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For this year’s festival of creativity, White Rivers Media has submitted campaigns executed for Astral Foundation, Amazon miniTV's show 'Hip Hop India' and Pulse Candy
e4m Staff Jun 12, 2024 9:08 AM

The TVC is for Lotus Herbals’ White Glow Vitamin C Gold Radiance Serum
e4m Staff Feb 20, 2024 3:05 PM

The integrated digital marketing agency won 8 golds, 1 silver and 4 bronze metals in various categories
e4m Staff Jan 31, 2024 10:09 PM

At the BW Marketing Whitebook Summit 2023, CEOs & COOs delve deeper into how new age technologies and the new breed of consumers are changing the face of the industry
e4m Staff Nov 17, 2023 3:26 PM
The campaign by GREY Group India titled ‘Birla White Ka White Cement Advantage’ showcases the versatility exhibited by both Kaushal and the cement brand
exchange4media Staff Sep 13, 2023 11:35 AM

Tripathi's resignation comes just a day after Byju’s Chief Business Officer Prathushya Agarwal’s exit
exchange4media Staff Aug 30, 2023 4:53 PM

The independent integrated digital marketing agency won 8 golds, 9 silver and 2 bronze metals in various categories
exchange4media Staff Jul 21, 2023 8:52 PM

Among other key winners of the night were Sociowash Media, Hansa Cequity, Xerxes By Xapads Media and Howl Digital
exchange4media Staff Jul 21, 2023 8:42 PM

WRM’s 'Capital Z' is a research-based service lab to help build brand intelligence
exchange4media Staff Jun 15, 2023 10:49 AM

The awards were given across five categories - Content, Brand Integration, Marketing, Platform, Talent, Streaming Audio / Podcasts
exchange4media Staff Apr 28, 2023 10:30 PM

While White Rivers Media won the ‘Agency of the Year’ award, The Viral Fever took home ‘Video Content Company of the Year’ honour
exchange4media Staff Apr 28, 2023 10:07 PM

Experts discuss their intrigue, optimism and concerns about the elusive metaverse and what the coming years may bring for the field
Shantanu David Dec 16, 2022 9:01 AM

The agency marked its anniversary with the announcement of a second location in Mumbai
exchange4media Staff Aug 10, 2022 5:26 PM

On the basis of unrolled data, sourced from a BARC subscriber, the channel recorded 39% growth on the first day over the previous unrolled week
exchange4media Staff Jul 29, 2022 5:54 PM

The show had 1.6 million total views on YouTube till the filing of this report
exchange4media Staff Jul 21, 2022 9:08 AM

Industry players acknowledge that there has been a shift from traditional OOH to digital outdoor screens that are already accommodating smarter marketing strategies
Shantanu David Jun 14, 2022 9:03 AM

The new offering will help organizations in India lead with corporate social purpose
exchange4media Staff May 18, 2022 1:20 PM

Prior to this, Mukherjee was heading Marketing of Whitehat Jr’s B2B business
exchange4media Staff Feb 4, 2022 2:22 PM

OOH players discuss technological advancements in OOH sector and how these help strengthen the medium with the possibility of targeting audiences and measuring overall ad impact
Rasika Kiran Upasani Dec 29, 2021 9:10 AM

The agency aims to curate and create insight-led digital communication for Reliance jewels that resonates with their target audience
exchange4media Staff Dec 14, 2021 2:50 PM

The company has partnered with musical legend Asha Bhosle as part of its brand campaign to popularise it’s Music offering to aspirants
exchange4media Staff Oct 28, 2021 3:27 PM

Dettol Banega Swasth India’s campaign ambassador Amitabh Bachchan engaged with national winners of ‘WhiteHat Jr Swasth Bharat Tech Champs’
exchange4media Staff Oct 5, 2021 5:22 PM

This week, the brand launched 3 TVCs, all conceptualized and produced in-house by White Rivers Media
exchange4media Staff Aug 21, 2021 1:33 PM

Bhushan Kadam, Lizandra Pinto, Megha Marwah, Adarsh Loyal, Adrine D’mello, Tanish Shah, and Prakhar Srivastava are also elevated to leadership roles at the agency
exchange4media Staff Aug 11, 2021 3:19 PM

The two have joined hands to bring alive a unique content format for Diageo's scotch brand
exchange4media Staff Aug 9, 2021 12:42 PM

The news was shared by BYJU'S founder and CEO Byju Raveendran in an internal mail
exchange4media Staff Aug 4, 2021 1:29 PM

The development comes exactly a year after BYJU'S acquired the coding edutech startup
exchange4media Staff Aug 4, 2021 12:47 PM

Starting with apparel, the company will launch other categories of merchandise like bags, novelty & stationery in the near future
exchange4media Staff Jul 28, 2021 11:47 AM

Wangchuk said that this engagement will be a part of his mission to support Indian brands
exchange4media Staff Jul 27, 2021 1:19 PM

The report says that over 3,000 exclusive advertisers and 5,000 exclusive brands advertised during Jan-Jun'21 compared to Jan-Jun'20
exchange4media Staff Jul 20, 2021 9:12 AM

The actor is young, dynamic and has a great future, his personality and values strongly resonate with the GreatWhite brand, the company said
exchange4media Staff Jul 12, 2021 10:34 AM

The agency roped in IMRB to conduct the study on over 100+ respondents
exchange4media Staff Jul 5, 2021 2:23 PM

The agency will curate digital strategies for the brand to promote and elevate user experience in AIoT
exchange4media Staff May 26, 2021 12:02 PM

The partnership will allow WhiteHat Jr to customize its curriculum based on the suite of offerings from Code.org
exchange4media Staff May 21, 2021 1:39 PM

The project Kapil's Swing Bowling XI will be interwoven in the Whitehat Jr curriculum to encourage students to create a mobile app that stimulates bowling on a cricket pitch
exchange4media Staff Apr 22, 2021 6:23 PM

On digital, the sector witnessed the highest growth of 91% YoY in ad insertions
exchange4media Staff Apr 9, 2021 8:45 AM