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Common Advertisement Code shifts the focus from follower counts to accountability, as marketers say trust, compliance and credibility will become the new currency of creator partnerships
e4m Staff Jul 1, 2026 12:48 PM
Adman Prabhakar Mundkur explores the third dimension to the discussion about Amul congratulating PM Modi on becoming India's longest-serving Prime Minister
e4m Staff Jun 17, 2026 11:28 AM
From its early humorous storytelling in 2015 to commanding attention during the IPL in 2023, Fogg’s iconic ‘chal raha hai’ campaigns transformed a deodorant tagline into a national catchphrase
e4m Staff Jan 7, 2026 11:41 AM
Sehgal’s expected move comes at a crucial time for Times TV Network, signaling renewed stability, sharper growth plans, and a strategic leadership reboot for the broadcaster.
e4m Staff Nov 20, 2025 9:54 AM
Farewell to the legend who found stories in every brand — from Asian Paints to Fevicol, Piyush Pandey was truly the heart of Indian advertising
e4m Desk Nov 14, 2025 10:14 AM
Udyan Ghai, Group Head of Marketing, Apollo Tyres, shares how the Rs 579-crore Team India jersey deal strengthens brand and dealer engagement
e4m Staff Oct 6, 2025 10:40 AM
ITW Arc debuts as ITW Universe’s new arm, offering legal and compliance expertise to help brands navigate complex regulatory landscapes
A P Sriram Sep 3, 2025 11:44 AM
WeWork India signs leases for two new centres - WeWork EON Free Zone in Pune, and WeWork Ramanujan Intellion Park in Chennai.
e4m Desk Jun 20, 2025 10:01 AM
The 5-acre prime land parcel on Soukya Road in East Bengaluru is projected to generate a revenue of Rs500 crore upon completion of an upcoming residential project.
e4m Desk Jun 13, 2025 12:44 PM
The 5-acre prime land parcel on Soukya Road in East Bengaluru is projected to generate a revenue of Rs500 crore upon completion of an upcoming residential project.
e4m Desk Jun 13, 2025 12:40 PM
This transition follows Kim Johnson's decision to pursue new opportunities after three successful years as Global CEO of Ogilvy Health
e4m Staff Oct 24, 2024 10:20 AM
The Bill proposes every broadcaster to appoint a grievance redressal officer to receive and hear complaints in contravention of the Programme Code and the Advertisement Code
e4m Staff Aug 1, 2024 12:29 PM
The government has reportedly proposed amendments to the Drugs and Cosmetics Rule, 1945, to include regulations on medicine advertisements containing Schedule G drugs
While the guidelines will promote responsible brand building, it will benefit in the long run if enforced well, say industry observers
Chehneet Kaur Jan 15, 2024 1:18 PM
The advertising film will be rolled out in the television and digital media space
e4m Staff Nov 23, 2023 11:29 AM
Hyper-local categories including real estate, coaching centres, hospitals, and food chains expected to be the next big advertisers across digital & traditional media
exchange4media Staff Jan 19, 2023 11:28 AM
A look at how the portrayal of men and masculinity in ads has undergone a sea change over the years
Sandhya Raghavan Nov 18, 2022 9:08 AM
The CEO & CCO of McCann Worldgroup India Prasoon Joshi spoke to e4m about what worked for ad campaigns this festive season, and what lies ahead
Tanzila Shaikh Nov 10, 2022 8:11 AM
The short film #ThodiSiJagahBanaLo is an ode to Indian artisans
exchange4media Staff Oct 24, 2022 8:37 AM
The film is part of the brand’s #TaiyaarHokarAaiye campaign
exchange4media Staff Oct 24, 2022 8:17 AM
As per TAM AdEx report, while the number of categories grew by 12% in May’22, the count of advertisers and brands surged by 79% and 86%, respectively, compared to May'21
exchange4media Staff Aug 3, 2022 8:31 AM
