ma
Aaron Raj was previously Editor of CRN Asia and has been with the network for 2 years
e4m Staff Jul 17, 2026 3:23 PM
Netflix has posted operating income of $4.2 billion, up 11% from a year earlier
e4m Staff Jul 17, 2026 3:21 PM
Pooja Chandiramani will also be leading Brand Analytics and Marketing Operations
e4m Staff Jul 17, 2026 1:44 PM
Moves on after a decade with the adtech company, having most recently served as Senior Director
e4m Staff Jul 17, 2026 11:48 AM
The integration brings free and premium content under one platform, expanding sponsorships, shoppable ads and brand partnerships for advertisers
e4m Staff Jul 17, 2026 11:43 AM
Datta has over 26 years of leadership across government relations, media, and sports broadcasting, with senior roles at JioStar, Sahara India, Moser Baer, EuroKids, and Mahindra & Mahindra
e4m Staff Jul 15, 2026 4:42 PM
At the tenth edition of the conference, Mayank Bathwal will engage in a fireside chat with Dr Annurag Batra, Chairman & Editor-in-Chief, BW Businessworld & e4m Group
e4m Staff Jul 15, 2026 4:39 PM
Ganapathy Viswanathan, Communication Consultant & Author, examines how HDFC Bank’s leadership transition underscores trust, transparency and communication in times of uncertainty
e4m Staff Jul 13, 2026 4:55 PM
Prior to her promotion, Himika Gupta held the role of Senior Brand Manager at the bank
e4m Staff Jul 13, 2026 4:53 PM
Sudhir Agarwal has been associated in the newspaper printing and publishing business for nearly 35 years and has been on the company's board since its inception
Industry executives argue that while licence renewals are a regulatory process, stopping ongoing operations before the process is completed creates uncertainty for the entire sector
With TRPs suspended at the start of the crucial festive planning cycle, advertisers may divert budgets to digital platforms where campaign performance can be measured in real time
e4m Staff Jul 7, 2026 11:55 AM
At the unveiling of PMAR 2026, Sam Balsara, Chairman of Madison World, spoke on the structural shifts reshaping the Indian advertising industry
With TRPs suspended at the start of the crucial festive planning cycle, advertisers may divert budgets to digital platforms where campaign performance can be measured in real time
Ganapathy Viswanathan, Communication Consultant & Author, on why the strongest brands don't need logos
e4m Staff Jul 2, 2026 10:51 AM
From watch parties and creator streams to fan rewards and interactive experiences, marketers are finding new ways to turn football fandom into engagement
e4m Staff Jul 2, 2026 10:42 AM
As Zee bets big on football and brands like Mahindra, Diageo and Apple line up FIFA campaigns, industry heads say Indian marketers are chasing fans, cultural relevance and a global audience
e4m Staff Jul 2, 2026 10:39 AM
The latest communication comes after industry executives expected news ratings to return this week following the expiry of the four-week suspension period that ended on June 28
From a 'Bolo Ta Ra Ra' Christmas to a Santa gifting Polycab Green Wires, we bring you a wrap of the brand spots that caught our eye this year
Ajay Kakar, Chairperson of the Abby Awards 2026, spoke to e4m about why agencies must reinvent themselves, embrace integration, and stay ahead of AI-led changes
Influencer industry experts say with brands evaluating audience trust, relevance & engagement quality, RBI's new norms will bring in stricter checks around disclosures, approvals & creator education
Influencer industry experts say with brands evaluating audience trust, relevance & engagement quality, RBI's new norms will bring in stricter checks around disclosures, approvals & creator education
Common Advertisement Code shifts the focus from follower counts to accountability, as marketers say trust, compliance and credibility will become the new currency of creator partnerships
e4m Staff Jul 1, 2026 12:48 PM
As brands invest in creator-led discovery, industry executives say the focus is shifting from viral moments to sustained engagement, with visibility & repeated exposure reshaping marketing strategies
e4m Staff Jul 1, 2026 12:44 PM
In her new role, Uma will lead communications initiatives for the regulator, overseeing corporate communications efforts and stakeholder engagement
e4m Staff Jul 1, 2026 10:53 AM
The panel will also study how the industry can gain better access to institutional finance and explore alternative funding mechanisms for film production
Ganapathy Viswanathan, Communication Consultant & Author, on why the strongest brands don't need logos
e4m Staff Jun 30, 2026 6:12 PM
At the 2026 World Cup, FIFA's clean stadium policy erased billions in naming rights overnight. What happened next was a masterclass in brand behaviour
e4m Staff Jun 30, 2026 6:08 PM
Liz Taylor, Global Chief Creative Officer, Ogilvy, and Kainaz Karmakar, CCO, Ogilvy India, reflect on Ogilvy’s Cannes year and how innovation, craft and culture shape winning ideas globally
e4m Staff Jun 30, 2026 5:19 PM
For decades, Indian agencies have operated under a default setting: If it doesn’t impact millions, it isn’t Cannes worthy. Can we try commercial brand solutions and not bank on social macro-problems?
