Over 1 lakh interactions with Live TV, VoDs, Short Videos have been observed after the launch, the network said in a release
The hub will feature artists and brands from the entertainment industry
At e4m TechManch 2023, AI and metaverse experts discussed the dos and don'ts marketers should keep in mind while creating a digital marketing strategy for tech platforms
At e4m TechManch, the SVP of Web3 & Metaverse strategy at Media.Monks delivered a keynote address on new ways to engage with the audience
Khar has over two decades of experience in media
The ABP Nadu Metaverse is now live and can be accessed via ABP Nadu and other ABP Network websites
Industry watchers talk about the scope of brands adopting digital avatars in the metaverse
Digital leaders opine if data privacy and regulatory concerns are addressed, web 3 can continue to drive innovation and commerce
Advertisers will want to use the metaverse for reaching out to the Gen Z and millennials; creating a truly immersive space can be a game-changer, say industry players
They will offer clients strategic in-game placements and enrich customer engagement by allowing advertisers to redirect users to their website or landing page
The festival slated to be held from June 19 to 23 will focus on inclusivity and sustainability
The launch of 'Starverse' will reportedly coincide with IPL 2023
The CEO of Dentsu APAC spoke on ‘Creating value in the Web3 digital Economy’ at the unveiling of the Dentsu-e4m Report
The event is being held in collaboration with Paytm Insider
Amid massive loss in market value, layoffs and high-level exits, Meta now has to deal with a €390m penalty imposed by a UK court for illegal use of data for targeted ads
We are looking at an explosion of possibilities with 5G supporting AR, VR and a host of virtual integrations, say industry observers
Guest Column: Jai Lala, Chief Executive Officer of Zenith India, lists the key trends that will dominate India's dynamic digital landscape in the year to come
Experts discuss their intrigue, optimism and concerns about the elusive metaverse and what the coming years may bring for the field
The brand aims to reach a global audience and give them a memorable moment to share around holidays
Guest Column: Before taking the plunge into the metaverse, Kartik Sharma, Omnicom Media Group India, urges brands to take a learn-and-embrace mindset instead of the we-want-to-be-first approach
While industry watchers acknowledge metaverse's potential to unlock sustainable revenue models, they believe there should be some forethought about integrating it into every brand strategy
At the e4m MarTech Conference 2022, panellists discussed how their respective brands have leveraged the metaverse to create a more personalised experience for their users
Flipkart will enable select brands to organize unique product launches and create engaging experiences for users within the virtual world
In his special address at e4m MarTech 2022, Srivastava, Senior Executive Director of Marketing & Sales, Maruti Suzuki, shared glimpses of the brand's journey into the metaverse
The theatre will provide an immersive movie-watching experience with a plush lobby, box office counter, virtual trailer zones, and popcorn and drinks counters
Metaphy Labs will empower businesses to create their own end-to-end metaverse capabilities
From legacy mascots to celebrities to entirely new characters, advertisers and endorsements are going fully virtual
Industry players say it is time to embrace metaverse and other tech tools as one can communicate with the audience in a way that is truly engaging
At e4m TechManch, industry experts discuss ‘Marketing in the Metaverse: How Brands are Engaging in Virtual Worlds’ in a panel discussion held in a metaverse
Guest Column: Yash Kulshresth, Chief Creative Officer, ^atom network, shares a few journey starters for Web 3.0
Volvoverse - the launch for Volvo XC40 Recharge - is the first-of-its-kind collaboration on metaverse across WPP India’s agencies
Omar Kabbani, Creative Director, H+K Strategies, METIA team, shares his thoughts about the challenges of the Metaverse, the opportunities it holds and the endless possibilities it offers
The sports city will be home to cricket stadiums, a sportsplex, sports cafe, gym and much more
The event was headlined by stand-up comic Zakir Khan and supported by other comics such as Rahul Subramanian, Kaneez Surka, Sahil Shah, Rahul Dua, Kiran Dutta, and Shraddha Jain
The campaign has been conceptualised by Wunderman Thompson
The Xstream multiplex is an extension of Airtel’s Xstream Premium offering
Singh, VP & Head of Marketing, SAP India, shares the company is increasingly focusing on digitally transforming micro, small & medium businesses in India through cloud migration assistance
Launches Web3 vertical for creators, consumers and brands
Guest Column: Amit Tiwari, TCS Global Head-Marketing Demand Center, explores if the marketers and consumers are ready for the new digital universe
On Day 3 of Goafest 2022, the Director & Head of Global Marketing Solutions at Meta India said the next step in metaverse was how to build infra, capability and business context around it
The channel has strengthened its digital realm by entering the metaverse for the show’s promotions
Industry experts believe that the transition to Web 3.0 will enhance data transparency, remove intermediaries and directly connect brands to their consumers
This association has been conceptualised and crafted by Wavemaker India for Perfetti Van Melle India in partnership with Viacom18
Nitin Gupta, Xapads Media CEO, speaks on the changed habits of consumers and how the industry is moving more into digital avenues of advertising
Industry observers say gaming allows a wide cross-section of brands to advertise across different genres & metaverse just elevates the experience
Industry experts opine that marketers are flocking to metaverse largely to keep youth engaged with their products and technology
The brand will host the Holi party in the virtual world on March 18 & 19
The Holi Event on Yug Metaverse is a prime example of how Technology can co-exist with Culture and Traditions.
The platform has unveiled a 3D Hologram of Ajay Devgn and Todphod gaming room
e4m Game On Summit saw an elite panel of thought leaders share their insights on the role of emerging technologies in the field of esports and online gaming