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From its early humorous storytelling in 2015 to commanding attention during the IPL in 2023, Fogg’s iconic ‘chal raha hai’ campaigns transformed a deodorant tagline into a national catchphrase
e4m Staff Jan 7, 2026 11:41 AM
Sehgal’s expected move comes at a crucial time for Times TV Network, signaling renewed stability, sharper growth plans, and a strategic leadership reboot for the broadcaster.
e4m Staff Nov 20, 2025 9:54 AM
Farewell to the legend who found stories in every brand — from Asian Paints to Fevicol, Piyush Pandey was truly the heart of Indian advertising
e4m Desk Nov 14, 2025 10:14 AM
Udyan Ghai, Group Head of Marketing, Apollo Tyres, shares how the Rs 579-crore Team India jersey deal strengthens brand and dealer engagement
e4m Staff Oct 6, 2025 10:40 AM
ITW Arc debuts as ITW Universe’s new arm, offering legal and compliance expertise to help brands navigate complex regulatory landscapes
A P Sriram Sep 3, 2025 11:44 AM
WeWork India signs leases for two new centres - WeWork EON Free Zone in Pune, and WeWork Ramanujan Intellion Park in Chennai.
e4m Desk Jun 20, 2025 10:01 AM
The 5-acre prime land parcel on Soukya Road in East Bengaluru is projected to generate a revenue of Rs500 crore upon completion of an upcoming residential project.
e4m Desk Jun 13, 2025 12:44 PM
The 5-acre prime land parcel on Soukya Road in East Bengaluru is projected to generate a revenue of Rs500 crore upon completion of an upcoming residential project.
e4m Desk Jun 13, 2025 12:40 PM
This transition follows Kim Johnson's decision to pursue new opportunities after three successful years as Global CEO of Ogilvy Health
e4m Staff Oct 24, 2024 10:20 AM
The Bill proposes every broadcaster to appoint a grievance redressal officer to receive and hear complaints in contravention of the Programme Code and the Advertisement Code
e4m Staff Aug 1, 2024 12:29 PM
The government has reportedly proposed amendments to the Drugs and Cosmetics Rule, 1945, to include regulations on medicine advertisements containing Schedule G drugs
While the guidelines will promote responsible brand building, it will benefit in the long run if enforced well, say industry observers
Chehneet Kaur Jan 15, 2024 1:18 PM
The advertising film will be rolled out in the television and digital media space
e4m Staff Nov 23, 2023 11:29 AM
Hyper-local categories including real estate, coaching centres, hospitals, and food chains expected to be the next big advertisers across digital & traditional media
exchange4media Staff Jan 19, 2023 11:28 AM
A look at how the portrayal of men and masculinity in ads has undergone a sea change over the years
Sandhya Raghavan Nov 18, 2022 9:08 AM
The CEO & CCO of McCann Worldgroup India Prasoon Joshi spoke to e4m about what worked for ad campaigns this festive season, and what lies ahead
Tanzila Shaikh Nov 10, 2022 8:11 AM
The short film #ThodiSiJagahBanaLo is an ode to Indian artisans
exchange4media Staff Oct 24, 2022 8:37 AM
The film is part of the brand’s #TaiyaarHokarAaiye campaign
exchange4media Staff Oct 24, 2022 8:17 AM
As per TAM AdEx report, while the number of categories grew by 12% in May’22, the count of advertisers and brands surged by 79% and 86%, respectively, compared to May'21
exchange4media Staff Aug 3, 2022 8:31 AM
With these guidelines in place, the Indian gaming brands will get more clarity on what can or cannot be included in the ad content. It will also push for a more creative approach to ads, say experts
Shantanu David Jun 16, 2022 8:13 AM
However, the deodorant brand apologised and said the ads were aired only after due & mandatory approvals
exchange4media Staff Jun 6, 2022 5:35 PM