With these guidelines in place, the Indian gaming brands will get more clarity on what can or cannot be included in the ad content. It will also push for a more creative approach to ads, say experts
Shantanu David Jun 16, 2022 8:13 AM
However, the deodorant brand apologised and said the ads were aired only after due & mandatory approvals
exchange4media Staff Jun 6, 2022 5:35 PM
HDFC's ‘Bounce back’ campaign on Disney+ Hotstar has set new records in delivering an emotionally charged messaging as well as demonstrating the success of long-form ad formats with great storytelling
exchange4media Staff May 25, 2022 3:01 PM
The brand has collaborated with YouTuber Satish Ray for the ‘Do Se Dhai’ campaign
exchange4media Staff May 14, 2022 6:00 PM
The campaign commemorates the brand's 20-year journey in the country
exchange4media Staff May 14, 2022 12:30 PM
The campaign features actor Dia Mirza and architects Sanjay Puri and Asheish Shah
exchange4media Staff Apr 30, 2022 8:51 AM
Experts from the ad world opine that the brand could have made the film more creative and used the acting prowess to their benefit
Mansi Sharma Apr 27, 2022 8:53 AM
Launching on April 25, the #RightToPleasure campaign will feature interactions with gynecologist Dr Anjali Kumar & sexual health educator Zoya Ali
exchange4media Staff Apr 25, 2022 1:42 PM
Experts and brand strategists opine that the actor’s apology over Vimal ad is a PR gimmick as the commercial is not withdrawn despite the controversy
Kanchan Srivastava Apr 25, 2022 8:59 AM
Kantar's study, in collaboration with ASCI, also revealed that brands can unlock higher marketing ROI through the use of progressive portrayals of women
exchange4media Staff Apr 20, 2022 12:45 PM
The ‘Acha Hua Treebo Kiya’ campaign highlights quality experience and affordable hotels by the hotel chain
exchange4media Staff Apr 18, 2022 12:41 PM
The film features a model wearing the brand's jewellery but no bindi, which has irked a section of netizens
exchange4media Staff Apr 16, 2022 1:00 PM
Entropik Tech report analyses a few of the IPL ads based on attention, engagement and emotions to generate an overall Affect Lab (AL) score
exchange4media Staff Apr 8, 2022 8:36 AM
The actor will feature in a series of campaigns for the brand, starting this April
exchange4media Staff Mar 29, 2022 1:42 PM
The campaign features a total of 12 films that target different consumer segments
exchange4media Staff Mar 28, 2022 3:11 PM
The film has been conceptualised by Vicks India and Publicis Singapore
exchange4media Staff Mar 28, 2022 2:14 PM
The campaign highlights the brand's mission to give the freedom of choosing colours with its ‘Any Colour One Price’ offering
exchange4media Staff Mar 28, 2022 1:27 PM
Conceptualized and created by Fatmen, the ad films instill humour by making use of characters in flamboyant attires
exchange4media Staff Mar 28, 2022 1:02 PM
Take a look at e4m's fortnightly collection of the best ads released between March 12 and March 25
exchange4media Staff Mar 28, 2022 8:40 AM
The #FutureFearless campaign is conceptualized and created in partnership with VMLY&R India
exchange4media Staff Mar 21, 2022 2:31 PM
The campaign unveils the journey of joy of all the stakeholders involved in the process of procuring to receiving farm-fresh produce from Fraazo
exchange4media Staff Mar 19, 2022 2:00 PM
Take a look at exchange4media’s fortnightly collection of the best ads released between February 26 and March 11
exchange4media Staff Mar 15, 2022 8:42 AM
Lahiri passed away earlier today in a Mumbai hospital after battling serious health issues at the age of 69
Mansi Sharma Feb 16, 2022 12:19 PM
The revenue-share program is in early beta testing stage with a small set of US creators
exchange4media Staff Feb 15, 2022 2:54 PM