Ravi Santhanam, Group Head, Chief Marketing Officer & Head of Direct to Consumer Business at HDFC Bank, spoke to e4m on leveraging IPL to expand PayZapp’s reach

Sonam Saini Apr 29, 2024 8:10 AM

The ad campaign is conceptualised and created by Mullen Lintas

e4m Staff Apr 15, 2024 3:42 PM

Wondrlab has created a humorous campaign for the brand

e4m Staff Apr 9, 2024 11:30 AM

This is the second year of the partnership

e4m Staff Mar 27, 2024 3:34 PM

The collaboration between Birla Estates and RCB signifies a shared vision of excellence, passion, and integrity, the company said

e4m Staff Mar 26, 2024 3:43 PM

This is Hindware's third consecutive year of partnership with Punjab Kings as a sponsor and the second year as an associate sponsor for RCB

e4m Staff Mar 21, 2024 5:33 PM

ConfirmTkt's brand logo will feature on the trousers of RCB's official and training jerseys

e4m Staff Mar 20, 2024 5:37 PM

From Swiggy to Zepto, brands have come forward to celebrate the stunning performance and historic win as RCB lifts the maiden title

e4m Desk Mar 18, 2024 8:58 AM

Mia and RCB will be part of the #SheGotGame campaign

e4m Staff Feb 26, 2024 1:29 PM

During the two-week period, 21 matches will be played across 10 cities

e4m Staff Feb 22, 2024 7:03 PM

The event demonstrates commitment to sustainability and appeals to the values of environmentally conscious Gen Z and Millennial consumers

exchange4media Staff May 18, 2023 10:16 PM

Our two cents on the latest spot by the health food brand for the IPL season

Sandhya Raghavan Apr 25, 2023 3:24 PM

As Saudi Aramco and Saudi Tourism Authority partnered with BCCI, Qatar Airways joined hands with RCB to expand their footprint in the world’s second largest market

Kanchan Srivastava Mar 30, 2023 9:08 AM

The group has also introduced RCB Innovation Lab, a service that generates insights, ideas, methodologies and products that shape the future of sports

exchange4media Staff Mar 27, 2023 10:06 AM

The Women's T20 League made its debut on March 4th

exchange4media Staff Mar 8, 2023 7:17 PM

In an exclusive interview with e4m, RCB chairman Mishra, who is currently the Chief Commercial Officer of Diageo India, shared his objectives behind buying the women's IPL team

Kanchan Srivastava Mar 6, 2023 9:13 AM

With the tagline ‘Namma Karnataka, namma Nippon Paint’, the TVC features the Nippon Paint RCB blobby

exchange4media Staff Apr 15, 2022 1:19 PM

The partnership will include a distribution of signed team merchandise and memorabilia along with jerseys and bats

exchange4media Staff Apr 11, 2022 2:50 PM

Shreya Sachdev, Head of Marketing, Puma India, says the brand will continue with digital campaigns as they have perfected its place in the medium

Shantanu David Apr 5, 2022 8:39 AM

The association aims at highlighting the importance of diagnosis in health & wellness

exchange4media Staff Mar 23, 2022 4:30 PM

As part of the tie-up, Meesho will be the lead trouser branding partner of all the four teams

exchange4media Staff Mar 17, 2022 5:36 PM

The new launches with creative innovations, ahead of the upcoming Tata IPL 2022, is expected to take fan engagement beyond cricket

exchange4media Staff Mar 14, 2022 6:41 PM

The match slated to take place between the two teams today on May 3 has been postponed after KKR's Varun Chakaravarthy and Sandeep Warrier tested positive

exchange4media Staff May 3, 2021 1:55 PM

This agreement will see Nippon Paint’s logo appear on the back of the player’s helmets

exchange4media Staff Apr 5, 2021 1:48 PM

RCB plans to work closely with gaming companies and aggregators to integrate casual games within the RCB App

exchange4media Staff Oct 30, 2020 12:16 PM

The campaign is being further leveraged across print apart from TV and digital mediums

exchange4media Staff Sep 22, 2020 2:19 PM

With #ProtectionFrontFootPe, the life insurer strengthens its commitment towards comprehensive financial protection off the field

exchange4media Staff Sep 21, 2020 1:27 PM