Gadgets360 Emerges as the World’s Top Tech News Platform
The platform recorded 24.51 million unique users worldwide during December 2025
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After Lallantop exit, is Saurabh Dwivedi headed to The Indian Express Group?
While there has been no official confirmation so far, reliable sources indicate that discussions are underway for Dwivedi to take on a role centred around Hindi YouTube content
Leeford Healthcare appoints Tiger Shroff as brand ambassador
Partnership is for Leeford’s orthopedic & mobility aids division; nationwide ‘Fit Raho, Hit Raho’ campaign launched
WPL 2026: Brands go beyond jerseys, focus on story-led spots
Jemimah Rodrigues, Shefali Shah, Harmanpreet Kaur and Smriti Mandhana take the lead in campaigns around this WPL
Two authorities, one industry: India’s broadcast rules stuck in limbo
While the TRAI frames itself as the guardian of consumer interest and market order, the MIB retains control over licensing, policy framing and final rule-making
Why kids’ care is rewriting premium marketinge4m
Premiumisation in kids’ care has moved beyond products to become a lifestyle choice, reshaping how Indian families spend across education, wellness, clothing and everyday life
How TV news should diversify beyond ads to thrive in 2026
With strong viewership across regional and rural India, TV news is poised to unlock new revenue opportunities
Is digital’s rise rewriting the very role of advertising?
As people, creators and AI shape belief earlier in the journey, advertising is being repositioned—from persuasion engine to trust amplifier: marketers and advertising leaders tell e4m
Asad Ayaz named Chief Marketing and Brand Officer of The Walt Disney Company
Asad Ayaz assumes this new role after eight years as President of Marketing for The Walt Disney Studios, and leading marketing for Disney+
Demand revival, policy stability & GST relief: What brands want from Budget 2026
Industry leaders are also calling for higher infrastructure spending, stronger credit support for MSMEs, and targeted incentives to improve competitiveness
Mona Jain to exit Pankaj Krishna’s venture, take on leadership role in big organisation
Jain has in the past worked with ABP Network and Zee Media
Budget Wishlist: Broadcasters pitch GST cut on TV, OTT subscriptions to revive demand
According to sources, a broadcasters’ body has urged the government to reduce GST on subscriptions across cable television and OTT platforms from the current 18 % to 5%
Airtel Business names Shreyas Mehrotra as CMO & Head of Digital Sales
Before this promotion, Shreyas Mehrotra served as Marketing Head at Airtel Business
Maha civic polls: Parties spend nearly Rs 5 crore on Google & Meta ads
BJP emerged as the largest spender by a wide margin, investing Rs 2.33 crore across 685 ads
Paramount escalates WBD takeover battle with lawsuit
The lawsuit aims to compel Warner Bros to disclose the financial analysis that led its board to support Netflix’s $82.7 billion cash-and-stock deal
AI Overviews drive up healthcare Search acquisition costs, organic CPCs jump 45%
Industry observers say the feature has been quietly squeezing organic visibility for healthcare players who have historically relied on search-led discovery
Sumanta Datta steps down as CEO of ABP Network
Datta is leaving after a short tenure of one year
Why India’s broadcasters are turning to the orange economy
Broadcasters are increasingly integrating digital creators into TV, offering new platforms and opportunities as traditional media adapts to the creator-driven attention economy
UK regulator probes X over Grok deepfake images
The government is fast-tracking new legislation as Ofcom investigates concerns over AI-generated sexual content on digital platforms
India’s bets for 2026: Confidence vs concern: Rediffusion-ICYMI report
In this ICYMI report, we break down India's 2026 mindset: how confidence and concern are fighting for the driver's seat.
Karen Ngui to exit as Head of Group Strategic Marketing & Communications at DBS Bank
Prior to joining DBS Bank, Karen Ngui worked at Standard Chartered Bank
Thalapathy Vijay’s political entry: What it means for his brand, films and endorsements
Actor Vijay’s brand now spans cinema and politics, prompting questions about how his films and public image influence each other and the potential implications for his brand
Red Bull India puts Rs 80–90 crore integrated media mandate up for pitch
The account spans end-to-end media planning and buying across digital and traditional platforms; incumbent agency is Wavemaker
WPL 2026 sponsorship spends may hit Rs 130 cr: No longer a ‘test’ match for brands?
