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Viren Vesuwala also retains his previous role as Lead PR & Corporate Communications

e4m Desk Sep 4, 2024 4:07 PM

The campaign with Sen will play out on her social media channels to attract maximum visibility

e4m Staff Sep 4, 2024 1:44 PM

The campaign has been executed by tgthr

e4m Staff Jul 18, 2024 1:50 PM

For this year’s festival of creativity, White Rivers Media has submitted campaigns executed for Astral Foundation, Amazon miniTV's show 'Hip Hop India' and Pulse Candy 

e4m Staff Jun 12, 2024 9:08 AM

The campaign has been crafted by TheSmallBigIdea

e4m Staff Mar 16, 2024 8:07 AM

The TVC is for Lotus Herbals’ White Glow Vitamin C Gold Radiance Serum

e4m Staff Feb 20, 2024 3:05 PM

The integrated digital marketing agency won 8 golds, 1 silver and 4 bronze metals in various categories

e4m Staff Jan 31, 2024 10:09 PM

The independent integrated digital marketing agency won 2 gold, 6 silver and 5 bronze metals

e4m Staff Dec 6, 2023 9:09 PM

White Rivers Media walks away with Independent Agency of the Year honour

e4m Staff Dec 6, 2023 9:01 PM

The BW Marketing Whitebook Summit 2023 will unravel the intricate dynamics of how expectations from brands and businesses are undergoing a paradigm shift in the ever-evolving marketing world 

e4m Staff Dec 5, 2023 3:45 AM

At the BW Marketing Whitebook Summit 2023, CEOs & COOs delve deeper into how new age technologies and the new breed of consumers are changing the face of the industry

e4m Staff Nov 17, 2023 3:26 PM

The CEOs of Dabur and Amul will be keynote speakers at the event

e4m Staff Nov 8, 2023 11:10 AM

The campaign by GREY Group India titled ‘Birla White Ka White Cement Advantage’ showcases the versatility exhibited by both Kaushal and the cement brand

e4m Desk Sep 13, 2023 11:35 AM

Tripathi's resignation comes just a day after Byju’s Chief Business Officer Prathushya Agarwal’s exit

e4m Desk Aug 30, 2023 4:53 PM

The independent integrated digital marketing agency won 8 golds, 9 silver and 2 bronze metals in various categories

e4m Desk Jul 21, 2023 8:52 PM

Among other key winners of the night were Sociowash Media, Hansa Cequity, Xerxes By Xapads Media and Howl Digital

e4m Desk Jul 21, 2023 8:42 PM

The Prime Time show is being hosted by Sudhir Chaudhary

e4m Desk Jul 21, 2023 1:01 PM

WRM’s 'Capital Z' is a research-based service lab to help build brand intelligence

e4m Desk Jun 15, 2023 10:49 AM

The awards were given across five categories - Content, Brand Integration, Marketing, Platform, Talent, Streaming Audio / Podcasts

e4m Desk Apr 28, 2023 10:30 PM

While White Rivers Media won the ‘Agency of the Year’ award, The Viral Fever took home ‘Video Content Company of the Year’ honour

e4m Desk Apr 28, 2023 10:07 PM

Experts discuss their intrigue, optimism and concerns about the elusive metaverse and what the coming years may bring for the field

Shantanu David Dec 16, 2022 9:01 AM

The show was launched on July 19 2022

e4m Desk Nov 30, 2022 4:07 PM

The show was launched in July 2022

e4m Desk Nov 3, 2022 9:08 PM

The agency marked its anniversary with the announcement of a second location in Mumbai

e4m Desk Aug 10, 2022 5:26 PM

On the basis of unrolled data, sourced from a BARC subscriber, the channel recorded 39% growth on the first day over the previous unrolled week

e4m Desk Jul 29, 2022 5:54 PM

The show had 1.6 million total views on YouTube till the filing of this report

e4m Desk Jul 21, 2022 9:08 AM

The programme will be aired at 9 PM

e4m Desk Jul 19, 2022 3:44 PM

Industry players acknowledge that there has been a shift from traditional OOH to digital outdoor screens that are already accommodating smarter marketing strategies

Shantanu David Jun 14, 2022 9:03 AM

The new offering will help organizations in India lead with corporate social purpose

e4m Desk May 18, 2022 1:20 PM

The account was won following a multi-agency pitch

e4m Desk May 10, 2022 1:53 PM

Prior to this, Mukherjee was heading Marketing of Whitehat Jr’s B2B business

e4m Desk Feb 4, 2022 2:22 PM

OOH players discuss technological advancements in OOH sector and how these help strengthen the medium with the possibility of targeting audiences and measuring overall ad impact

Rasika Kiran Upasani Dec 29, 2021 9:10 AM

The agency aims to curate and create insight-led digital communication for Reliance jewels that resonates with their target audience

e4m Desk Dec 14, 2021 2:50 PM

The account is won following a multi-agency pitch

e4m Desk Nov 17, 2021 3:07 PM

The company has partnered with musical legend Asha Bhosle as part of its brand campaign to popularise it’s Music offering to aspirants

e4m Desk Oct 28, 2021 3:27 PM

Dettol Banega Swasth India’s campaign ambassador Amitabh Bachchan engaged with national winners of ‘WhiteHat Jr Swasth Bharat Tech Champs’

e4m Desk Oct 5, 2021 5:22 PM

This week, the brand launched 3 TVCs, all conceptualized and produced in-house by White Rivers Media

e4m Desk Aug 21, 2021 1:33 PM

Bhushan Kadam, Lizandra Pinto, Megha Marwah, Adarsh Loyal, Adrine D’mello, Tanish Shah, and Prakhar Srivastava are also elevated to leadership roles at the agency

e4m Desk Aug 11, 2021 3:19 PM

The two have joined hands to bring alive a unique content format for Diageo's scotch brand

e4m Desk Aug 9, 2021 12:42 PM

The news was shared by BYJU'S founder and CEO Byju Raveendran in an internal mail

e4m Desk Aug 4, 2021 1:29 PM

The development comes exactly a year after BYJU'S acquired the coding edutech startup

e4m Desk Aug 4, 2021 12:47 PM

Starting with apparel, the company will launch other categories of merchandise like bags, novelty & stationery in the near future

e4m Desk Jul 28, 2021 11:47 AM

Wangchuk said that this engagement will be a part of his mission to support Indian brands

e4m Desk Jul 27, 2021 1:19 PM

The report says that over 3,000 exclusive advertisers and 5,000 exclusive brands advertised during Jan-Jun'21 compared to Jan-Jun'20

e4m Desk Jul 20, 2021 9:12 AM

The actor is young, dynamic and has a great future, his personality and values strongly resonate with the GreatWhite brand, the company said

e4m Desk Jul 12, 2021 10:34 AM

The agency roped in IMRB to conduct the study on over 100+ respondents

e4m Desk Jul 5, 2021 2:23 PM

The agency will curate digital strategies for the brand to promote and elevate user experience in AIoT

e4m Desk May 26, 2021 12:02 PM

The partnership will allow WhiteHat Jr to customize its curriculum based on the suite of offerings from Code.org

e4m Desk May 21, 2021 1:39 PM

The project Kapil's Swing Bowling XI will be interwoven in the Whitehat Jr curriculum to encourage students to create a mobile app that stimulates bowling on a cricket pitch

e4m Desk Apr 22, 2021 6:23 PM

On digital, the sector witnessed the highest growth of 91% YoY in ad insertions

e4m Desk Apr 9, 2021 8:45 AM