediabrands India CEO Shashi Sinha answers pressing questions around news channel ratings, landing pages, outliers and more at e4m NewsNext virtual conference
exchange4media Staff May 2, 2022 9:11 AM
Actor Jyoti Gauba, of Kota Factory fame, has been roped in for this campaign
exchange4media Staff Apr 9, 2022 8:46 AM
The campaign has been conceptualized by VMLY&R in partnership with Redfuse media
exchange4media Staff Apr 9, 2022 8:44 AM
Prior to this, Sarkar was with Fulcrum, heading the Unilever Personal Care category
exchange4media Staff Mar 17, 2022 1:00 PM
e4m TV First: Shashi Sinha, CEO, India, Mediabrands, shared his thoughts on the future of TV as a medium of advertising
exchange4media Staff Feb 25, 2022 8:37 AM
The account will be managed out of the agency’s Gurugram office
exchange4media Staff Feb 15, 2022 10:32 AM
Are creative agencies losing their relevance to media agencies that provide 360-degree solutions to the clients?
Naziya Alvi Rahman & Kanchan Srivastava Dec 29, 2021 9:05 AM
e4m Conclave: Lee, Global CEO of IPG Mediabrands, spoke to exchange4media's Director & Co-Founder Nawal Ahuja
exchange4media Staff Dec 14, 2021 8:39 AM
Net ad revenues across digital formats will rise +19% to reach ₹254 billion in 2022, while linear ad sales will grow by +13% to reach ₹499 billion
exchange4media Staff Dec 9, 2021 1:43 PM
Lee, IPG Mediabrands' Global CEO, will be a Keynote Speaker at the event on December 13
exchange4media Staff Dec 6, 2021 8:39 AM
The #WeCan campaign will be rolled out on social media with an impactful video narrated by Farhan Akhtar and via outdoor advertising
exchange4media Staff Nov 15, 2021 4:54 PM
With this phase 2 IPL having just 31 matches, the outlay required by brands to amass large scale reach and attention is much lower
exchange4media Staff Aug 13, 2021 10:38 AM
As the second wave of COVID 19 starts to wane, we interview senior industry leaders and their 'Resilience Story' in the pandemic
Naziya Alvi Rahman Jun 17, 2021 9:09 AM
The service will focus on creating content strategies for Mediabrands India clients
exchange4media Staff May 17, 2021 10:17 AM
As part of the partnership, Vice will make its entire suite of global production content capabilities and creator teams available to Mediabrands’ agencies and clients worldwide
exchange4media Staff May 12, 2021 12:14 PM
The company announced that while its China and India revenue dropped, it had strong gains in Australia and Singapore and saw organic growth in LatAm
exchange4media Staff Apr 29, 2021 2:23 PM
Industry experts discuss the recent findings by BARC India's TV Universe Estimates 2020, which shows a 6.9% growth in Indian TV households in 2020
Sonam Saini & Javed Farooqui Apr 21, 2021 8:54 AM
The two companies will form a bespoke Creator Collective, bringing together a select group of forward-thinking and diverse creators who will provide hands-on guidance to IPG Mediabrands’ clients
exchange4media Staff Apr 7, 2021 3:51 PM
Industry experts discuss the many challenges and opportunities in the year dubbed as the toughest for media agencies so far
Naziya Alvi Rahman Jan 1, 2021 8:57 AM
The partnership is aimed at strengthening Mediabrands’ programmatic advertising offerings
exchange4media Staff Nov 20, 2020 12:39 PM
Reprise Commerce combines the organisation's traditional e-commerce media capabilities with in-depth retail expertise
exchange4media Staff Oct 30, 2020 3:59 PM
The panellists explored how demand will push the economic activities further in the non-metros during the festive season
exchange4media Staff Oct 20, 2020 9:29 AM
The first phase of the 'Rupaiyyah Hai Pahiya campaign is live in print media
exchange4media Staff Sep 21, 2020 4:04 PM
Greater impact to be felt in immediate terms, majority ad buyers and sellers haven’t changed revenue forecasts for Q3 and Q4
Dipali Banka Jun 25, 2020 8:51 AM
Sodhi was previously associated with Mindshare Fulcrum, where he worked for over two years
exchange4media Staff Apr 30, 2020 5:54 PM
Here's how our industry leaders are juggling work and home during the lockdown
exchange4media Staff Apr 11, 2020 8:45 AM
Sinha, CEO of IPG Mediabrands, said TV is still a sizeable business in the rest of the world especially in India
exchange4media Staff Feb 1, 2020 9:03 AM
