Banking Jaise Meri Marzi: Ujjivan SFB unveils new brand campaign
The campaign underscores the bank's policy to give customers the freedom to bank at their convenience
banking
Sumit Bali named Country Head, Retail Assets and Debt Management at Yes Bank
Sumit Bali is an accomplished banking professional with over 30 years of experience in Retail Lending and Collections
Bandhan Bank: Building Relations
Apurva Sircar, Head of Marketing, Bandhan Bank, talks about the bank's incredible journey, its campaign strategies, and a lot more
Pitch BFSI Marketing Summit & Awards 2023 to be held today
The theme for the inaugural edition is ‘BFSI Marketing: Today and Beyond’
Business Today Banking & Economy Summit 2023 on Jan 13
Policymakers, regulators, senior bankers & financial service executives, fintech, and big-tech companies will dissect key trends and banking industry issues
'We're imbibing a culture that makes us think more like a startup and less like a bank'
Shoma Narayanan, Managing Director - Group Strategic Marketing and Communications, DBS Bank India tells us all about the new campaign, brand ethos and the challenges of being a foreign bank in India
SBI Securities ropes in NK Purohit as Chief Business Officer
Purohit has a rich experience of more than 23 years
Sanjay Khanna appointed CEO of American Express Banking Corp – India
At present, Khanna heads the Country Executive Team
‘We made a mistake. We didn't work hard enough to ensure gender diversity among panelists’
Business newspaper Mint has issued a statement regretting not having a good number of women speakers at the Mint Annual Banking Conclave
Zenith bags global media mandate of Lloyds Banking Group
The ROI agency has taken over the crucial account after beating MediaCom who serviced it for 12 long years
PV Sindhu and PNB MetLife say 'dream big' to consumers in new ad campaign
L&K Saatchi & Saatchi is behind the brand's new campaign
Equitas Small Finance unveils new brand positioning 'Beyond Banking'
Through the beyond banking, Equitas goes all out on its strategy of addressing the heart and mind of the people
Ex-Asianet CEO Abhinav Khare launches vernacular banking platform for MSMEs, OdinMo
OdinMo is a video-led platform
Cashfree appoints Vikas Guru as Chief Financial Officer
Guru will oversee operations, reporting, governance, investor relationships and Management Information System
Canara Bank employees raise online fraud awareness in new video
The video also stars Canara Bank DGM and former cricketer Venkatesh Prasad
Yes Bank ropes in Ritesh Mehta as Senior VP, Marketing & Communications
Mehta was formerly AVP- Corporate Communications, at State Bank of India.
PayNearby unveils new brand identity & tagline ‘Zidd Aage Badhne Ki’
The new brand logo consists of two key elements - an arrow symbolising growth and prosperity and the location pin denoting PayNearby’s reach across the country
e4m-infobip webinar: Digital quotient of consumers has increased by 400x
In the second session of the webinar, panellists discussed how the finance sector in India will evolve in the digital world
100 trends that will shape 2021: annual Future 100 Report by Wunderman Thompson
The one hundred trends are drawn from the culture, technology, travel, branding & marketing, food & drink, beauty, retail, health, business and finance sectors
Yes Bank instills hope with 'Kuch Naya Socho' campaign
Through this campaign, the Bank endeavours to send out a positive message to the society that we can adapt to the new normal through collaboration and innovative thinking
SBI makes #GharSeBanking frictionless with conversational marketing
The bank has leveraged AI and Facebook messenger app to drive downloads for YONO, YONO Lite, SBI Quick, BHIM SBI Pay and Online SBI
IndusInd Bank completes integration with CRMNEXT across all its customer touchpoints
The integration will enable the bank to simplify the process of customer on-boarding, introduce new products and more
Concept PR bags media mandate for instant personal loan platform CashBean
CashBean is run by PC Financial Services, a Non-Banking Financial Company
‘Vocal for Local’ can be the driver of growth: Rakesh Sharma, Bank of Baroda
Head – Marketing & Branding, Bank of Baroda talked about the bank’s new music video, PM's Aatmanirbhar Bharat economic package and more
HDFC Bank launches Summer Treats to meet post lockdown needs
Includes deals on products, financial services and digital payments
Despite Covid crisis, BFSI ad insertions on TV up 19%
According to TAM AdEx report, ad insertions on digital have decreased by 39%, while for Radio and Print the drop has been at 8% when compared with last year
IDFC Mutual Fund encourages customers 'to stay invested'
Conceptualised by The Minimalist, the ‘Be Smart, Stay Invested’ campaign highlights the benefits of investments during times of uncertainty
Amitabh Bachchan says 'Gold Loan is Good' in Muthoot Finance's new campaign
The integrated campaign is a series of different TVCs which will be rolled out on digital platforms as well as across traditional media
Banking will now work on hyper-personalisation to attract customers: Zarin Daruwala
Daruwala, CEO of Standard Chartered Bank, was speaking at the ABP News-e4m Pitch Brand Talk Virtual Series
Join Zarin Daruwala today on ABP News Presents - Pitch BrandTalk
Zarin Daruwala, CEO of Standard Chartered Bank, will discuss 'Leadership in the time of COVID-19: Response and Implications for Banks'
Why financial brands continue to bank on advertising even during COVID-19
Experts weigh in on why brands in the space are increasingly investing in advertising dollars in order to reach out to the captive audience
SBI Card launches new brand campaign 'Ghar Mein Khushiyaan'
Created by Leo Burnett, the campaign will leverage various media channels including TV and digital
Banks amp up digital strategies during COVID-19
The lockdown has had the banks reaching out to the consumers through social media, joining them in the conversations around the current situation and promoting safe transaction techniques
Canara Robeco & FCB India launch investor education campaign with a series of fun films
The campaign is live on digital platforms such as Facebook, YouTube, Twitter, LinkedIn and Instagram, along with Print/OOH and other mediums like Uber cab branding
IDFC FIRST Bank names Amitabh Bachchan as brand ambassador
IDFC FIRST Bank was founded as a new entity by the merger of IDFC Bank and Capital First
Fulcro launches Women's Day campaign for Kotak Prime
The campaign titled #KotakPrimeWithDrive helps put the spotlight on Kotak's two-wheeler low-interest loan
Barclays Bank appoints Jaydeep Raval as Vice President of Corporate Communications
Raval was previously associated with Kotak Mahindra Bank for 10 years where he was the communications lead for their Bank & Capital Markets verticals
How ‘Priceless Cities’ is rooted in Mastercard’s brand strategy
Manasi Narasimhan, VP, Marketing & Communications, South Asia, Mastercard asserted that the brand's focus will be on moving people to digital from cash payments
Axis Bank celebrates the virtue of ‘human touch’ in banking through its new campaign
The new campaign 'Open' reinforces the value of human interaction combined with enhanced service that makes a world of difference in banking
IDBI Bank appoints Suresh Khatanhar as Deputy Managing Director
Khatanhar has been with IDBI bank for 22 years and previously held the position of Executive Director heading Mid Corporate Group and Trade Finance
Federal Bank appoints Shalini Warrier as Executive Director
Warrier has been serving as Chief Operating Officer of the bank since 2nd November 2015
How Kotak Mahindra is ‘banking’ on its advertising to attract customers
From riding the topical route to leveraging their brand ambassador Ranveer Singh, Kotak Mahindra’s marketing playbook seems to be ticking all the right boxes