Ravi Santhanam, Group Head, Chief Marketing Officer & Head of Direct to Consumer Business at HDFC Bank, spoke to e4m on leveraging IPL to expand PayZapp’s reach
The ad campaign is conceptualised and created by Mullen Lintas
Wondrlab has created a humorous campaign for the brand
This is the second year of the partnership
The collaboration between Birla Estates and RCB signifies a shared vision of excellence, passion, and integrity, the company said
This is Hindware's third consecutive year of partnership with Punjab Kings as a sponsor and the second year as an associate sponsor for RCB
ConfirmTkt's brand logo will feature on the trousers of RCB's official and training jerseys
From Swiggy to Zepto, brands have come forward to celebrate the stunning performance and historic win as RCB lifts the maiden title
Mia and RCB will be part of the #SheGotGame campaign
During the two-week period, 21 matches will be played across 10 cities
The event demonstrates commitment to sustainability and appeals to the values of environmentally conscious Gen Z and Millennial consumers
Our two cents on the latest spot by the health food brand for the IPL season
As Saudi Aramco and Saudi Tourism Authority partnered with BCCI, Qatar Airways joined hands with RCB to expand their footprint in the world’s second largest market
The group has also introduced RCB Innovation Lab, a service that generates insights, ideas, methodologies and products that shape the future of sports
The Women's T20 League made its debut on March 4th
In an exclusive interview with e4m, RCB chairman Mishra, who is currently the Chief Commercial Officer of Diageo India, shared his objectives behind buying the women's IPL team
With the tagline ‘Namma Karnataka, namma Nippon Paint’, the TVC features the Nippon Paint RCB blobby
The partnership will include a distribution of signed team merchandise and memorabilia along with jerseys and bats
Shreya Sachdev, Head of Marketing, Puma India, says the brand will continue with digital campaigns as they have perfected its place in the medium
The association aims at highlighting the importance of diagnosis in health & wellness
As part of the tie-up, Meesho will be the lead trouser branding partner of all the four teams
The new launches with creative innovations, ahead of the upcoming Tata IPL 2022, is expected to take fan engagement beyond cricket
The match slated to take place between the two teams today on May 3 has been postponed after KKR's Varun Chakaravarthy and Sandeep Warrier tested positive
This agreement will see Nippon Paint’s logo appear on the back of the player’s helmets
RCB plans to work closely with gaming companies and aggregators to integrate casual games within the RCB App
The campaign is being further leveraged across print apart from TV and digital mediums
With #ProtectionFrontFootPe, the life insurer strengthens its commitment towards comprehensive financial protection off the field