e4m Staff Jun 30, 2026 5:17 PM
India closed the 73rd Cannes Lions festival with 2 Silver and 3 Bronze Lions from 24 shortlists, a sobering step back from 2025's 32-Lion haul
e4m Staff Jun 30, 2026 5:13 PM
The Rajasthan Royals teen’s IPL run is turning him into a Gen Alpha–Gen Z brand asset, with early endorsement deal reportedly in the Rs 75–80 lakh range—even as experts advise a calibrated approach
e4m Staff Jun 23, 2026 3:26 PM
According to a new report by Rediffusion Consumer Lab, Sooryavanshi's story is about more than statistics and his journey is a case study in how modern prodigies are created
e4m Staff Jun 23, 2026 3:22 PM
At Cannes Lions 2026, PrismaIQ’s Carol Castillo-Frucher says marketers need cultural intelligence, human judgment and better data to use AI effectively.
e4m Staff Jun 23, 2026 1:53 PM
The move reflects the growing importance of creator-led marketing in major global sporting events
e4m Staff Jun 23, 2026 12:30 PM
From watch parties and creator streams to fan rewards and interactive experiences, marketers are finding new ways to turn football fandom into engagement
e4m Staff Jun 23, 2026 12:27 PM
Siddharth Sharma resigns as Airtel Connected Homes CEO, to join Singtel
e4m Staff Jun 22, 2026 11:45 AM
The search for a successor gained momentum after Air India CEO Campbell Wilson confirmed his resignation in April
e4m Staff Jun 22, 2026 11:38 AM
Brands may have to make sharper choices on media allocation, campaign timing and budget phasing if India’s biggest sporting property collides with its biggest consumption season
e4m Staff Jun 18, 2026 12:25 PM
Sachin Sharma, Head, LinkedIn Marketing Solutions, India, says AI-led search and LLMs are reshaping how audiences discover information, products, and expertise
e4m Staff Jun 18, 2026 12:14 PM
He most recently served as Managing Director – Media and CXM at dentsu Singapore
e4m Staff Jun 18, 2026 12:09 PM
Prior to this, Rahul Shinde was Chief Executive Officer of Yum! Brands and Whole Time Director at Devyani International Limited
e4m Staff Jun 18, 2026 12:07 PM
From Shakira's record-breaking anthem to songs the world forgot before the final whistle, here’s the list of FIFA WC anthems, and how much each one resonated with audiences around the world
e4m Staff Jun 18, 2026 11:38 AM
Months after raising concerns over billing practices and platform fees, Publicis and The Trade Desk settled their differences, ending a dispute that triggered wider industry scrutiny
e4m Staff Jun 18, 2026 11:36 AM
Murugavel Janakiraman is the Founder, Chairman, Managing Director & CEO, Matrimony.com.Ltd.; Chairman of TiE Chennai and Vice Chairman of CII Tamil Nadu
e4m Staff Jun 18, 2026 11:29 AM
Previously, Ajit Narayanan led technology for supply chain and commercial platforms at Reliance Retail
e4m Staff Jun 18, 2026 11:14 AM