The partnership will help in implementing cutting-edge hyperlocal marketing strategies, significantly enhancing customer engagement and satisfaction
Roma Datta Chobey will take charge as the interim LCS head
Google has kickstarted search for Sanjay Gupta's replacement after his elevation to President APAC
ProManage counts among its clients DHL, Muthoot, ICICI Bank, McDonald's, Mahindra Finance, Bata, Tata AIA, Indian Terrain, Nippon, and more
At Pitch CMO Summit 2024, Satya Prabhakar, CEO, ProManage, spoke about leveraging hyperlocal presence and tech AI to drive growth
The Croma campaign will be out across various channels, including digital platforms, social media, and retail stores
Launches Festival of Dreams campaign with ad films for TV and digital media
The next hearing in the case is on April 25
The electronics retailer has come on board as an official electronics partners
Kaul has spent 29 years in the global media and entertainment industry
The channels will be available for subscription starting March 15, 2023
Our pick of the most innovative ads launched between January 16th and 31st
The film is based on the true event of a Croma customer conceptualized by the Croma in-house creative team
The one-minute commercial has been conceptualised and executed by SoCheers
The films highlight the reaction of people to Croma store offering them dandiya tickets to the top pandals aiming to make their dreams come
Balwani will create a corporate structure, build the brand and serve on the advisory board of IDCA
The account will be serviced from the agency’s Mumbai office
At present, WATConsult is managing social media assets for the brand
The account will be handled by the agency’s Delhi and Mumbai offices
Choubey, Director, Digital First Businesses, Google India, writes, "Stepping out of one's comfort zone and embracing change has such a positive impact in the long run"
In today’s edition of ‘Women Achievers 2022’ series, Roma Balwani, Senior Advisor, Vedanta, says aspiring PR & comm professionals should have confidence in their ability to perform
Prior to joining Byju’s, Chowdhury was Chief Communications & Public Affairs Officer at Dream11
The omni-channel consumer electronics retailer Croma invites creative agencies to submit their elevator pitches by 25th Jan 2022
Four times faster growth of digital channels than offline channels, Blue toppled Black smartphone colour, and 55” inch TV were observed as some of the key trends
Irate netizens also raked up an older controversy involving a test paper on the platform with a 'Hinduphobic' question
Ghosal moves on after a 6.5-year stint at the company
Romano is currently one of the most trusted voices in the football community
The account was won in a multi-agency pitch
The agency will be handling Digital Marketing and Strategy along with Content Production, Social Media Management, Influencer Management, Content Strategy & Creation for the brand
The show will premiere on May 31st at 3:00 pm
The movie featuring Namit Tiwari and Poonam Dubey will air on May 23, at 6 pm
The promo perfectly captures the exciting season in store that will be filled with mini battles
The mandate includes both traditional and digital media as well as creative and strategy for the brand
The initiative will shine the spotlight on 72 such heroes who made a difference to the nation
This exciting romantic drama, starring Vijay Deverakonda, will leave you overwhelmed with feelings with joy, romance and love on 30th January
The audience can look forward to a fun-filled entertaining piece of content with intense emotion and drama
‘Namak Issk Ka’ will be aired Monday to Friday at 9pm
Industry watchers note that if the brand can compete better on strategy, price and features this time, it could emerge victorious with its comeback
PR Pundit will work closely with the brand’s marketing team to devise an integrated communication programme
This is exchange4media’s first annual initiative to select, acknowledge and felicitate such deserving brands with esteemed communication professionals
Women leaders from the world of PR and Corp Comm shared insights from their professional life and valuable lessons learnt from setbacks
The Lifetime Achievement Awards were conferred on Sunayna Malik, MD, India & Senior Vice President, APAC, Archetype, and Roma Balwani, Director – Communications & Brand, Group Vedanta.
Experts weigh in on brands broaching social and ethical issues in their communication to cater to changing consumer sentiments of our age
Balwani, Director, Brand & Communications, Vedanta Group, talks about her journey, role of organizational structure in building equity, gender neutrality and inclusion in the industry and more
From donating a day's salary to PM CARES to mobilising production of essentials, corporate houses are doing their bit to bolster the nation's efforts towards containing the outbreak
The minds behind Facebook’s first-ever ad campaign in India open up about their creative journey and how the multiple campaigns will go on air across the country over the next few weeks
The TVC was launched across national television channels as well as multiplexes