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With the Rs 4,500 cr IPO approaching, Radhika Zingade, Group Marketing Head at InCred, outlines strategies to expand market reach & boost investor trust
Aarti Pahwa Sep 3, 2025 1:16 PM
Ankush Gadi of Franklin Templeton India explains how AI and analytics are reshaping asset management, from lead scoring and sales intelligence to governed personalization and explainable AI.
e4m Staff Sep 3, 2025 12:27 PM
Salesforce trims roles as AI takes on more routine support tasks, reflecting a wider enterprise shift to automated service with human oversight and stronger governance.
e4m Staff Sep 3, 2025 12:23 PM
EnterMind launches in Singapore with a whole brain AI model to help enterprises in Southeast Asia and India scale real world AI across retail, telecom, finance and insurance..
e4m Staff Sep 3, 2025 12:16 PM
Cheil India transforms into Cheil SWA Group, integrating seven companies to deliver full-funnel, data-driven marketing and digital transformation solutions
WhatsApp’s new per-message billing model pushes marketers to prioritise value, timing, and ROI over volume
e4m Desk Jul 23, 2025 11:19 AM
Champions Trophy 2025: India’s final clash sends ad rates soaring 20-25%
Aarti Pahwa Mar 7, 2025 2:27 PM
TRAI service authorisation: Some radio players on board, others seek smartphone FM push
Manish Kalra was recently appointed as Chief Business Officer for Global Markets at ZEE5
Neeraj Singh & sunny Sainy Dec 26, 2024 11:33 AM
Jasprit Bumrah stars in JK Super Cement’s Game Badal De campaign
NATIVE CONTENT Dec 23, 2024 10:28 AM
Prior to this, Karan Bhalla was the General Manager - Marketing at The Phoenix Mills Ltd y1
Neeraj Singh & sunny Sainy Dec 19, 2024 2:18 PM
Scent, sound and sips: How sensory marketing is stirring up Indian market
e4m Staff Nov 30, 2024 2:02 PM
Australia bans social media for under-16s: A glimpse into the future for platforms?
Neeraj Singh & sunny Sainy Nov 30, 2024 1:55 PM
AJIO breaks tradition by launching Varun Dhawan on LinkedIn in an innovative campaign for its Black Friday sale
e4m Staff Nov 29, 2024 2:59 PM
IMPACT speaks to Varun Koorichh, VP of Marketing, Diageo India, as he shares his insights on McDowell’s entry into the white spirits market and the key role of continuity in building legacy brands
e4m Staff Nov 28, 2024 5:28 PM
Samarth Sharma has been with the news organisation for more than four years and was elevated as COO in January 2023
e4m Staff Nov 14, 2024 8:18 AM
Before joining Enormous, Joy Chauhan was Managing Partner (North) and Chief Client Officer at JWT/Wunderman Thompson
e4m Staff Nov 14, 2024 8:14 AM
CEO Alan Mamedi and Chief Strategy Officer Nami Zarringhalam are leaving their current operational roles
e4m Staff Nov 12, 2024 9:25 AM
The Amazon veteran will assume the new role effective August 1, 2025, a day after the current Chairman and Managing Director, Suresh Narayanan, retires
The ad aims to promote Manappuram Finance’s instant gold loan app which allows to get a gold loan anytime from anywhere
neeraj test Sep 16, 2024 10:16 AM
As a part of this association, she will feature in its upcoming initiatives, campaigns
e4m Desk Sep 13, 2024 10:20 AM
In this edition of Pitch BrandTalk, Vineeth Vishwambharan, VP & Business Head - Marketing & Sales, Adani Wilmar Ltd. shares marketing initiatives, plans for the festive season and more
e4m Staff Sep 12, 2024 1:03 PM
The campaign with Sen will play out on her channels to attract maximum visibility
e4m Staff Sep 12, 2024 12:55 PM
testWith the focus now being on zero-party, first-party data, for marketers aiming to deliver tailored experiences the news ecosystem presents challenges & opportunities, say industry observers
e4m Desk Sep 12, 2024 11:59 AM
The ad has been conceptualized by Network Advertising and produced by 10 Films
Aarzoo Snigdha Sep 10, 2024 3:19 PM
Be Unstoppable: Foxtale’s first-ever brand film celebrates woman-power and resilience
e4m Desk Sep 10, 2024 12:19 PM
According to D&P Advisory titled IPL Valuation Report 2024, the central revenue pool for WPL is not expected to achieve the same rapid growth as IPLlll
exchange4media Chennai Bureau Sep 10, 2024 7:48 AM
Many newspapers have either reduced their circulation or shut some editions to improve profitability. Publishers hope advertisers would invest more once the IRS returns
Kanchan Srivastava Sep 9, 2024 8:49 AM
Before joining TV9 Network Tiwari was part of India Today Magazine (Hindi)
e4m Staff Sep 7, 2024 11:18 PM
The dispenser is giving away 1,000 modaks daily, dispensing around 142 modaks each hour
The brand bagged gold under the ‘Best Multi Mobile Channel Campaign’ sub-category
Foxtale’s new brand film exhorts every woman to channel their unstoppable spirit
Prior to this, Claudia Wallace was with BMB Agency as Managing Director.
Prior to this, Anvesha Poswalia was with HUL as Digital & E-commerce Lead - Home Care
Vishal Subharwal, CMO and Group Head-Strategy, HDFC Life, spoke about key strategies to attract the consumers in an ever-evolving market at the Pitch BFSI Marketing Summit
The Jury Chair for the third edition is Vipul Mathur, Executive Director-Personal Care, HUL & Unilever South Asia
Vaishnaw is recognized for his leadership in India's AI regulatory landscape, emphasizing a balanced approach to innovation and safeguards
Dentsu leaders Anita Kotwani, Amanda Morrissey, Shenda Loughnane and Prerna Mehrotra spoke to e4m on new accounts, plans for India, the process of rebuilding and much more
Neeta Nair Sep 6, 2024 8:38 AM
Kedar Lele last held the position of ED - HUL, Head of Sales & Customer Development, South Asia
This collaboration, featuring filmmaker Karan Johar and actors Karan Wahi and Karanvir Bohra, introduces two popcorn flavours
The report notes that with notifications welcomed and intrusions tolerated by customers on apps, festive season is the best time to collect first party data
The brand won the gold metal under the ‘Best Use of User Generated Content’ sub-category
According to Sun TV Network’s annual report, the network’s income from subscription grew 5% whereas income from advertising and sale of broadcast slots declined by 1.89%
