Pegged at around Rs 2,000 cr each for TV & digital, industry observers say this IPL’s advertising revenue may not be able to meet the 2022 figures but is likely to be at par
The search platform is merely a “distributor” of news while they are the “producers” who spend money and resources in creating content, say digital news publishers
The company will also come out with a new plan for reorganising its diverse businesses under a single listed entity, said HT Media Group CFO during the Q4 earnings calls
At the Q4 FY22 earnings conference call, Agarwal, Non-Executive Director, DB Corp, shared that a recent hike in advertising rates, effective this April, will further help them ramp up the revenue
DB Corp Non-Executive Director Girish Agarwal shared that in July'21 the company achieved almost 75% of July 2019, which is a good indication of things moving in the right direction
According to financial data accessed by business intelligence platform Tofler, Vivo's net loss widened to Rs 348.94 cr, compared to Rs 18.94 cr in the previous fiscal
Prasanth Kumar, GroupM South Asia CEO, says that while the growth rate predicted for India is quite high at 23% in 2021, the country has still not crossed 2019 levels
As per the BARC report on ad volumes on television for 2020, digital native advertisers turned to television to capitalise on TV’s reach and viewership
At the recent 'VIBES 3.0-The Everywhere Content' conference hosted by Elara Capital, the panelists delved into emerging trends across media in advertising
With fresh content and live sporting action back on TV sets, advertisers are making a comeback but the price point of ads may not come back to what it was pre-COVID, say industry players