HDFC's ‘Bounce back’ campaign on Disney+ Hotstar has set new records in delivering an emotionally charged messaging as well as demonstrating the success of long-form ad formats with great storytelling
exchange4media Staff May 25, 2022 3:01 PM
The brand has collaborated with YouTuber Satish Ray for the ‘Do Se Dhai’ campaign
exchange4media Staff May 14, 2022 6:00 PM
The campaign commemorates the brand's 20-year journey in the country
exchange4media Staff May 14, 2022 12:30 PM
The campaign features actor Dia Mirza and architects Sanjay Puri and Asheish Shah
exchange4media Staff Apr 30, 2022 8:51 AM
Experts from the ad world opine that the brand could have made the film more creative and used the acting prowess to their benefit
Mansi Sharma Apr 27, 2022 8:53 AM
Launching on April 25, the #RightToPleasure campaign will feature interactions with gynecologist Dr Anjali Kumar & sexual health educator Zoya Ali
exchange4media Staff Apr 25, 2022 1:42 PM
Experts and brand strategists opine that the actor’s apology over Vimal ad is a PR gimmick as the commercial is not withdrawn despite the controversy
Kanchan Srivastava Apr 25, 2022 8:59 AM
Kantar's study, in collaboration with ASCI, also revealed that brands can unlock higher marketing ROI through the use of progressive portrayals of women
exchange4media Staff Apr 20, 2022 12:45 PM
The ‘Acha Hua Treebo Kiya’ campaign highlights quality experience and affordable hotels by the hotel chain
exchange4media Staff Apr 18, 2022 12:41 PM
The film features a model wearing the brand's jewellery but no bindi, which has irked a section of netizens
exchange4media Staff Apr 16, 2022 1:00 PM
Entropik Tech report analyses a few of the IPL ads based on attention, engagement and emotions to generate an overall Affect Lab (AL) score
exchange4media Staff Apr 8, 2022 8:36 AM
The actor will feature in a series of campaigns for the brand, starting this April
exchange4media Staff Mar 29, 2022 1:42 PM
The campaign features a total of 12 films that target different consumer segments
exchange4media Staff Mar 28, 2022 3:11 PM
The film has been conceptualised by Vicks India and Publicis Singapore
exchange4media Staff Mar 28, 2022 2:14 PM
The campaign highlights the brand's mission to give the freedom of choosing colours with its ‘Any Colour One Price’ offering
exchange4media Staff Mar 28, 2022 1:27 PM
Conceptualized and created by Fatmen, the ad films instill humour by making use of characters in flamboyant attires
exchange4media Staff Mar 28, 2022 1:02 PM
Take a look at e4m's fortnightly collection of the best ads released between March 12 and March 25
exchange4media Staff Mar 28, 2022 8:40 AM
The #FutureFearless campaign is conceptualized and created in partnership with VMLY&R India
exchange4media Staff Mar 21, 2022 2:31 PM
The campaign unveils the journey of joy of all the stakeholders involved in the process of procuring to receiving farm-fresh produce from Fraazo
exchange4media Staff Mar 19, 2022 2:00 PM
Take a look at exchange4media’s fortnightly collection of the best ads released between February 26 and March 11
exchange4media Staff Mar 15, 2022 8:42 AM
Lahiri passed away earlier today in a Mumbai hospital after battling serious health issues at the age of 69
Mansi Sharma Feb 16, 2022 12:19 PM
The revenue-share program is in early beta testing stage with a small set of US creators
exchange4media Staff Feb 15, 2022 2:54 PM
Paul, Chairman & CCO, BBDO India, believes impactful campaigns like Ariel's #ShareTheLoad keep conversations alive & will slowly bring down the percentage of men who don’t believe in gender equality
Kanchan Srivastava Feb 15, 2022 8:48 AM
The portal received 948 complaints in 2021, 1,790 in 2020 and 3,416 in 2019
exchange4media Staff Feb 9, 2022 11:12 AM