metaverse
Over 1 lakh interactions with Live TV, VoDs, Short Videos have been observed after the launch, the network said in a release
The hub will feature artists and brands from the entertainment industry
e4m Staff Nov 22, 2023 12:04 PM
At e4m TechManch 2023, AI and metaverse experts discussed the dos and don'ts marketers should keep in mind while creating a digital marketing strategy for tech platforms
exchange4media Staff Aug 11, 2023 12:13 PM
At e4m TechManch, the SVP of Web3 & Metaverse strategy at Media.Monks delivered a keynote address on new ways to engage with the audience
exchange4media Staff Aug 9, 2023 4:06 PM
The ABP Nadu Metaverse is now live and can be accessed via ABP Nadu and other ABP Network websites
exchange4media Staff Apr 14, 2023 2:26 PM
Industry watchers talk about the scope of brands adopting digital avatars in the metaverse
Shantanu David Mar 2, 2023 8:48 AM
Digital leaders opine if data privacy and regulatory concerns are addressed, web 3 can continue to drive innovation and commerce
Kanchan Srivastava Feb 27, 2023 9:17 AM
Advertisers will want to use the metaverse for reaching out to the Gen Z and millennials; creating a truly immersive space can be a game-changer, say industry players
Shantanu David Feb 22, 2023 8:33 AM
They will offer clients strategic in-game placements and enrich customer engagement by allowing advertisers to redirect users to their website or landing page
exchange4media Staff Feb 16, 2023 12:19 PM
The festival slated to be held from June 19 to 23 will focus on inclusivity and sustainability
Kanchan Srivastava Feb 9, 2023 8:45 AM
The launch of 'Starverse' will reportedly coincide with IPL 2023
exchange4media Staff Feb 6, 2023 8:30 AM
The CEO of Dentsu APAC spoke on ‘Creating value in the Web3 digital Economy’ at the unveiling of the Dentsu-e4m Report
exchange4media Staff Feb 3, 2023 11:40 AM
The event is being held in collaboration with Paytm Insider
exchange4media Staff Jan 31, 2023 12:44 PM
Amid massive loss in market value, layoffs and high-level exits, Meta now has to deal with a €390m penalty imposed by a UK court for illegal use of data for targeted ads
Kanchan Srivastava Jan 6, 2023 8:59 AM
We are looking at an explosion of possibilities with 5G supporting AR, VR and a host of virtual integrations, say industry observers
Shantanu David Jan 2, 2023 9:06 AM
Guest Column: Jai Lala, Chief Executive Officer of Zenith India, lists the key trends that will dominate India's dynamic digital landscape in the year to come
Experts discuss their intrigue, optimism and concerns about the elusive metaverse and what the coming years may bring for the field
Shantanu David Dec 16, 2022 9:01 AM
The brand aims to reach a global audience and give them a memorable moment to share around holidays
exchange4media Staff Dec 15, 2022 1:36 PM
Guest Column: Before taking the plunge into the metaverse, Kartik Sharma, Omnicom Media Group India, urges brands to take a learn-and-embrace mindset instead of the we-want-to-be-first approach
Kartik Sharma Nov 2, 2022 8:58 AM
While industry watchers acknowledge metaverse's potential to unlock sustainable revenue models, they believe there should be some forethought about integrating it into every brand strategy
Shantanu David Nov 2, 2022 8:50 AM
At the e4m MarTech Conference 2022, panellists discussed how their respective brands have leveraged the metaverse to create a more personalised experience for their users
exchange4media Staff Oct 18, 2022 11:19 AM
Flipkart will enable select brands to organize unique product launches and create engaging experiences for users within the virtual world
exchange4media Staff Oct 17, 2022 1:44 PM
In his special address at e4m MarTech 2022, Srivastava, Senior Executive Director of Marketing & Sales, Maruti Suzuki, shared glimpses of the brand's journey into the metaverse
exchange4media Staff Oct 17, 2022 8:32 AM
The theatre will provide an immersive movie-watching experience with a plush lobby, box office counter, virtual trailer zones, and popcorn and drinks counters
exchange4media Staff Sep 30, 2022 1:41 PM
