ama
Chief Minister Siddaramaiah announced this move while presenting the state’s 2026–27 Budget in the Legislative Assembly
According to industry leaders, players need to move beyond adrenaline marketing, where the proposition is less about racing the clock and more about becoming an invisible enabler of daily life
e4m Staff Jan 20, 2026 2:55 PM
The brand’s philosophy is to inspire people to live in Xclamat!ons
NATIVE CONTENT Jan 5, 2026 11:58 AM
After unveiling Lacto Calamine’s refreshed identity, Sai Ramana Ponugoti, CEO of Piramal Consumer Healthcare, shares insights on the brand’s portfolio expansion, ambitious growth targets, & more
Simran Sabherwal Jan 5, 2026 11:10 AM
The store carries a limited assortment compared with Instamart’s online catalogue and is positioned as a touchpoint for consumers to interact with products in person
e4m Staff Dec 24, 2025 10:38 AM
Gulshan Verma, Director, Amazon Ads, engaged in a conversation with Dr. Annurag Batra, Chairman & Editor-in-Chief, BW BusinessWorld and Founder of exchange4media at e4m Screenage 2025
Guest Column: Sagar Mahabaleshwarkar, Executive Director at Salt Brand Solutions, pays homage to the late advertising icon Neil French
e4m Staff Nov 25, 2025 10:55 AM
At the core of this offering is Creative Studio, Amazon’s integrated creative workspace
Abhishek Chanda Nov 11, 2025 11:59 AM
Yamaha launches ‘The Call of the Blue’ 4.0 campaign for young riders. Vijay Kaul, GM - Marketing Strategy, Yamaha India, reflects on the brand’s journey in India
Yamaha launches ‘The Call of the Blue’ 4.0 campaign for young riders. Vijay Kaul, GM - Marketing Strategy, Yamaha India, reflects on the brand’s journey in India
e4m Staff Nov 25, 2024 11:07 AM
Samarth Sharma has been with the news organisation for more than four years and was elevated as COO in January 2023
e4m Staff Nov 14, 2024 8:18 AM
Proxy pages can change voter perceptions but have no official ties to the political parties they endorse, which has sparked transparency concerns
e4m Staff Nov 12, 2024 8:21 AM
The dispenser is giving away 1,000 modaks daily, dispensing around 142 modaks each hour
At a retail summit, Aman Gupta, Co-founder & CMO of boAt, spoke about navigating through the hurdles of eComm platforms, and the power of innovation in building a brand
Sohini Ganguly Sep 6, 2024 9:45 AM
Dentsu leaders Anita Kotwani, Amanda Morrissey, Shenda Loughnane and Prerna Mehrotra spoke to e4m on new accounts, plans for India, the process of rebuilding and much more
Neeta Nair Sep 6, 2024 8:38 AM
In a LinkedIn post, Azazul Haque, Group Chief Creative Officer at Creativeland Asia, flags the use of memes without context in ads
While OMG will be responsible for overseeing the Americas, WPP will handle the EMEA and APAC regions
Sudhanshu Vats was appointed Vice-Chairman and S. Subramanyeswar was elected Treasurer
The event will feature keynote speeches, panel discussions, and networking opportunities, providing attendees with valuable insights and inspiration
Sonia Huria, who was the Head of Communications for APAC at Amazon Prime Video, joined the OTT platform in 2020
Dr. Zaman, a distinguished Data Scientist and Machine Learning Engineer, has been an instrumental force in driving the company’s AI innovations and strategic advancements
Industry leaders weigh in on AI adoption and its impact on advertising ROI, adding that AI capabilities with human guidance will shape the future of the sector
Shantanu David Sep 2, 2024 9:28 AM
The conclave, titled ‘Change Makers,’ began earlier in the day with tributes to the Wayanad landslide victims
e4m Staff Aug 31, 2024 8:01 PM
Samantha Scott joins Assembly from Dentsu X, where she served as the Managing Partner.
Havas Media Tribes has marked this collaboration with an outdoor display The se
e4m Staff Aug 28, 2024 11:57 AM
Abhiishekk Raj Pandey’s career stint includes roles at Mamaearth, Purplle, Nykaa and Colorbar
e4m Staff Aug 27, 2024 2:56 PM
Prior to this, Mayank Jain was associated with Swiggy where he was responsible for consumer brand and in-app marketing for all of its new initiatives
e4m Staff Aug 26, 2024 10:24 AM
The brand won 2 golds and 3 silver across categories for its outstanding work and creativity
e4m Staff Aug 23, 2024 10:25 PM
The initiative aims to create a more inclusive and accessible world for people with disabilities through awareness, support, and accessibility improvements
NATIVE CONTENT Aug 23, 2024 6:48 PM
Aman Mannan and Shitu Patil, Joint National Creative Directors, Publicis India, talk to e4m about their new roles, the agency’s vision, the trends in the ad industry and more
e4m Staff Aug 21, 2024 9:21 AM
Jackie Shroff stars in this light-hearted campaign ‘Sahi Jagah Judge Karo’ that encourages people to channel their judgemental tendencies to judge something good
e4m Staff Aug 16, 2024 3:44 PM
Swiggy Instamart has teamed up with the iconic Rakhi Sawant to design “rakhis” and deliver customised Raksha Bandhan messages
Brajesh Pathak, Deputy Chief Minister of Uttar Pradesh, was the Chief Guest this year
Sonam Pama joins AV Organics with over 15 years of experience in strategic marketing, brand management, and digital marketing
e4m Staff Aug 12, 2024 12:22 PM
e4m had earlier reported that Sitaraman Shankar, the Editor and CEO of Deccan Herald, has resigned from his position
According to Amazon India’s official statement, Manish Tiwary will seek opportunities outside the company
An active medium, print has thrived and restored advertisers' confidence even amid the digital boom. Industry players share what scripted print's success
Chehneet Kaur Aug 7, 2024 8:42 AM
Shankar’s career spans over 30 years including roles at Reuters, Hindustan Times, Economic Times, and News18
e4m Staff Aug 6, 2024 10:55 PM
The brand won gold in the ‘Best Banners - Single/ Campaign, Rich Media with or without video’ sub-category
Sairam Krishnamurthy has over 18 years of experience in leadership roles in retail and FMCG industries
e4m Staff Aug 5, 2024 12:58 PM
Kedar Ravangave was Head-Marketing, Brand and Category at Amazon India
Neeta Nair Aug 5, 2024 12:48 PM