banking
The campaign underscores the bank's policy to give customers the freedom to bank at their convenience
Sumit Bali is an accomplished banking professional with over 30 years of experience in Retail Lending and Collections
e4m Staff Aug 26, 2024 6:39 PM
Apurva Sircar, Head of Marketing, Bandhan Bank, talks about the bank's incredible journey, its campaign strategies, and a lot more
e4m Staff May 6, 2024 12:29 PM
The theme for the inaugural edition is ‘BFSI Marketing: Today and Beyond’
e4m Staff Oct 9, 2023 11:08 AM
Policymakers, regulators, senior bankers & financial service executives, fintech, and big-tech companies will dissect key trends and banking industry issues
exchange4media Staff Jan 12, 2023 3:34 PM
Shoma Narayanan, Managing Director - Group Strategic Marketing and Communications, DBS Bank India tells us all about the new campaign, brand ethos and the challenges of being a foreign bank in India
Ritika Raj Dec 5, 2022 9:06 AM
Business newspaper Mint has issued a statement regretting not having a good number of women speakers at the Mint Annual Banking Conclave
exchange4media Staff Dec 16, 2021 2:10 PM
The ROI agency has taken over the crucial account after beating MediaCom who serviced it for 12 long years
exchange4media Staff Nov 5, 2021 1:31 PM
Through the beyond banking, Equitas goes all out on its strategy of addressing the heart and mind of the people
exchange4media Staff Sep 9, 2021 4:44 PM
Guru will oversee operations, reporting, governance, investor relationships and Management Information System
exchange4media Staff Jul 29, 2021 4:31 PM
The video also stars Canara Bank DGM and former cricketer Venkatesh Prasad
exchange4media Staff Jul 6, 2021 11:37 AM
Mehta was formerly AVP- Corporate Communications, at State Bank of India.
exchange4media Staff Jun 7, 2021 1:58 PM
The new brand logo consists of two key elements - an arrow symbolising growth and prosperity and the location pin denoting PayNearby’s reach across the country
exchange4media Staff Feb 11, 2021 2:25 PM
In the second session of the webinar, panellists discussed how the finance sector in India will evolve in the digital world
exchange4media Staff Jan 29, 2021 8:38 AM
The one hundred trends are drawn from the culture, technology, travel, branding & marketing, food & drink, beauty, retail, health, business and finance sectors
exchange4media Staff Jan 22, 2021 4:11 PM
Through this campaign, the Bank endeavours to send out a positive message to the society that we can adapt to the new normal through collaboration and innovative thinking
exchange4media Staff Aug 8, 2020 4:00 PM
The bank has leveraged AI and Facebook messenger app to drive downloads for YONO, YONO Lite, SBI Quick, BHIM SBI Pay and Online SBI
exchange4media Staff Aug 6, 2020 1:10 PM
The integration will enable the bank to simplify the process of customer on-boarding, introduce new products and more
exchange4media Staff Jul 16, 2020 3:24 PM
CashBean is run by PC Financial Services, a Non-Banking Financial Company
exchange4media Staff Jun 25, 2020 3:56 PM
Head – Marketing & Branding, Bank of Baroda talked about the bank’s new music video, PM's Aatmanirbhar Bharat economic package and more
exchange4media Staff Jun 12, 2020 8:15 AM
Includes deals on products, financial services and digital payments
exchange4media Staff Jun 5, 2020 3:19 PM
According to TAM AdEx report, ad insertions on digital have decreased by 39%, while for Radio and Print the drop has been at 8% when compared with last year
Sonam Saini May 28, 2020 9:12 AM
Conceptualised by The Minimalist, the ‘Be Smart, Stay Invested’ campaign highlights the benefits of investments during times of uncertainty
exchange4media Staff May 18, 2020 8:16 PM
The integrated campaign is a series of different TVCs which will be rolled out on digital platforms as well as across traditional media
exchange4media Staff May 16, 2020 8:06 AM
Daruwala, CEO of Standard Chartered Bank, was speaking at the ABP News-e4m Pitch Brand Talk Virtual Series
exchange4media Staff May 15, 2020 8:04 AM
Zarin Daruwala, CEO of Standard Chartered Bank, will discuss 'Leadership in the time of COVID-19: Response and Implications for Banks'
exchange4media Staff May 12, 2020 8:37 AM
Experts weigh in on why brands in the space are increasingly investing in advertising dollars in order to reach out to the captive audience
Misbaah Mansuri May 4, 2020 9:12 AM
Created by Leo Burnett, the campaign will leverage various media channels including TV and digital
exchange4media Staff May 2, 2020 12:48 PM
The lockdown has had the banks reaching out to the consumers through social media, joining them in the conversations around the current situation and promoting safe transaction techniques
Sanstuti Nath Apr 16, 2020 8:20 AM
The campaign is live on digital platforms such as Facebook, YouTube, Twitter, LinkedIn and Instagram, along with Print/OOH and other mediums like Uber cab branding
exchange4media Staff Mar 17, 2020 11:59 AM
IDFC FIRST Bank was founded as a new entity by the merger of IDFC Bank and Capital First
exchange4media Staff Mar 11, 2020 6:14 PM
The campaign titled #KotakPrimeWithDrive helps put the spotlight on Kotak's two-wheeler low-interest loan
exchange4media Staff Mar 11, 2020 5:48 PM
Raval was previously associated with Kotak Mahindra Bank for 10 years where he was the communications lead for their Bank & Capital Markets verticals
Ruhail Amin Feb 25, 2020 8:23 AM
Manasi Narasimhan, VP, Marketing & Communications, South Asia, Mastercard asserted that the brand's focus will be on moving people to digital from cash payments
Misbaah Mansuri Jan 30, 2020 4:24 PM
The new campaign 'Open' reinforces the value of human interaction combined with enhanced service that makes a world of difference in banking
exchange4media Staff Jan 28, 2020 3:07 PM
Khatanhar has been with IDBI bank for 22 years and previously held the position of Executive Director heading Mid Corporate Group and Trade Finance
exchange4media Staff Jan 17, 2020 11:23 AM
Warrier has been serving as Chief Operating Officer of the bank since 2nd November 2015
exchange4media Staff Jan 16, 2020 7:13 PM
From riding the topical route to leveraging their brand ambassador Ranveer Singh, Kotak Mahindra’s marketing playbook seems to be ticking all the right boxes
Misbaah Mansuri Jan 15, 2020 8:27 AM