Metaphy Labs will empower businesses to create their own end-to-end metaverse capabilities
exchange4media Staff Sep 29, 2022 5:57 PM
From legacy mascots to celebrities to entirely new characters, advertisers and endorsements are going fully virtual
Shantanu David Sep 5, 2022 8:56 AM
Industry players say it is time to embrace metaverse and other tech tools as one can communicate with the audience in a way that is truly engaging
Shantanu David Aug 26, 2022 9:06 AM
At e4m TechManch, industry experts discuss ‘Marketing in the Metaverse: How Brands are Engaging in Virtual Worlds’ in a panel discussion held in a metaverse
exchange4media Staff Aug 16, 2022 9:17 AM
Guest Column: Yash Kulshresth, Chief Creative Officer, ^atom network, shares a few journey starters for Web 3.0
Yash Kulshresth Aug 1, 2022 8:06 AM
Volvoverse - the launch for Volvo XC40 Recharge - is the first-of-its-kind collaboration on metaverse across WPP India’s agencies
exchange4media Staff Jul 27, 2022 9:17 AM
Omar Kabbani, Creative Director, H+K Strategies, METIA team, shares his thoughts about the challenges of the Metaverse, the opportunities it holds and the endless possibilities it offers
exchange4media Staff Jul 19, 2022 6:08 PM
The sports city will be home to cricket stadiums, a sportsplex, sports cafe, gym and much more
exchange4media Staff Jul 15, 2022 12:32 PM
The event was headlined by stand-up comic Zakir Khan and supported by other comics such as Rahul Subramanian, Kaneez Surka, Sahil Shah, Rahul Dua, Kiran Dutta, and Shraddha Jain
exchange4media Staff Jun 22, 2022 11:46 AM
The campaign has been conceptualised by Wunderman Thompson
exchange4media Staff Jun 15, 2022 10:33 AM
The Xstream multiplex is an extension of Airtel’s Xstream Premium offering
exchange4media Staff Jun 14, 2022 12:48 PM
Singh, VP & Head of Marketing, SAP India, shares the company is increasingly focusing on digitally transforming micro, small & medium businesses in India through cloud migration assistance
Shantanu David Jun 14, 2022 8:51 AM
Launches Web3 vertical for creators, consumers and brands
exchange4media Staff May 18, 2022 10:55 AM
Guest Column: Amit Tiwari, TCS Global Head-Marketing Demand Center, explores if the marketers and consumers are ready for the new digital universe
Amit Tiwari May 18, 2022 8:51 AM
On Day 3 of Goafest 2022, the Director & Head of Global Marketing Solutions at Meta India said the next step in metaverse was how to build infra, capability and business context around it
exchange4media Staff May 9, 2022 8:49 AM
The channel has strengthened its digital realm by entering the metaverse for the show’s promotions
exchange4media Staff Apr 22, 2022 4:42 PM
Industry experts believe that the transition to Web 3.0 will enhance data transparency, remove intermediaries and directly connect brands to their consumers
Shantanu David Apr 7, 2022 8:38 AM
This association has been conceptualised and crafted by Wavemaker India for Perfetti Van Melle India in partnership with Viacom18
exchange4media Staff Mar 24, 2022 5:27 PM
Nitin Gupta, Xapads Media CEO, speaks on the changed habits of consumers and how the industry is moving more into digital avenues of advertising
Shantanu David Mar 24, 2022 8:39 AM
Industry observers say gaming allows a wide cross-section of brands to advertise across different genres & metaverse just elevates the experience
Shantanu David Mar 23, 2022 8:36 AM
Industry experts opine that marketers are flocking to metaverse largely to keep youth engaged with their products and technology
Kanchan Srivastava Mar 22, 2022 8:34 AM
The brand will host the Holi party in the virtual world on March 18 & 19
exchange4media Staff Mar 19, 2022 2:14 PM
The Holi Event on Yug Metaverse is a prime example of how Technology can co-exist with Culture and Traditions.
exchange4media Staff Mar 18, 2022 8:01 AM
The platform has unveiled a 3D Hologram of Ajay Devgn and Todphod gaming room
exchange4media Staff Mar 15, 2022 1:13 PM
e4m Game On Summit saw an elite panel of thought leaders share their insights on the role of emerging technologies in the field of esports and online gaming
exchange4media Staff Mar 14, 2022 8:29 AM
