Guest Column: Ganapathy Viswanathan, Independent Communication Consultant & author of ‘Mastering the Message’, writes on Omnicom–IPG’s merger and its strategic entry into global communication markets
The new state-of-the-art office spans 62,000 square feet and offers a range of advanced amenities for employees
Reports have quoted IPG as saying that the offer was not credible and that it was an ‘unsolicited approach’
The market is expected to grow at 11.8%
Speaking on the sidelines of Cannes Lions 2024, Jarrod Martin, Global CEO, KINESSO speaks about the value of KINESSO in the IPG network
Interactive Avenues' 'IPL 2024: Unveiling The Fan Pulse' report is based on extensive data gathered from online platforms based on the social media buzz generated by IPL 2024
The net income of the agency stands at $110.4 million
Guest Column: Writing for e4m's new series 'She Is Strength', Shashi Sinha, CEO of IPG Mediabrands India, shares how his wife has been a guiding light and a constant source of steadfast support to him
Susan Credle will continue to serve as Chair of global integrated creative network FCB through the remainder of 2024
Upon receiving the award for his outstanding contribution to the advertising industry, the CEO of IPG Mediabrands said: ‘We can do well only if the industry is doing well’
The Global CEO of IPG Mediabrands speaks exclusively to e4m Editor Naziya Alvi Rahman during her first visit to India
The index will serve as a guiding resource for marketers, allowing them to prioritize brand and consumer safety in their investment decisions across diverse media platforms
The account is currently with IPG’s Initiative
Savic will report directly to Mediabrands Global CEO Eileen Kiernan
Sinha had been associated with ASCI for 20 years
Daru was previously with Interactive Avenues for 12 years
The Chief Data & Technology Officer at IPG Mediabrands spoke to e4m about the recent Acxiom acquisition, data privacy issues and the focus on India
The company already has a strong presence in the US, Europe and China markets
e4m picks up the best ads released between July 02 and July 18, 2022
The campaign has been conceptualised by McCann World Group
The account size is estimated to be Rs 600-plus crore
New BARC Chairperson and IPG Mediabrands India CEO Shashi Sinha answers pressing questions around news channel ratings, landing pages, outliers and more at e4m NewsNext virtual conference
Industry observers say digital marketers are finding alternatives to the cookie-based solutions, involving first-party data & contextual targeting
Credle will continue to be the agency's Chief Creative Officer
For the full year, IPG's revenue from the Asia Pacific market has increased 11% organically to $791.4 million
Lewis will report to Daryl Lee, Global CEO of Mediabrands
Are creative agencies losing their relevance to media agencies that provide 360-degree solutions to the clients?
Naziya Alvi Rahman & Kanchan Srivastava Dec 29, 2021 9:05 AM
e4m Conclave: Lee, Global CEO of IPG Mediabrands, spoke to exchange4media's Director & Co-Founder Nawal Ahuja
Net ad revenues across digital formats will rise +19% to reach ₹254 billion in 2022, while linear ad sales will grow by +13% to reach ₹499 billion
Lee, IPG Mediabrands' Global CEO, will be a Keynote Speaker at the event on December 13
Last year, IPG had named Philippe Krakowsky as its chief executive officer and a member of the board of directors, effective from January 1, 2021
With this phase 2 IPL having just 31 matches, the outlay required by brands to amass large scale reach and attention is much lower
Andrea Cook will lead the new global agency as CEO
As the second wave of COVID 19 starts to wane, we interview senior industry leaders and their 'Resilience Story' in the pandemic
The company announced that while its China and India revenue dropped, it had strong gains in Australia and Singapore and saw organic growth in LatAm
Industry experts discuss the recent findings by BARC India's TV Universe Estimates 2020, which shows a 6.9% growth in Indian TV households in 2020
The two companies will form a bespoke Creator Collective, bringing together a select group of forward-thinking and diverse creators who will provide hands-on guidance to IPG Mediabrands’ clients
The group effected savings of $413.8 million in 2020
Industry experts discuss the many challenges and opportunities in the year dubbed as the toughest for media agencies so far
Scheduled to be held in the second half of 2021, this will be the first-ever T10 event where both men & women teams will be participating
Reprise Commerce combines the organisation's traditional e-commerce media capabilities with in-depth retail expertise
He is currently the COO of the company
The panellists explored how demand will push the economic activities further in the non-metros during the festive season
The developments are reportedly a part of IPG's broader succession plans
The first phase of the 'Rupaiyyah Hai Pahiya campaign is live in print media
Operating income for the second quarter of 2020 stands at $40.5 million, compared to $264.2 million in 2019
Sodhi was previously associated with Mindshare Fulcrum, where he worked for over two years
Here's how our industry leaders are juggling work and home during the lockdown
Sinha, CEO of IPG Mediabrands, said TV is still a sizeable business in the rest of the world especially in India
The mandate includes strategising and executing video-first content to interact with fans over social media platforms of the team