mca

Prize ceremony to take place in September

e4m Staff Sep 2, 2024 4:59 PM

The deadline for submitting entries is July 20

e4m Staff Jul 11, 2024 3:34 PM

Dogra was with Warner Bros Discovery for 14 years before she stepped down last year as president of its Europe, Middle East and Africa (EMEA) business.

e4m Desk May 29, 2024 1:53 PM

The soft drink brand has also launched a new campaign, #TravelWithLimca, conceptualized by Studio X

e4m Staff May 3, 2024 12:01 PM

On Alia Bhatt's birthday, we revisit some of her recent ad campaigns and brand endorsements

e4m Staff Mar 15, 2024 7:58 AM

The helpline will be available for the public to use in March 2024

e4m Staff Feb 19, 2024 6:57 PM

Adarsh Menon has over 22 years of experience, and has joined Zoomcar after an eight-and-a-half-year stint with Flipkart and a 12-year stint with Hindustan Unilever

e4m Staff Jan 11, 2024 12:01 PM

The ad leverages an interactive questionnaire about hair type and concerns for an immersive and informative experience

e4m Desk Sep 14, 2023 3:58 PM

Sanon has teamed up with mCaffeine parent PEP Technologies to launch the skincare brand Hyphen

e4m Desk Jul 27, 2023 4:51 PM

The campaign is conceptualized and executed by Wondrlab

e4m Desk Jun 8, 2023 6:05 PM

The campaign includes two brand films

e4m Desk Jun 8, 2023 12:48 PM

The DOOH ad company has created a record with a 20m x 5m LED screen floating on the waters next to the Bandra-Worli Sea Link

e4m Desk Mar 22, 2023 11:04 AM

Ogilvy India has conceptualised the campaign starring Jeetender Kumar aka Jeetu Bhaiya

e4m Desk Mar 17, 2023 12:23 PM

Ogilvy India planned a host of activities with the brands at the 83rd edition of Kila Raipur Rural Olympics

e4m Desk Feb 4, 2023 4:54 PM

Cavanagh will be the third President in the company’s 59-year history

e4m Desk Oct 13, 2022 11:38 AM

At the e4m Pride of India Brands - Best of South conference, a panel discussion saw industry leaders speak on how technology can help businesses ace marketing campaigns

e4m Desk Aug 29, 2022 8:35 AM

The #RukMat campaign revolves around motivational theme to encourage the audience to push their boundaries

e4m Desk Aug 22, 2022 6:29 PM

The Cadbury Dairy Milk & Star Sports partnership created many memorable experiences for the MCA ground staff through various initiatives

e4m Desk Jun 7, 2022 10:41 AM

Under the initiative, the brand will provide the ground staff with best-in-class travel, accommodation, nutritional needs and customized jerseys designed by fashion designer Masaba Gupta

e4m Desk Mar 30, 2022 4:11 PM

The actor is now the face of the brand for its body wash and body scrub

e4m Desk Mar 22, 2022 11:20 AM

The agency will handle the entire gamut of media planning, including brand strategy, media buying & implementation

e4m Desk Mar 16, 2022 9:57 AM

Prior to this, he was the President for Growth and Marketplace

e4m Desk Feb 18, 2022 3:47 PM

The mobile branding solution is bullish about mobile advertising and is excited about creating meaningful branding experiences on a global scale

e4m Desk Oct 25, 2021 11:13 AM

For the campaign, Bayer Consumer Health has partnered with GroupM’s MediaCom and mCanvas

e4m Desk Aug 28, 2021 8:51 AM

With Oracle Moat’s integration, mCanvas can provide a comprehensive view of campaign performance to their advertisers

e4m Desk Aug 25, 2021 5:11 PM

mCanvas' mobile ad led to engagement levels that surpassed industry benchmarks

e4m Desk Aug 18, 2021 10:55 AM

The campaign is conceptualised by Havas Media & executed by mCanvas

e4m Desk Aug 11, 2021 1:41 PM

The boxes help in streaming content illegally and have the potential to eat into the subscription revenues of pay TVs and OTTs

Javed Farooqui Jun 14, 2021 9:16 AM

The brand has tied up with mCanvas to leverage mobile as the platform to deliver geo-targeted AR campaigns on the small screen

e4m Desk Mar 23, 2021 10:11 AM

Integrating a number of interactive features and sensors, the ads provide users across North and South India with a seamless brand experience on mobile

e4m Desk Jan 28, 2021 2:49 PM

His next professional move is not yet known

e4m Desk Oct 20, 2020 2:43 PM

The format will aid in creating an added revenue stream for publishers

e4m Desk Sep 15, 2020 1:15 PM

GCPL’s initiative to home deliver essential supplies will be listed under Zomato’s new app feature ‘Zomato Market’

e4m Desk Apr 9, 2020 3:06 PM

Experiential storytelling ad platform, mCanvas has created an interactive mobile-led ad campaign for HDFC Life using real-time face and speech recognition technology

e4m Desk Mar 17, 2020 10:56 AM

Industry experts weigh in on the growing popularity of in-app advertising in India and how marketers can use it to engage with consumers

Shikha Paliwal Mar 11, 2020 8:36 AM

At DAN-e4m Digital Advertising Conference, mCanvas co-founder and CEO shared some of the best practices in creating a memorable mobile ad

e4m Desk Jan 24, 2020 8:36 AM

Idea #IndiaKaLiveNetwork and Flipkart's Big Billion Days Sale were among some of the top interactive ads of 2019

e4m Desk Jan 21, 2020 6:03 PM

Experts discuss the importance of mobile advertising in the digital ecosystem, and how 2020 will be a bigger year for it

Shikha Paliwal Jan 20, 2020 8:21 AM

Reaching over 3 million users, the campaign is witnessing an impressive 1.7% click-through rate

e4m Desk Jan 18, 2020 10:28 AM

As Deepika turns 34 on January 5th, we take a look at her ever-increasing brand associations

e4m Desk Jan 4, 2020 9:09 AM