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Murali Swaminathan joins the executive management team and will report to Chief Executive Officer and President Dennis Woodside
e4m Staff Sep 4, 2024 11:38 AM
Krish Ramineni, Fireflies.ai co-founder and CEO, spoke to e4m on creating a tool for marketers, expanding its capabilities and earning global adoption
Shantanu David Sep 4, 2024 8:49 AM
Industry leaders weigh in on AI adoption and its impact on advertising ROI, adding that AI capabilities with human guidance will shape the future of the sector
Shantanu David Sep 2, 2024 9:28 AM
Insider.in becomes the official ticketing partner in India for NODWIN Gaming’s key IPs, including DreamHack, NH7 Weekender, and Comic Con India
e4m Staff Aug 29, 2024 4:10 PM
Industry observers say Meta’s new ad policy marks a significant step forward for the online gaming industry, particularly for MSMEs
Shantanu David Aug 28, 2024 8:57 AM
AIGDF and IGAP have launched a report together titled 'India’s Gaming Industry: Time For Age & Content Ratings?' that outlines features for a proposed age-rating framework for gaming in India
e4m Staff Aug 28, 2024 8:33 AM
Gunnidhi Singh Sareen, Vice President – Marketing at Head Digital Works, shares insights on how personalisation builds brand affinity, and why gaming platforms should propagate responsible gaming
Simran Sabherwal Aug 23, 2024 9:09 AM
Reports suggest that MeitY would soon take action against these offshore gaming platforms
e4m Staff Aug 22, 2024 1:26 PM
The Pitch CMO Summit - Bengaluru 2024 will be hosted on Friday August 23
e4m Staff Aug 21, 2024 9:19 AM
The decision has drawn criticism due to potential impacts on public health and the vulnerability of young audiences to targeted marketing
e4m Staff Aug 20, 2024 8:48 PM
Guest Column: Shantomoy Ray, Founder & Director of K-Factor Communications, writes on why brands must develop new strategies to engage audiences on streaming platforms
Shantomoy Ray Aug 12, 2024 8:50 AM
The acquisition deepens Absolute Sports’ presence in the gaming and esports publishing sector in the US
The ad film has been created by Maitri Advertising, Kochi, for Krafton India
e4m Staff Aug 6, 2024 12:00 PM
The inclusion of gaming tournaments on major platforms such as Star Sports and Jio Cinema demonstrates the mainstream appeal and commercial viability of esports content
Shantanu David Jul 26, 2024 9:18 AM
Rajeev Butani replaces current CEO and co-founder Aditya Vuchi, who will continue to support MediaMint as a member of the company’s Board of Directors
e4m Staff Jul 22, 2024 3:25 PM
Akshat Rathee, Co-Founder and Managing Director of Nodwin Gaming, spoke to e4m on relevance of the Global South, the focus on brand building and integration of multiple touchpoints
Shantanu David Jul 12, 2024 9:21 AM
Industry players hopeful that the Union Budget will address issues like taxation, infra development, and support for homegrown talent in the e-sports arena
Sohini Ganguly Jul 12, 2024 8:52 AM
Ads are now being accepted as a fair exchange for quality content sans the exorbitant prices, say industry watchers about the OTT landscape
Shantanu David Jul 4, 2024 8:57 AM
Ishaan Arya has over a decade of experience in the industry and was earlier associated with The Esports Club
e4m Staff Jun 14, 2024 10:46 AM
The games with their instant play feature are accessible across desktop, tablet and mobile devices
Nine of the 10 most downloaded fantasy sports apps in the world are Indian, as per data.ai report
Kanchan Srivastava May 27, 2024 8:35 AM
With OTTs expanding offerings, viewers now switch between OTT, gaming and FAST channels, much like how they surfed between channels on TV, share industry watchers
Shantanu David May 21, 2024 8:52 AM
Industry observers caution that advertisers need to be worried about click flooding from ads in gaming apps as it can lead to financial and reputational losses against the algorithm
Shantanu David May 20, 2024 8:54 AM
Among other awards, Amazon miniTV received recognition for its marketing campaign for dance reality show, Hip Hop India
e4m Staff May 14, 2024 12:28 PM
A balance between revenue generation and user experience will likely drive the continued coexistence of new ad-supported streaming models like FAST and Always On, say experts
Shantanu David May 14, 2024 9:21 AM
Tiger Baby Films bagged several awards for its impressive work across categories
The Bollywood actor bagged the Best Actor award for his web series Kafas
Who's your gynac? web series featuring Azad bagged the award in the ‘Best Comedy Show on Web/OTT’ category
The actress shared a winning post of her film ‘Kho Gaye Hum Kahan’ bagging silver in the ‘Best Feature Fim’ category
The streaming platform bagged 22 metals including 6 golds, 11 silver and 5 bronze metals across categories
e4m Desk May 10, 2024 10:55 AM
The streaming platform won 19 metals including 4 golds, 10 silver and 5 bronze metals across categories
As per the report, the Indian gaming universe covers nearly 65% of the total Indian digital audience base
The streaming giant announced that it would discontinue reporting subscriber numbers on a quarterly basis
e4m Staff Apr 19, 2024 9:04 AM
The Content & Talent jury meet will be chaired by Amit Sharma, Director, Producer & Co-Founder, Chrome Pictures
e4m Staff Apr 18, 2024 8:32 AM
The brand jury meet will be chaired by Amit Syngle, MD & CEO, Asian Paints
e4m Staff Apr 15, 2024 8:40 AM
The meeting discussed the growth prospects as well as the challenges of the sector
e4m Staff Apr 12, 2024 9:05 AM
A23 Cares is an initiative to raise awareness about healthy practices while playing online real-money games
e4m Staff Mar 26, 2024 11:40 AM
Britannia has collaborated with Mindshare for 'India's first AI-powered camera campaign'
e4m Staff Mar 19, 2024 12:57 PM
Nearly half of casual gamers and 43% of real-money gamers coming from non-metro geographies, stated the study
e4m Staff Mar 14, 2024 7:39 PM
The event featured four gaming influencers-- Mortal, Gamerfleet, LolzZz, and Dobby
e4m Staff Mar 14, 2024 4:02 PM
As per EY's latest report on the media and entertainment sector, gaming is the fourth largest segment in the M&E sector; expected to be worth Rs 38,800 crore by 2026
Kanchan Srivastava Mar 6, 2024 8:22 AM
Despite having little purchasing power, this cohort has been described as a precocious generation, exerting a major influence on the buying habits of the family
Sohini Ganguly Mar 4, 2024 9:15 AM
With the 5G rollout by the top 2 telecom players in the country nearly complete, the A&M industry readies itself for a change in advertising technology
Anjana Naskar Mar 4, 2024 8:54 AM
The companies will reportedly enter into a joint venture to launch the service based on their combined professional and collegiate sports rights portfolio
Prior to this, Ashwath Swaminathan served as the Vice President of the Oral Care & Deodorants business at Hindustan Unilever Limited (HUL)
NODWIN Gaming will acquire 100% of the shares of Comic Con India at a valuation of Rs 55 crore
e4m Staff Jan 24, 2024 4:51 PM
