shashank-srivastava
On Day 3 of Goafest 2024, Shashank Srivastava and Sunil Kataria spoke about the evolving market landscape
The three-day advertising fest will kickstart on 29 in Mumbai for the first time
Shashank Srivastava is now designated as a Member of the Executive Committee, effective April 1, 2024
e4m Staff Mar 27, 2024 6:00 PM
From cookie deprecation to AI investment, Shashank Srivastava, Senior Executive Officer (Marketing & Sales), Maruti Suzuki, explains what is setting the tone of his marketing strategy for FY25
Kanchan Srivastava Mar 4, 2024 9:11 AM
The current classification system puts most urban consumers in just two buckets despite huge disparity among their socio-economic status and buying behaviour, experts say
Kanchan Srivastava Mar 1, 2024 8:48 AM
Shashank Srivastava, Senior Executive Officer - Marketing & Sales at Maruti Suzuki India, delivered a keynote at IBC 2024, discussing how marketing helps build stronger connections with the audience
Tanzila Shaikh Feb 3, 2024 9:07 AM
Srivastava, Senior Exec Director, Maruti Suzuki, shares how the brand’s festive season growth numbers are at par with the industry, surpassing the 1-million mark in sales for the first time & more
Naziya Alvi Rahman Dec 8, 2023 1:52 PM
Shashank Srivastava, Amin Lakhani and Ajay Mehta offered a glimpse into the Mindshare-e4m Content Marketing Trends Report on Wednesday
Maruti Suzuki India, Dabur India, Mondelez India, HUL among the sponsors
Rajeev Beotra and Anupriya Acharya appointed to the Board of Governors
e4m Staff Sep 26, 2023 2:32 PM
Srivastava, Senior Executive Officer, Marketing and Sales, Maruti Suzuki, talks marketing strategies and budgets on the 6th anniversary of the company's retail channel ARENA
Aditi Gupta Sep 21, 2023 1:41 PM
Adam Gerhart, Global CEO, Mindshare; Aman Gupta, Co-founder of boAt and Priyanka Gill, Group Co-founder, Good Glamm Group & CEO Good Media Co. will be among the key speakers
exchange4media Staff Jul 11, 2023 7:55 AM
Shashank Srivastava, Maruti Suzuki India’s Senior Executive Officer - Marketing & Sales, spoke on ‘Becoming Future Ready with CTV Advertising’ at the e4m Connected TV Conference 2023
exchange4media Staff Apr 29, 2023 8:42 AM
Senior Executive Director (Marketing & Sales) Shashank Srivastava spoke to e4m on the sidelines of an event. He explains the rationale behind targeting GenZ, more investment in digital, and more
Kanchan Srivastava Mar 2, 2023 9:03 AM
Srivastava, Executive Director at Maruti Suzuki India Ltd, talks of the impact of IPL and more
NATIVE CONTENT Feb 27, 2023 10:17 AM
At ABP Network’s summit, former British PM Liz Truss spoke of the greater role for India as a key player internationally
exchange4media Staff Feb 24, 2023 1:18 PM
The 360-degree campaign will be rolled out across multiple channels like TVCs, print ads, OOH and digital media
exchange4media Staff Nov 28, 2022 2:39 PM
In his special address at e4m MarTech 2022, Srivastava, Senior Executive Director of Marketing & Sales, Maruti Suzuki, shared glimpses of the brand's journey into the metaverse
exchange4media Staff Oct 17, 2022 8:32 AM
Even though marketers are telling exchange4media that they have put in place mechanisms to prevent kickbacks to ad agencies from production houses, corruption appears to be as rampant as ever.
Neeta Nair Aug 18, 2022 8:42 AM
While speaking at the Pitch CMO Summit, the Maruti Suzuki India Senior Executive Director said data-driven targeted marketing helped their new model Brezza get 42K+ pre-bookings
exchange4media Staff Jul 1, 2022 8:35 AM
Senior Executive Director - Marketing & Sales shares his outlook on the growth of the automobile sector in general, & Maruti Suzuki in particular, despite inflation & low GDP growth in Q4
Kanchan Srivastava Jun 3, 2022 8:36 AM
The amount spent on paid search was approx Rs 49 cr in 2021, which is likely to go up in 2022 considering the higher ROI it offers, shares Shashank Srivastava, Executive Director, Maruti Suzuki
Kanchan Srivastava Jan 14, 2022 8:52 AM
Maruti Suzuki Executive Director Srivastava discussed the reasons behind the drop in adverting expenditure in FY21 and the company’s AdEx plan for the year 2022
Kanchan Srivastava Dec 27, 2021 9:22 AM
Executive Director Shashank Srivastava shares that the brand is increasing its focus on regional language marketing and geo-targeted marketing to make the most of the situation
Mansi Sharma Nov 2, 2021 8:48 AM
Shashank Srivastava, Executive Director, Maruti Suzuki India Ltd, says dentsu must put firewalls in place to ensure confidentiality
Neeta Nair Sep 14, 2021 8:38 AM
Auto manufacturers are confident of the sector's recovery in the coming months on the back of vaccine rollouts and reducing coronavirus cases
Sonam Saini Jun 8, 2021 8:21 AM
In a webinar organized by ISA, in association with Free Press Journal and ABP Network, industry leaders discussed how the top brands will tackle the challenges of this pandemic and look beyond
exchange4media Staff Feb 25, 2021 9:20 AM
At the unveiling of the dentsu-e4m digital advertising report, Shashank Srivastava, Executive Director, Maruti Suzuki shared insights on building a future-ready business through digital transformation
exchange4media Staff Feb 5, 2021 9:10 AM
Shashank Srivastava, Executive Director, Marketing & Sales, Maruti Suzuki India Limited, talks about recalibrating the brand’s advertising and strategy in view of the pandemic, and more
Srabana Lahiri Aug 7, 2020 9:02 AM
The film has been released on television with a longer edit on digital; campaign has been supported by elements in print, OOH and social media
exchange4media Staff Aug 1, 2020 9:20 AM
Personalities answered questions raised by common people on Patrika’s Facebook pages
exchange4media Staff May 30, 2020 4:21 PM
Shashank Srivastava, Executive Director, Marketing & Sales, Maruti Suzuki, delivered a keynote session on the topic - Brand transformation in the digital age
exchange4media Staff Jan 24, 2020 8:25 AM