A wide spectrum of brands has lined up behind the WPL this season, cutting across FMCG, automotive, consumer durables, BFSI, technology, lifestyle and home-improvement categories
Farah Khan at 61: From BO hits to YouTube success – Key takeaways from her content journey
Farah Khan has expanded her influence beyond cinema, building a thriving YouTube presence that demonstrates how consistency, collaboration, and platform ownership drive sustainable relevance
First Kolhapuri chappals, now chai perfume: Prada turns to India for inspiration again
The perfume retails for $190 which is approx Rs 17,000
BCCI hands Tata WPL 2026 ceremonies and match entertainment mandate to Laqshya Media Group
Laqshya Media Group will orchestrate the entire spectator experience across all 22 matches
Why are news channels tuning into live concerts?
News broadcasters are looking at live events as brand extensions rather than immediate P&L drivers, offering visibility, audience engagement and cross-platform value, share experts
Paramount Skydance defends Warner Bros Discovery bid with ‘greater value’ promise
In its argument, Paramount has said that the cable business at the centre of Netflix’s proposal holds little to no standalone value
Sony’s organisational rejig plan sparks layoff buzz
SPNI India is expected to announce an organisational rejig this month, with sources indicating that up to 180 to 200 roles could be impacted as part of a cost rationalisation exercise
Omnicom unveils its much-awaited AI-driven platform ‘New Omni’
New Omni integrates data, identity, creativity, media, commerce intelligence & AI into a single marketing architecture and would be a direct challenger to Publicis’ Epsilon
Why are Indian TV and OTT players betting big on start-up reality shows?
Start-up shows offer real stakes, real money and real consequences, something scripted reality formats had begun to lack, note industry experts
Mitul Sangani steps down as CEO of News18 Digital
Sangani, who took charge as CEO – News18 Digital in April 2025, has been one of the key architects of Network18’s digital news business over the last several years
FMCG marketers gear up for higher ad spends in 2026—with a reworked playbook
FMCG players are expected to raise ad spends by 10% in Q3 and Q4, even as they rethink how—and where—incremental investments should be deployed
Meesho elevates Milan Partani as General Manager – Commerce Platform
Prior to the elevation, Milan Partani was General Manager - User Growth and Content Commerce
Diamonds in today’s India: From family asset to personal statement
Guest Column: Ganapathy Viswanathan, Independent Communication Consultant and author, writes on how diamonds in India are shedding tradition-bound meanings and becoming personal markers of achievement
IMA 2025 to celebrate excellence and marketing brilliance this February
This year, it will be the 12th edition of the awards
Kenvue appoints Madhav Nayak as Vice President & Chief Marketing Officer for Asia-Pacific
Prior to this appointment, Madhav Nayak was associated with Yum! Brands
Siddharth Shekhar promoted to Director, LCS at Google India
In his expanded role, Siddharth Shekhar will oversee government and public sector, BFSI, education and automotive sectors
From moment marketing to core strategy: The rise of fastvertising
Fastvertising is real-time marketing that joins live cultural moments with relevance, letting brands earn attention rather than buy it in a market of scarce focus
Three decades, one industry: The professional legacy of Avinash Kaul
Avinash Kaul's next move is not known but it is believed he has been approached by large media and tech players to lead their operations and also to serve on the board of these large enterprises
Why are production houses opening their doors to strategic capital?
From hit-driven businesses to IP-led studios, content producers are reworking their financial playbooks as costs rise, revenues fragment and global ambitions sharpen
WPP launches Agent Hub on AI marketing platform - WPP Open
Agent Hub has been launched with a curated set of ‘Super Agents’
How brands revived Bollywood iconic pairs in 2025
This strategy is not new, but its renewed visibility in 2024 and 2025 points to a larger shift
Lumio appoints Varun Nair as Head of Marketing
He joins Lumio after serving as Head of Brand Marketing at POCO India
The 10-minute question: Why gig worker protests matter to quick commerce advertisers
The strikes have revived a deeper debate around the Q-commerce model and exposed a more fragile fault line: dependence on speed not just as a consumer hook, but as an advertising engine
Will 2026 formalise the creator economy?
As influencer marketing enters 2026, the industry is confronting a paradox. While creator supply continues to expand, tolerance for surface-level influence is rapidly shrinking
Senior journalist Amitabh Agnihotri to move on from TV9 Network
Amitabh Agnihotri will be launching a new media venture
Santoor: The soap that didn’t wash away its identity
Santoor, according to parent company Wipro Consumer Care, has emerged as India’s largest soap brand, clocking an estimated revenue of Rs 2,850 crore in 2025
Universal Music Group picks up minority stake in Excel Entertainment
The deal is to be formally unveiled in Mumbai today, marking one of the most significant global music investments in an Indian production house