w
Guest Column: Ganapathy Viswanathan, Independent Communication Consultant & Author, shares how a news story about missing KitKat shipment quickly went viral, catching the attention of brands
Ganapathy Viswanathan 1 day ago
Guest Column: Ganapathy Viswanathan, Independent Communication Consultant & Author, writes on football's unique place in India and how the FIFA World Cup captivates even non-followers
Ganapathy Viswanathan 1 day ago
Market observers and players say ruling a positive move for leader brands, opens a route for legal recourse & levels playing field; category, brand keyword investment likely to see an acceleration
Global enterprises are transforming India GCCs into AI, analytics and customer intelligence hubs, driving digital innovation and enterprise decision-making.
A P Sriram & e4m Staff 1 day ago
Competitor keyword bidding generated an estimated $50 billion a year for Search platforms globally. India's courts have now decided that it was never theirs to sell
The dispute traces its origins to a public exchange over coaching influencers and media coverage of the education sector
The tournament will be played in Sri Lanka from June 9 to June 21, 2026
The move also raises questions about the extent of governmental involvement in the operational and commercial functioning of BARC
According to the company's 2025 Annual Review, Nestlé has raised advertising and marketing expenditure by nearly 9% of sales
Brands, technology platforms are increasingly using AI for behavioural prediction, automated decision-making, functions where the Court has stressed the need for human oversight and accountability
Arshan Saha brings over 17 years of experience in the advertising industry
e4m Staff Jun 8, 2026 12:46 PM
The development comes weeks after Bajaj stepped down as Senior Vice President and Head of Originals at Jio Studios
e4m Staff Jun 8, 2026 11:57 AM
While revenue from operations rose 21% YoY to Rs 184.89 crore in FY26, total income increased 22% to Rs nearly 189 crore
Prior to this, Tipti Kheria was with Radio City India as General Manager - Brand, Marketing & PR
Prior to his elevation, Akhil Juluru held the role of General Manager - Business at the company
Prior to this, Madhurima Kumar was with Razorpay as Business Head, Ad Platform and Offers
Viswanathan has been an integral part of Finolex Cables' leadership team for more than 17 years
RCB's IPL 2026 triumph extended beyond cricket, sparking a wave of moment marketing as brands tapped into the celebratory buzz online
Reliance Digital’s latest campaign also highlights its omnichannel retail strategy, combining in-store experiences with digital accessibility across its nationwide network
Brands may have to make sharper choices on media allocation, campaign timing and budget phasing if India’s biggest sporting property collides with its biggest consumption season
India’s microdrama market is projected to hit $4.5B by 2030 but will it also become advertising’s next big platform as major players join in?
Sitapati is currently Managing Director & Chief Executive Officer of Godrej Consumer Products
Bopche’s departure follows the earlier exit of Jitender Dabas from Cheil X this year
The matter stems from a petition filed by AIDCF, which has challenged Prasar Bharati’s move to onboard linear satellite television channels on its OTT platform WAVES
e4m Staff May 31, 2026 4:01 PM
Sitapati is currently Managing Director & Chief Executive Officer of Godrej Consumer Products
e4m Staff May 31, 2026 3:55 PM
At the e4m PR & Corp Comm Women Achievers Summit 2025, the session explored the defining role of mentorship and how it continues to shape professionals, leadership journeys, and workplace cultures
e4m Staff May 31, 2026 3:51 PM
The objective is not merely to generate visibility, but to create campaigns that stand out, spark conversation and connect with entirely new consumer groups
e4m Staff May 31, 2026 3:48 PM
From nostalgia and qawwalis to algorithm-age fashion and Parkinson's empathy: Indian advertising finds its cultural footing this week
e4m Staff May 31, 2026 3:44 PM
Shashi Shekhar Vempati takes over as Chairperson of the Central Board of Film Certification (CBFC) from Prasoon Joshi, who was recently appointed Chairman of Prasar Bharati
Before this, Kumar was Senior Vice President – Product & Merchandising at Bata India
Twitter honors women's voices and empowerment through the #EveryWoman campaign, highlighting impactful conversations and initiatives for International Women's Day.
She most recently held the role of Global Head of Digital at Marico Limited
e4m Staff Apr 20, 2026 10:07 AM
Anoop Manohar, Chief Marketing Officer at Axis Bank, said digital now contributes over 50% of the bank’s marketing mix, with the brand also exploring influencer collaborations
e4m Staff Mar 17, 2026 2:41 PM
Transitioning from his role as Chief Growth Officer, Awanish will now lead the group’s operational strategy and will be instrumental in mapping the next phase of the group’s evolution
e4m Desk Mar 17, 2026 11:54 AM
Geopolitical conflicts abroad can ripple into India’s property market, driving up costs and unsettling sentiment.