From its early humorous storytelling in 2015 to commanding attention during the IPL in 2023, Fogg’s iconic ‘chal raha hai’ campaigns transformed a deodorant tagline into a national catchphrase
Sehgal’s expected move comes at a crucial time for Times TV Network, signaling renewed stability, sharper growth plans, and a strategic leadership reboot for the broadcaster.
Farewell to the legend who found stories in every brand — from Asian Paints to Fevicol, Piyush Pandey was truly the heart of Indian advertising
Udyan Ghai, Group Head of Marketing, Apollo Tyres, shares how the Rs 579-crore Team India jersey deal strengthens brand and dealer engagement
ITW Arc debuts as ITW Universe’s new arm, offering legal and compliance expertise to help brands navigate complex regulatory landscapes
Parle-G celebrates the evolution of motherhood into friendship
WeWork India signs leases for two new centres - WeWork EON Free Zone in Pune, and WeWork Ramanujan Intellion Park in Chennai.
The 5-acre prime land parcel on Soukya Road in East Bengaluru is projected to generate a revenue of Rs500 crore upon completion of an upcoming residential project.
The 5-acre prime land parcel on Soukya Road in East Bengaluru is projected to generate a revenue of Rs500 crore upon completion of an upcoming residential project.
Check out the festive hits and misses reviewed by IMPACT Magazine
This transition follows Kim Johnson's decision to pursue new opportunities after three successful years as Global CEO of Ogilvy Health
The account will be serviced from the agency’s Mumbai office
The Bill proposes every broadcaster to appoint a grievance redressal officer to receive and hear complaints in contravention of the Programme Code and the Advertisement Code
The government has reportedly proposed amendments to the Drugs and Cosmetics Rule, 1945, to include regulations on medicine advertisements containing Schedule G drugs
While the guidelines will promote responsible brand building, it will benefit in the long run if enforced well, say industry observers
The advertising film will be rolled out in the television and digital media space
Hyper-local categories including real estate, coaching centres, hospitals, and food chains expected to be the next big advertisers across digital & traditional media
A look at how the portrayal of men and masculinity in ads has undergone a sea change over the years
The CEO & CCO of McCann Worldgroup India Prasoon Joshi spoke to e4m about what worked for ad campaigns this festive season, and what lies ahead
The short film #ThodiSiJagahBanaLo is an ode to Indian artisans
The film is part of the brand’s #TaiyaarHokarAaiye campaign
As per TAM AdEx report, while the number of categories grew by 12% in May’22, the count of advertisers and brands surged by 79% and 86%, respectively, compared to May'21
With these guidelines in place, the Indian gaming brands will get more clarity on what can or cannot be included in the ad content. It will also push for a more creative approach to ads, say experts
However, the deodorant brand apologised and said the ads were aired only after due & mandatory approvals
HDFC's ‘Bounce back’ campaign on Disney+ Hotstar has set new records in delivering an emotionally charged messaging as well as demonstrating the success of long-form ad formats with great storytelling
The brand has collaborated with YouTuber Satish Ray for the ‘Do Se Dhai’ campaign
The campaign commemorates the brand's 20-year journey in the country
The campaign features actor Dia Mirza and architects Sanjay Puri and Asheish Shah
Experts from the ad world opine that the brand could have made the film more creative and used the acting prowess to their benefit
Launching on April 25, the #RightToPleasure campaign will feature interactions with gynecologist Dr Anjali Kumar & sexual health educator Zoya Ali
The ad film has been conceptualized by Ogilvy
Experts and brand strategists opine that the actor’s apology over Vimal ad is a PR gimmick as the commercial is not withdrawn despite the controversy
Kantar's study, in collaboration with ASCI, also revealed that brands can unlock higher marketing ROI through the use of progressive portrayals of women
The ‘Acha Hua Treebo Kiya’ campaign highlights quality experience and affordable hotels by the hotel chain
The film features a model wearing the brand's jewellery but no bindi, which has irked a section of netizens
Entropik Tech report analyses a few of the IPL ads based on attention, engagement and emotions to generate an overall Affect Lab (AL) score
The actor will feature in a series of campaigns for the brand, starting this April
The campaign features a total of 12 films that target different consumer segments
The film has been conceptualised by Vicks India and Publicis Singapore
The campaign highlights the brand's mission to give the freedom of choosing colours with its ‘Any Colour One Price’ offering
Conceptualized and created by Fatmen, the ad films instill humour by making use of characters in flamboyant attires
Take a look at e4m's fortnightly collection of the best ads released between March 12 and March 25
The #FutureFearless campaign is conceptualized and created in partnership with VMLY&R India
The campaign unveils the journey of joy of all the stakeholders involved in the process of procuring to receiving farm-fresh produce from Fraazo
The campaign has been conceptualised by The Script Room
Take a look at exchange4media’s fortnightly collection of the best ads released between February 26 and March 11
Lahiri passed away earlier today in a Mumbai hospital after battling serious health issues at the age of 69
The revenue-share program is in early beta testing stage with a small set of US creators
Paul, Chairman & CCO, BBDO India, believes impactful campaigns like Ariel's #ShareTheLoad keep conversations alive & will slowly bring down the percentage of men who don’t believe in gender equality
The portal received 948 complaints in 2021, 1,790 in 2020 and 3,416 in 2019