As per industry experts, the absence of the Big 4 broadcasters, the DTH platform's reach and the upcoming general elections spurred this aggressive bidding
The slots were bagged by Aastha Bhajan, Aastha Tamil, Bansal News, Chardikla Time TV, MH ONE DIL SE, News 18 UP/UK, News State UP/UK, RT, Sudarshan News, Swadesh News and Vedic
Industry sources say Disney Star, ZEEL, Culver Max Entertainment and Viacom18 plan to bid for the DD FreeDish slots for their Hindi GECs like Star Utsav, Zee Anmol, Sony Pal and Colors Rishtey
The revenue has reduced due to the exit of key channels of big four broadcasters and the drop in overall collection from the news genre, say industry sources
Industry watchers say that the pullout of channels like Star Utsav, Zee Anmol, Colors Rishtey and Sony Pal will also benefit news channels in the form of more slots being allotted to Bucket C
According to senior industry players, news channels want to be on DD Free Dish due to the incremental reach it provides but the cost of buying a slot has increased significantly
The public notice reads that broadcasters desirous of allotment of the slot on DD Free Dish are required to provide clear and unambiguous proof in support of genre classification of their channel
The reserve price has been increased to Rs 50 lakh/annum from Rs 5 lakh/annum, and the incremental amount has been revised to a minimum of Rs 2 lakh and multiples against the initial Rs 10,000
The 44th e-auction allotment of MPEG-2 slots of DD Free Dish was concluded last month where only 53 out of the 54 available slots were sold to the highest bidder
Bids for second annual e-auction of MPEG-2 slots have been higher than reserved prices for all buckets with News & Current Affairs (Hindi / Punjabi) recording the highest increase of over Rs 5 crore