vice
The integration brings free and premium content under one platform, expanding sponsorships, shoppable ads and brand partnerships for advertisers
e4m Staff Jul 17, 2026 11:43 AM
Q-comm players pulled back their core marketing plank of 10-minute delivery, will this lead to a massive overhaul of their advertising?
e4m Staff Jul 14, 2026 10:48 AM
As part of our new series 'Headline Makers', today we feature Liyaquat who recently joined Bharat 24 as VP & prime-time anchor and will also be launching her independent YouTube channel soon
e4m Staff Jul 2, 2026 10:24 AM
Prior to this, Rahul Shinde was Chief Executive Officer of Yum! Brands and Whole Time Director at Devyani International Limited
e4m Staff Jun 18, 2026 12:07 PM
Previously, Ajit Narayanan led technology for supply chain and commercial platforms at Reliance Retail
e4m Staff Jun 18, 2026 11:14 AM
Amit Banati most recently served as Chief Financial Officer at Kenvue
e4m Staff Jun 18, 2026 10:46 AM
According to sources, she will host the channel's flagship show, 'News Ki Pathshala'
e4m Staff Jun 18, 2026 8:58 AM
Liyaquat brings with her over 19 years of experience in broadcast journalism, political reporting, prime-time anchoring and newsroom leadership
e4m Staff Jun 18, 2026 8:55 AM
Quick commerce is beginning to influence not just how FMCG brands sell, but also what they innovate, price, and prioritise
e4m Staff Jun 17, 2026 11:32 AM
Services emerged as the largest advertising sector on both Linear TV and CTV during IPL 2026
e4m Staff Jun 17, 2026 10:13 AM
As per the central bank said the objective was to ensure that incentive structures do not encourage aggressive sales practices or lead to the mis-selling of products
e4m Staff Jun 17, 2026 10:05 AM
While revenue from operations rose 21% YoY to Rs 184.89 crore in FY26, total income increased 22% to Rs nearly 189 crore
Prior to this, Tipti Kheria was with Radio City India as General Manager - Brand, Marketing & PR
Prior to this promotion, Apoorva Mehandiratta served as Director – Marketing at ZEE5
e4m Staff May 31, 2026 3:53 PM
Before this, Inderpal Singh Jaggi served as Deputy Vice President at Shemaroo Entertainment Limited
Prior to this appointment, Madhav Nayak was associated with Yum! Brands
e4m Staff Jan 7, 2026 11:38 AM
Tata Consulting Engineers has named Puesh Ajmani as Chief Digital Officer, marking a strategic leap toward AI-native engineering and data-led innovation.
OTT platforms have reportedly been resisting telecom operators' push to share infrastructure costs, arguing that it would stifle innovation and increase costs for consumers
Neeraj Singh & sunny Sainy Dec 20, 2024 10:00 AM
The association with KBC is a natural extension of AESL's commitment to education, Aakash said
e4m Staff Aug 28, 2024 3:35 PM
Using outdoor campaigns to go viral has become a powerful tool for brands to expand their reach and spark meaningful conversations with their audience, say experts
Chehneet Kaur Aug 27, 2024 9:27 AM
Prior to this, Taide spent over three decades in marketing at Procter and Gamble
e4m Staff Aug 23, 2024 1:18 PM
Before this, Datta was with CRISIL as its Associate Director of Corporate Communication
e4m Staff Aug 21, 2024 3:07 PM
The ministry has informed stakeholders that a fresh draft will be issued after detailed consultations
e4m Staff Aug 13, 2024 8:29 AM
Industry leaders express concerns over Broadcast Bill exempting DD FreeDish from the encryption mandate that can undermine efforts to combat piracy and maintain industry standards
Aditi Gupta Aug 12, 2024 8:47 AM
Written comments on the consultation paper are invited from the stakeholders by September 6. Counter comments can be submitted by September 20
Manish joins BEI Confluence after a five-year stint as Head-Digital Marketing at Digitalthinkhub
'Rishabh Pant's journey reflects AESL's ethos of perseverance and excellence,' said the company about the appointment
e4m Staff Aug 7, 2024 12:32 PM
While the revised Broadcast Services (Regulation) Bill incorporates some industry feedback, it still has significant ambiguities, say sector experts
Aditi Gupta Aug 2, 2024 9:10 AM
The Bill proposes every broadcaster to appoint a grievance redressal officer to receive and hear complaints in contravention of the Programme Code and the Advertisement Code
e4m Staff Aug 1, 2024 12:29 PM
The revised Broadcast Services (Regulation) Bill, 2024 also introduces a broader regulatory framework for digital news, encompassing individual content creators
Tasmayee Laha Roy and Sonam Saini Aug 1, 2024 8:54 AM
The letter, addressed to I&B Minister Ashwini Vaishnaw, alleges that the consultation process excludes key public stakeholders, including digital media content creators and the general public
e4m Staff Jul 31, 2024 9:06 AM
Sandeep Sethi will now be leading Nestlé Business Services India Pvt. Ltd, a fellow subsidiary of Nestlé India Limited
Guest Column: Anil Pandit, Executive Vice President, Publicis Media Services, writes on the deprecation of third-party cookies and its consequences
Anil Pandit Jun 28, 2024 12:01 PM
TRAI in its recommendations on the National Broadcast Policy has said it was crucial to identify districts and blocks with low-density television penetration
e4m Staff Jun 20, 2024 1:33 PM
Unregulated information and fake news can create havoc or disaster of un-imaginable proportion, Vice President Jagdeep Dhankhar said at a recent event
e4m Staff Jun 19, 2024 9:58 AM
If passed, content created by creator "professionals" on social media platforms like YouTube will be regulated by both MIB and MeitY
e4m Staff Jun 17, 2024 2:37 PM
Prior to this, Ashish Arya was with Disney+ Hotstar as Head - Digital Marketing
e4m Desk Jun 11, 2024 11:52 AM
Amazon Web Services' Purnima Sahni Mohanty delivered a special address on the role of communication in brand building at e4m PR and Corp Comm 40 Under 40 Awards
The two who have an 18% stake in the educational services company are reportedly in talks with private equity investors
e4m Desk May 30, 2024 12:44 PM
Guest Column: Rajiv Gopinath, CCO, Publicis Media Services, shares insights from a study on IPL viewership
Rajiv Gopinath May 22, 2024 8:40 AM
During the ceremony, the statue of Karpur Chandra Kulish, the founder of Patrika, was also unveiled by the Vice President
e4m Staff Apr 30, 2024 6:48 PM
Industry players are unanimous that device interoperability empowers marketers to create unified brand experience, drive engagement, conversion, and ultimately, brand loyalty
Shantanu David Apr 30, 2024 8:36 AM
Ashish Babu has been associated with TCS for 15+ years and has held various positions, including CMO for Europe and the UK as director of communications
e4m Staff Apr 10, 2024 3:12 PM
Sandeep Walunj has 28+ years in Marketing, Digital, Product & Innovation across BFSI, Retail and FMCG sectors
Shalini Gupta won the ‘Entrepreneur of the Year’ award at the 4th edition of PR & Corp Comm Women Achievers’ Awards
The platform by Razorpay will enable users to create a podcast within minutes on a topic of their choice