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Guest Column: Ganapathy Viswanathan, Independent Communication Consultant & author of ‘Mastering the Message’, writes on Omnicom–IPG’s merger and its strategic entry into global communication markets
Designed purely for cybersecurity, the app helps citizens stay protected from online threats
Sanjeev Mulchandani has also held senior roles at ZEEL, iTV Network, Network18, among others
e4m Staff Dec 4, 2025 10:06 AM
Guest Column: Sagar Mahabaleshwarkar, Executive Director at Salt Brand Solutions, pays homage to the late advertising icon Neil French
e4m Staff Nov 25, 2025 10:55 AM
Before this appointment, Durga Chakraborty served as Associate Vice President at Sony Pictures Networks
e4m Staff Nov 21, 2025 10:34 AM
WPP Media will lead Henkel’s digital media activation across all 30 markets in Europe out of Düsseldorf and London
e4m Staff Nov 21, 2025 10:01 AM
Awasthi had been associated with NDTV India for nearly two and a half years as Consulting Editor
e4m Staff Nov 21, 2025 9:39 AM
Vanilla Films, creates a poetic brand film rooted in the present with ‘Kasturi’.
New Delhi: Seedtag, the global neuro-contextual advertising company, has released the results of a first-of-its-kind neuroscience study conducted with Professor Moran Cerf of Columbia University.
A 'unity of purpose' has been witnessed between Hindu and Muslim supremacists, who consider themselves the sole spokespersons of 'their community'.
e4m Desk & e4m Staff Nov 20, 2025 11:22 AM
The screen, once a realm of artistic inquiry, is being refitted as an ideological archive where myth passes for evidence and feelings stand in for facts.
e4m Desk Nov 20, 2025 11:03 AM
President attacks Democrats in post on Truth Social after US lawmakers swiftly move bill through Congress
e4m Staff Nov 20, 2025 10:34 AM
With the wedding season creating multiple purchase occasions, marketers say focus is on digital, influencer & in-store visibility; higher per-wedding budgets, premiumisation driving spends
A P Sriram Nov 17, 2025 1:32 PM
Chairman Philip Jansen and CEO Cindy Rose each buy 50,000 shares in simultaneous transactions, signalling leadership's confidence in the advertising giant's future prospects
e4m Staff Nov 17, 2025 12:37 PM
Star India had contributed $84 million to the segment in the same quarter last year, and its absence this year also pushed international operating income down to $(33) million from $52 million
e4m Staff Nov 14, 2025 1:35 PM
In practice, DIPR rates are typically 10% to 50% higher than DAVP rates
Chehneet Kaur Nov 14, 2025 1:32 PM
Vinod Thadani, Chief Growth Officer, Dentsu Media & CEO, iProspect and Rohan Mehta, CEO, FCB Kinnect, were the runners-up in this category
WPP has asked McKinsey & Company to help examine its service model, client delivery mechanisms and operational efficiency across markets
NATIVE CONTENT Nov 12, 2025 10:20 AM
The company’s revenue from operations has increased by 15 per cent when compared to the same period last year
Abdul Khan Nov 11, 2025 12:25 PM
Industry insiders say excluding landing page viewership from TRPs could shrink annual spends on this marketing channel by up to 70%, forcing networks to rethink distribution-led visibility strategies
Aditi Gupta Nov 11, 2025 12:23 PM
Arnab Ray has been leading the Tata Motors PV and Tata. ev businesses at FCB Ulka for the last six years
With the Rs 4,500 cr IPO approaching, Radhika Zingade, Group Marketing Head at InCred, outlines strategies to expand market reach & boost investor trust
Aarti Pahwa Sep 3, 2025 1:16 PM
Ankush Gadi of Franklin Templeton India explains how AI and analytics are reshaping asset management, from lead scoring and sales intelligence to governed personalization and explainable AI.
e4m Staff Sep 3, 2025 12:27 PM
Salesforce trims roles as AI takes on more routine support tasks, reflecting a wider enterprise shift to automated service with human oversight and stronger governance.
e4m Staff Sep 3, 2025 12:23 PM
EnterMind launches in Singapore with a whole brain AI model to help enterprises in Southeast Asia and India scale real world AI across retail, telecom, finance and insurance..
e4m Staff Sep 3, 2025 12:16 PM
Cheil India transforms into Cheil SWA Group, integrating seven companies to deliver full-funnel, data-driven marketing and digital transformation solutions
WhatsApp’s new per-message billing model pushes marketers to prioritise value, timing, and ROI over volume
e4m Desk Jul 23, 2025 11:19 AM
Champions Trophy 2025: India’s final clash sends ad rates soaring 20-25%
Aarti Pahwa Mar 7, 2025 2:27 PM
TRAI service authorisation: Some radio players on board, others seek smartphone FM push
Manish Kalra was recently appointed as Chief Business Officer for Global Markets at ZEE5
Neeraj Singh & sunny Sainy Dec 26, 2024 11:33 AM
Jasprit Bumrah stars in JK Super Cement’s Game Badal De campaign
NATIVE CONTENT Dec 23, 2024 10:28 AM
Prior to this, Karan Bhalla was the General Manager - Marketing at The Phoenix Mills Ltd y1
Neeraj Singh & sunny Sainy Dec 19, 2024 2:18 PM
Scent, sound and sips: How sensory marketing is stirring up Indian market
e4m Staff Nov 30, 2024 2:02 PM
Australia bans social media for under-16s: A glimpse into the future for platforms?
Neeraj Singh & sunny Sainy Nov 30, 2024 1:55 PM
AJIO breaks tradition by launching Varun Dhawan on LinkedIn in an innovative campaign for its Black Friday sale
e4m Staff Nov 29, 2024 2:59 PM
IMPACT speaks to Varun Koorichh, VP of Marketing, Diageo India, as he shares his insights on McDowell’s entry into the white spirits market and the key role of continuity in building legacy brands
e4m Staff Nov 28, 2024 5:28 PM
Samarth Sharma has been with the news organisation for more than four years and was elevated as COO in January 2023
e4m Staff Nov 14, 2024 8:18 AM
Before joining Enormous, Joy Chauhan was Managing Partner (North) and Chief Client Officer at JWT/Wunderman Thompson
e4m Staff Nov 14, 2024 8:14 AM
CEO Alan Mamedi and Chief Strategy Officer Nami Zarringhalam are leaving their current operational roles
e4m Staff Nov 12, 2024 9:25 AM
The Amazon veteran will assume the new role effective August 1, 2025, a day after the current Chairman and Managing Director, Suresh Narayanan, retires
The ad aims to promote Manappuram Finance’s instant gold loan app which allows to get a gold loan anytime from anywhere
neeraj test Sep 16, 2024 10:16 AM
As a part of this association, she will feature in its upcoming initiatives, campaigns
e4m Desk Sep 13, 2024 10:20 AM
In this edition of Pitch BrandTalk, Vineeth Vishwambharan, VP & Business Head - Marketing & Sales, Adani Wilmar Ltd. shares marketing initiatives, plans for the festive season and more
e4m Staff Sep 12, 2024 1:03 PM
The campaign with Sen will play out on her channels to attract maximum visibility
e4m Staff Sep 12, 2024 12:55 PM
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